Now that the weather is starting to heat up and Christmas is right around the corner it’s officially that time of year: the shopping season isupon us.
While sales generally increase around this time of year, there are certain days that are particularly crucial for sales. If you’re selling online, then Cyber Monday is one that you should be paying attention to.
Social media can be a fickle beast. There seems to be a new so-called influencer on my feed every week with their particular hack that’s going to catapult my marketing to new, unfounded levels of success.
They promise followers and engagement and likes flowing like a waterfall, if only you ‘follow these three simple steps.’ But then, when you try the tactics, strategies and principles they suggest, the results are never quite what was promised. Maybe an extra like here and there, maybe a few shares of your posts. But ultimately, likes of your Facebook page aren’t the same as dollars in the bank – so if it’s not getting people to buy things then what’s the point?
When we think mobile, we often think of apps and with good reason – smartphone owners will collectively download around 205 billion apps this year alone. You may think that this means an app is the best way to get in front of your customers on mobile, but that’s not necessarily the case. There are a bunch of reasons that a mobile-friendly website may be a better option for you, especially if you’re planning on selling anything on your site.
Sell to customers who require customised product adjustments? Want an easy way to take payment online for quoted orders or custom products?
No matter the reason, if a customer needs to pay a unique price for a product or has requested a phone or Facebook messenger order for a set of products – prepopulate a cart for them, send them a link, they review the details and make payment. It’s easy and we’re excited to announce that this feature is available to preview in your Storbie website now!
As we all navigate this uncertain time, we want to say thank you to all of you on the frontline, our unsung heroes.
Pharmacists, Doctors, Nurses and Healthcare Professionals and their teams are working tirelessly across New Zealand to make us safe.
They are risking their own personal safety to meet our needs and are needing to adapt almost daily to respond to this rapidly developing situation.
We want to take a moment to say thank you and kia kaha.
Thank you for prioritising continuity of care in this uncertain time. Thank you for doing your best to juggle the safety of your teams, your families and for providing critical support on the front line. Thank you for caring for the people of New Zealand.
But we want to do more than just thank you. We want to show you our support. That’s why we’re asking all New Zealanders to write their own personal tribute to New Zealand’s healthcare professionals and tag them with #UnsungHeroesNZ. It’ll give them hope and let them know we care.
We can’t wait to see your photos, your stories and your support for those on the front line. It’s the least we can do for those keeping us safe.
You don’t have to be a tech whizz to be able to see how easily your business can be found online, you just need to be able to think like a customer of a pharmacy.
To complete this self-assessment, all you need to be
thinking about is:
What are potential customers looking for online that my pharmacy could help them with?
What are existing customers looking for online that my pharmacy could help them with?
We’ll cover off the basics when it comes to search and
finding your pharmacy. We’ll jump into your website and ask a few questions
about that, we’ll dive into your social media pages and we’ll take a look at
your online reputation too.
When changes are made that affect the promotion and sale of the products you have on the shelves of your physical pharmacy, it’s important that you remember to take the appropriate action for those same products on the digital shelves of your pharmacy website too.
Whether in store, in print or online, you are responsible for your pharmacy’s product information wherever it is advertised and sold. Fortunately, with Storbie, it’s really easy to check your product list and this article shows you how.
We’ve talked in the past about how a website is the hub for your community pharmacy on the internet. But what does that actually mean and how is it any good to you if you can’t see the impact it’s having on your business?
In this article, we get to know a specific type of customer and then we use a realistic pharmacy interaction that shows you how you can harness your pharmacy’s online presence in store to help you add value, stay connected with your customer after they have walked out the door, and give them a reason to come back over and over again (rather than to the discounters down the road!).
A website for your pharmacy is an asset to
your business. And, like all assets, it needs maintenance to stop it from
falling into disrepair. We talk to many pharmacy owners who put the brakes on
getting started online because they are worried they won’t be able to keep up
If this is you, don’t panic – unlike other
website systems, your online presence with Storbie doesn’t need as much
maintenance. Storbie has automated many of the things that typically take a lot
of time to manage – like keeping product images, descriptions and pricing up to
date. This means the time you do spend on your website is time that you can
focus on promoting your site – the things that add value to your business.
So what does that look like? Well the minimum
amount of effort you can probably get away with, for relatively maximum impact,
is just an hour per week. Here’s how you could expect to get the most
out of that hour.