Automatically Sync the GO Healthy Product Catalogue With Your Online Store!

We recently announced that we are working on an online product catalogue management system for pharmacies. We’re now excited to say that GO Healthy will be one of the first suppliers to have their product catalogue ready to sync with a Storbie online pharmacy store through this system.

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Adding some Art to the IT Business

Storbie CEO, Shane Bartle, is placed centre stage by the Dominion Post as he shares insights into his experiences as an IT entrepreneur and, surprisingly as an actor.

It’s not the most common career combination but mixing acting with software development has served Shane Bartle well. In fact he credits his treading the boards with preventing his being stereotyped. “I feel I was saved from being a complete geek by acting!” he laughs.  “It’s rounded me out perhaps – and, funnily enough, to be successful these days in the computer industry, there’s probably more art to it than people think. It’s a people industry as much as it is a ones and zeroes industry.”

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Invercargill City Rebrand a Success

The Storbie team are proud to have been part of Invercargill’s popular rebrand. Storbie’s Creative Director and Co-Founder Tim Christie developed the new brand which is already providing a big boost for the city. Local retailers are selling out of merchandise and the council has been besieged by requests from local businesses, organisations and community groups wishing to adopt the branding.

Storbie are now looking forward to working with Invercargill retailers on boosting their digital presence via the new online directory and marketplace, which will be launched at the end of October.

View the new Invercargill brand website on Storbie here.

Read the full story in Idealog by Elly Strang about the rebrand here.

Storbie is Hiring! Join our experienced Design team as a Graphic Designer

As an up-and-coming designer you’re on the lookout for experience to kick-start your career. You’d like to work in an industry where the future is bright and with a company that is at the forefront of that growth; big enough to gain experience across a variety of projects and small enough to work closely with a talented and experienced team.

You’ll be working alongside our Creative Director to support the design services, product, sales and marketing teams. So, make like a sponge and soak up all the expertise of Storbie’s multi award-winning designer with over 20 years’ experience.

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Storbie’s Vision for a Pain-free Pharmacy Online Store Product Catalogue Management System

Over the last 12 months Storbie has quickly grown to be the biggest supplier of ecommerce-capable websites to independent pharmacies in New Zealand. During that time, we have spoken to hundreds of pharmacies, come to admire the important work that they do and appreciate the way that they manage a complex and challenging business.

Pharmacies are not only delivering an important health service – that many of us take for granted and takes years of training, focus and attention to detail – they are also managing a complex retail business, bringing together products from hundreds of suppliers into a busy store. It’s no wonder that pharmacies often struggle to find the time to get their pharmacy and product catalogue online even if they appreciate the importance of doing so.

Identifying the challenges of online product catalogue management for pharmacies

At Storbie we are a practical bunch. We are always striving to identify and solve our customers’ real challenges. We have also always been the champion of the independent retailer. While working with pharmacies, we have come to learn that the biggest challenge facing the independent pharmacy in New Zealand regarding setting up and managing a digital channel is the product catalogue.
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Storbie is hiring! Become a member of the marketing team

Storbie is the online shop platform which empowers the independent retailer. Our customers can easily create and manage their own ecommerce website, and optionally join marketplaces on the Storbie platform to reach more customers and sell more online. There are over 110,000 products, over 275,000 unique monthly visits, and many millions of dollars’ worth of transactions processed across our customers’ websites. Storbie is fast becoming NZ’s leading ecommerce provider.

The Storbie head office is based on Willis St, Wellington.

About the Role

Storbie is experiencing rapid growth: to support this we are searching for a high performing and energetic Digital Marketing Executive to help design, drive and execute marketing activities across all aspects of the business.

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Getting Started With the Storbie Ecommerce Website Builder: 5 Top Tips for Planning, Designing and Building Your Own Website

With the Storbie website builder, it is extremely easy to build your own ecommerce website and start selling online. However, as with any project, it’s useful to have some guidelines and a plan to follow to help you get there. Here are our 5 top tips for getting started with our ecommerce website builder. We also suggest you read the Storbie Quick Set up Guide for step-by-step instructions to follow when creating your online store.

Tip #1: Have a clear plan for what you are going to sell online

Before even creating your online store, it’s essential that you are clear in what you are going to sell online and what makes your products or services unique. This forms the basis of your value proposition. Whether you already have a great product idea, or you’re an entrepreneur looking for a golden opportunity, you may find it useful to answer the following questions:

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Optimising for local search: How to make sure your Google Business listing is up to date

Local SEO (search engine optimisation) is an important strategy for all businesses, especially small to medium sized businesses which somewhat rely on their locality to serve customers (think your local pharmacy, local Italian restaurant, or local mechanic).

One of the first tactics we always suggest to business owners wanting to improve their local search ranking is to take advantage of the free Google Business tool. In this article we look at why local search is important and how you can turn the thousands of local searches performed every day into paying customers.

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Tips For Responding to Positive and Negative Online Reviews

Positive customer reviews provide a healthy competitive advantage for your business. That’s why we included testimonials in our list of 12 ecommerce website must-haves to win over new customers.

When a customer takes the time to write a review about your business – whether good or bad – it is important that you respond. In this article we provide tips for collecting positive reviews, how to respond to reviews and, in the case of a negative review, how to turn an unhappy customer into a happy one. (more…)

8 Free Photo Editing Software Alternatives to Photoshop

When it comes to image editing, many people turn to Photoshop. For small business owners who may not have the time to learn the workings of this complicated application, or the money to invest in the expensive software, what other image editing programs are available to ensure your ecommerce product images look their best? We look at 8 free alternatives to Photoshop.

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