Ohiwa Macadamias: How manufacturers can connect with and sell directly to consumers

Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!

Many consumers are opting to connect more directly with the makers of the products they consume. Successful manufacturers will be those that can facilitate this engagement. We spoke to Paul Robin from Ohiwa Macadamias. Paul shares some valuable insights for manufacturers that want to build meaningful connections with end consumers and adopt a direct-to-consumer model by selling online.

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What’s new in Storbie: Master item footers, product suggestions and more!

Ready for some new features to knock your socks off? Because this month we’re all about feet. Well, footers, to be exact. Come to think of it, while we’re on the topic of socks, would you like some shoes with that? You too can cross-sell to your heart’s content with our new product suggestions feature (beta). If you’re not getting a kick out of our puns, let’s move on to explain more about what’s new in Storbie this month.
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10 Simple Content Ideas To Keep Your Pharmacy Website Updated

Keeping your pharmacy website updated with fresh content is a key factor in getting the most value out of your website. In this article we explain:

  • Why having an up-to-date website is so important
  • How to easily edit your website yourself to stand out from the crowd, with inspiration from other sites
  • 10 website content ideas, why each is valuable and how to implement them!

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Love Lis NZ: Turning a passion for painting into a thriving online business

Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!

We spoke to Lisa Robertson from Love Lis NZ, an online store selling fine art prints. Lisa shares some valuable insights for new business owners, read on to find out:

  • How to successfully manage your days working from home and achieve your ideal work/life balance
  • The importance of building up a customer database for email marketing
  • How you can make Facebook marketing work for you
  • The importance of planning, research and epic customer service
  • Lisa’s advice for you if you’re thinking about turning your passion into a career

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storbie ecommerce online store and marketplace new features

What’s new in Storbie: Ecommerce Tracking, GoSweetSpot Integration and more!

While we do love a classic April Fools joke, something we’re serious about is getting smarter with your data. So with that in mind, we’ve added ecommerce tracking for Google Analytics, plus more features designed to help you classify and boost exposure for your products. And while most people would agree that shipping is not a barrel of laughs, you’ll be grinning from ear to ear with the release of Storbie’s integration with shipping service GoSweetSpot. Here are more details about what’s new in Storbie this month.
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key dates and ideas for your ecommerce marketing calendar

21 NZ Holidays, Dates and Events to Boost Your E-commerce Store Marketing

Looking for marketing ideas to boost engagement and sales via your ecommerce store? As a small business owner, you’re no doubt always keen to take advantage of new trends and test out new ideas.

However, sometimes it’s worth looking to tried and true marketing tactics and proven consumer behaviour so you can spend less time racking your brain for viral ideas, and more time putting marketing into action to achieve results. (more…)

storbie ecommerce online store and marketplace new features

What’s new in Storbie: December

It’s been a busy start to the festive season for the Storbie team! We’ve released a bunch of exciting new features for both online shops and marketplaces that will help you grow your business. The team have added Facebook Pixel and Google AdWords conversion tracking (beta), a new billing system for Storbie so you can easily pay by credit card and switch plans yourself, a Markets tab in your Manage area to allow you to promote your products in our new marketplaces, and more improvements and fixes detailed below. For marketplaces, there is a new member opt in/opt out system, the ability to display products filtered by price and more! (more…)

Storbie Launches Four New Online Shopping Marketplaces

Storbie is committed to developing the most loved ecommerce platform in the world. Unique to Storbie is the ability to create online marketplaces that connect numerous individual online stores and their products together but still allow shoppers to connect with individual brands and help businesses sell more. In this way, the Storbie online store and marketplace builder doesn’t leave retailers standing on their own in the world of ecommerce. Storbie enables businesses to optionally cluster together into marketplaces – under a common cause, category or geographic brand for example – to maximise their discovery, customer loyalty and business growth.

Storbie is showcasing this marketplace functionality by launching four new online marketplaces that are designed to include a wide range of online stores and their products. Shoppers can enjoy browsing across thousands of products in each marketplace and are then directed to individual online stores to make any purchases. Each of the four marketplaces are running launch campaigns with some awesome products on offer, check them out! (more…)

Ecommerce marketing guide for your online store

Marketing Ideas To Promote Your New Online Store

So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.

The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.

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Storbie Now Integrates With Leading Payment Gateway eWAY

Storbie ecommerce now integrates with leading payment gateway eWAY. eWAY helps tens of thousands of merchants around the world process billions of dollars in credit card payments every year. (more…)