SEO Guide – Step 4: Page Name and URL

An integral part of setting up a website is ensuring it is search engine optimised. In this eight part series, we take you through some of the simple steps you can take to increase visibility, and therefore discoverability of your Storbie website.

We’re updating the Very Well site as an example to help best explain the process. Previously we looked at keywords and how to thread them throughout your website and into your product descriptions, and continued with product images.

Next we take you through page name and URL settings to increase your website’s SEO.

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SEO Guide – Step 3: Optimising Product Images for Search

In part three of an eight part series, we’ll take you through optimising product images on your Storbie website for SEO. By using SEO, or Search Engine Optimisation, your website and products are more likely to be visible by online search engines, and therefore to be found by consumers.

We’re updating the Very Well website in these steps to help best explain the process. Last time, we looked at keywords and how to thread them throughout your website and into your product descriptions.

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House of Camille Now Available in Storbie Supplier Network

House of Camille is the latest company to join the Storbie Supplier Network for Pharmacies.

One of the leading suppliers to the beauty industry for over 34 years, House of Camille has award-winning Skindinavia makeup and Brush on Block sun-care products available to sync directly with your Storbie pharmacy website.

House of Camille products will automatically update with the latest changes, images and compliant descriptions. Price and stock levels can also synchronise with pharmacy POS systems.

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SEO Guide – Step 2: Keywords

Search Engine Optimisation is the process of making your website visible by online search engines, and is one of the main ways for you to be discovered by people looking for your product.

By accurately describing your website, pages, and products that you have to offer, as well as being accessible on different platforms, your business is more likely to be shown to consumers.

To best explain the process, we’re updating a shop using the Storbie platform, Very Well. In our first step, we looked at what SEO is and why it’s important.

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Search Engine Optimisation (SEO) Guide – Step 1: Introduction

Strong SEO increases your visibility so your business can be found in online searches. The steps to improving your SEO will also help make the experience better for consumers by providing the information they need to make an informed choice.

Over the course of eight instalments, we’ll take you through the steps to optimise your SEO on your Storbie website, including keywords, images, heading tags, and accessibility.

The first step is to understand what SEO is, and why it’s important. (more…)

Connect with the Storbie Pharmacy Supplier Network

Storbie is the website and e-commerce platform recommended for pharmacies by the Pharmacy Guild of New Zealand.

We know through our work with the Guild, and the hundreds of pharmacy owners we deal with throughout New Zealand, that one of the biggest challenges pharmacy owners face in managing a website is time.

That’s why we’ve created the Storbie Pharmacy Supplier Network, which allows pharmacies to load products to their Storbie website faster than ever with compliant descriptions and quality images direct from suppliers. (more…)

Storbie Is Hiring! Become A Member of The Storbie Support Squad

Are you a great problem solver?
Would you like flexibility of hours?
Do you like working with data, text and imagery? Have an attention to detail?
Are you self-motivated and able to deliver great work both independently and as part of a team?
Do you love online software?
Are you looking to grow your career within an exciting company with a start-up mindset?

Storbie is the easy-to-use online website shop builder for independent retailers. Packed full of ecommerce features, changes can be made quickly and easily without technical knowledge.

Storbie is fast becoming NZ’s leading e-commerce provider with over 110,000 products, 275,000 unique monthly visits, and many millions of dollars’ of transactions processed across our customers’ websites. The Storbie head office is based in Wellington.
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Create a Positive Experience with Shipping

Shipping.

It almost sounds like a bad word. But it doesn’t have to be.

Unless you expect every customer to collect their purchases directly from you, shipping is just part of the process for online shopping.

And it doesn’t have to be a negative experience. The key is communication. Let your customers know what to expect before they get to the check out.
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Global Consumer Goods Company Reckitt Benckiser joins Storbie Supplier Network

Storbie is pleased to announce our partnership with Reckitt Benckiser (RB) for the Supplier Network for Pharmacies.

The global force in health, hygiene and home, RB has numerous trusted brands including Nurofen, Scholl, Strepsils, Durex, and Gaviscon. All will be available to sync directly with pharmacies on our Professional Plan from April 2018. (more…)

22 Marketing Tips to Promote Your Online Shop

Your website is live, your products are loaded, and you’re ready for shoppers!

So, where are they?

With a physical shop, you’ll receive some foot traffic just by having a presence and an open sign. The online equivalent of this is your SEO, but that’s naturally going to take some time to get going, and just as with a physical shop, it’s not enough on its own.

You’ll need a plan to firstly tell your target audience where to find you. Next, you have to convince them to buy. And finally, you need to keep them coming back.

The best marketing plans incorporate both online and offline strategies to draw shoppers in. Here are 22 starting points to promote your shop and retain your shoppers. (more…)