Like many community pharmacy owners, you probably plan on selling your business to someone else when the time comes to hang up your white coat. This means that the price you get for your pharmacy is going to have a major impact on your standard of living. Naturally, you want to secure the best sell price you can for your business.
What if there was one major lever you can pull, today, to make your pharmacy more valuable when it comes time to sell? There is, and our advice, if you’re not already, it’s time to get yourself established online. A website that makes it clear that you’re open for online business, helps to make your pharmacy a more attractive investment for a future buyer – and a better deal for you as the future seller. Here’s why:
Pharmacies on our Pharmacy Pro Plan can now connect with Pfizer. As soon as Pfizer’s products are added to the network, pharmacies will be able to sell Pfizer products on their Storbie pharmacy websites. Products will appear on pharmacy websites with descriptions, images and more. Products will be automatically updated by Pfizer, allowing pharmacists to spend more time with their patients, not with supplier product data!
Pfizer has been operational in New Zealand since 1961 and has become a primary provider for over the counter healthcare products. Some of the Pfizer products that will be available include:
Centrum-World’s #1 multivitamin brand* specifically formulated to help fill nutritional gaps in your diet
Always read the label. Follow the directions for use. Vitamin and mineral supplements should not replace a balanced diet.
Advil – World’s #1 selling OTC analgesic brand which provides effective relief for many aches and pains*.
This medicine may not be right for you. Read the label before purchase. Follow the directions for use. If symptoms persist talk to your health professional. Incorrect use could be harmful. Do not use if you have stomach ulcers.
Dimetapp – The trusted brand to relieve the family’s tough cold and flu symptoms.
Robitussin – NZ’s trusted cough liquid brand that relieves the family’s cough symptoms.
Always read the label. Use only as directed. If symptoms persist, see your health professional. For additional information on dosage instructions, warnings, precautions, contraindications and side effects contact your healthcare professional or refer to product packaging.
Chapstick – A go-to lip balm product that nourishes and hydrates lips
Storbie is the award-winning website and ecommerce platform for pharmacies, making it possible for pharmacy owners to deliver a comprehensive online experience to customers. Let patients learn about your pharmacy services and their symptoms from a range of health articles. Easily promote and sell products to patients offering click & collect or delivery options. Named Supplier of the Year at the 2018 NZ Pharmacy Awards, Storbie is recommended by the Pharmacy Guild of NZ and is the number 1 pharmacy website platform in Australasia. Learn more here.
the needs of modern consumers can be a challenge for pharmacists. Big pharmacy
discounters with powerful brand identities and huge advertising budgets can
offer pharmacy goods at prices brick-and-mortar pharmacists struggle to even
match – much less beat! This challenge
becomes even greater when you add the online discounters in the mix. Consumers
can get low-priced healthcare and pharmacy goods delivered to their homes in a
matter of days.
Sometimes, it feels a bit bleak. But it doesn’t have to be. In fact, you can hold your own competing online against the big players. You can get an edge by focusing on two things: your trusted and personalised expertise and the convenience you offer. Read on:
Got five minutes to spare? Forget doing an ab workout on whatever the latest As Seen On TV recommendation is. Five minutes is all you need to make some quick updates to improve your Storbie site!
A little bit each day can have a positive impact on the performance of your site, including huge benefits for your SEO (search engine optimisation) and your customer’s experience. Way better results than your ab machine!
Your Storbie site should be thought of as part of the team. Not only can it be a retail outlet, but it’s like a staff member too.
Along with being a place for customers to shop online, your site essentially puts on its uniform and name badge to welcome visitors, provide suggestions, and answer a number of questions.
And as with your human staff members, your website needs a little support and guidance to really make it shine! Just five minutes of attention can make a huge difference.
Consider if you were to include your Storbie website in your staff meetings. You would check in on how it’s doing, discuss some products or services to promote, and catch them up on the latest business info.
In this article we break down how to make the most of your five minutes so that your web-team member works best for you. (more…)
With a new year comes a whole new set of marketing dates and opportunities to promote your business.
Each year there are 11 public holidays and four seasons in which you can plan sales around. But you’re missing out if you’re not engaging with the many more holidays, events and observances that happen throughout the year.
The United Nations has a number of days, weeks, years, and even decades to acknowledge, along with national and local events, shopping days, sporting tournaments and more!
We’ve put together as many notable dates as our calendar could handle to help you plan your marketing for 2019.
These include monthly events such as:
Fizz Free Whanau in January – Challenge to Cut Out Sugary Drinks
NZ Music Month in May
Health Literacy Month in October
We’ve also included events that have not had their dates publicly announced but which the month is estimated, including:
Samoan Language Week, expected in May
Red Puppy Bikkie Day for the Blind Foundation Guide Dogs in July
Loud Shirt Day in September
Some of the more unusual observances include:
Darwin Day – Celebrating “Intellectual Bravery, Perpetual Curiosity, Scientific Thinking, Hunger for Truth”.
Fear of the unknown can stop us doing a lot of things. When it comes to business unknowns, we worry there’s more to it than we can see, that we’ll get it wrong, that it’ll be too hard. So sometimes we think it’s better not to try.
Ecommerce can be that scary thing for some people. Talking about “commerce” on its own can sound intimidating enough, but add the technical element and it’s like an automatic shutdown happens in one’s confidence.
Here at Storbie, we are working to change that. We’ve created a platform that makes building your own website with ecommerce capabilities super easy. And in this article we’ll show you how the sales process works from the retailer’s point of view to help you become ecommerce-confident! (more…)
Hitting the Launch button to publish your Storbie website can be an exciting moment. Here it is – your website is live and viewable to the public!
But just as with a physical store, simply because the door is open and the welcome sign put out, doesn’t mean that people are going to wander past or come inside straight away.
There are a number of things you can do to promote your website, and we have a list of 22 Marketing Tips here for you to work through, but if you’re looking for some quick solutions, here’s how to get the word out there using the tools already at your disposal. (more…)
New Zealand is a pretty ka pai place. Consistently named one of the top countries to live in the world, there are many benefits, like the scenery, the culture, and the lifestyle, to name a few.
However, finding information about New Zealanders and how to market to them isn’t always easy. Especially when it comes to habits and spending (unless we’re talking sport). Most online information is for the US, UK or Australian markets.
Anecdotal evidence can be helpful to a degree, but sometimes you need the cold hard facts to help make informed business decisions.
At Storbie, we’ve sorted through the latest reports relating to Kiwi shopping habits to bring insights for how best to sell to the locals. (more…)
Storbie is proud to announce that Dunedin company Hydro Surf has joined the Storbie Supplier Network, providing swim and sun care products in New Zealand.
With the weather heating up, now is the perfect time for pharmacies on our Pharmacy Pro Plan to connect with Hydro Surf and stock their products on your Storbie pharmacy website. Products will appear on your site with compliant descriptions and images, and will automatically update as required by the supplier. (more…)