Storbie featured on Retail News: Online Presence Essential

Credit: Retail News

Retail News has shared Shane’s insights into why retailers need to build an online presence in order to support their physical stores. Shane explains that with easy-to-use online tools, retailers can focus efforts on increasing visibility and using smart marketing tactics to increase sales, online and offline.

Online Presence Essential

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Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store.

A website should serve as a company’s central hub in today’s modern marketing world. A 2013 Accenture study shows that 89 percent of consumers want businesses to offer multi-channel retailing.

Read the full article on Retail News

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