Credit: Retail News
Retail News has shared Shane’s insights into why retailers need to build an online presence in order to support their physical stores. Shane explains that with easy-to-use online tools, retailers can focus efforts on increasing visibility and using smart marketing tactics to increase sales, online and offline.
Online Presence Essential
Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store.
A website should serve as a company’s central hub in today’s modern marketing world. A 2013 Accenture study shows that 89 percent of consumers want businesses to offer multi-channel retailing.