Credit: Colin Taylor, NZ Herald
Storbie has been featured in an article which looks at how online shopping is changing the retail landscape, as retailers must evolve in order to service the ‘omni-shopper’. Storbie’s development of the Hamilton Central marketplace is a leading example in the evolution of retail which sees a merge between the physical and online worlds.
Online Shopping Transforming Commercial Property
Moves like the introduction of an ‘online CBD’ to revitalise Hamilton’s central business district are set to become more commonplace as retailers face the prospect of less foot traffic and more web-hits.
Central Hamilton shops have suffered at the hands of mega malls and city fringe business hubs that have cropped up on the CBD outskirts particularly around The Base at Te Rapa.
In a bid to help Hamilton retailers move with the times, and in some aspects lead the market, e-commerce software firm Storbie is developing an online marketplace, giving retailers an online presence and shoppers the ability to browse and purchase products with the click of a mouse.