When it comes to image editing, many people turn to Photoshop. For small business owners who may not have the time to learn the workings of this complicated application, or the money to invest in the expensive software, what other image editing programs are available to ensure your ecommerce product images look their best? We look at 8 free alternatives to Photoshop.
Why ecommerce product images are important
Good ecommerce product photography is extremely important in order to present an appealing online store and enhance the perceived value of your products. Well considered product imagery also helps to increase your credibility and empower shoppers to make an informed online purchase from you. The key is to present your products clearly and consistently – in fact there’s a bit of a science to it. That’s why we put together this guide to taking beautiful product imagery with a bunch of examples from successful online stores for inspiration.
Once you have a plan for how you want your ecommerce product images to look, it’s time to shoot them! Take a look at this guest post from professional photographer Keith Bennett for his top simple product photography tips.
Whether you take the DIY approach or enlist the services of a photographer, your product images will likely require a little fixing up or retouching before you can publish them to your website (for example colour correction or putting the image on a white or transparent background). For this, many people use Photoshop.
What is Photoshop?
Adobe Photoshop is a powerful image editing application available for both Windows and Mac. In fact, there are so many features and things you can do with Photoshop that it is often too complicated for beginners to learn. Coupled with the fact that a subscription is very expensive, Photoshop is therefore often suited to only professionals and designers. So what is a small business owner to do when all you need is a simple and inexpensive way to retouch your online store images?
Easy and free alternatives to Photoshop
We’ve done the searching for you and have put together this list of easy and free image editing software to make your product image retouching a breeze.
Pixlr is a robust online photo editing web and mobile app, and one of the most widely used.
Paint.net is a Windows-based alternative to the Microsoft Paint editor that comes with Windows. Don’t be put off – paint.net has a comprehensive set of tools for image editing and, with a user interface similar to Paint, it is easy to find your way around.
Sumo Paint is a browser based online image editor and drawing application. Note it requires Adobe Flash to run.
Photo Pos Pro
Photo Pos Pro is a photo editor with a bunch of impressive features. One downside we have come across is that the user interface can appear confusing which may mean you need a bit more time to learn the tool.
PhotoScape is a fun and easy photo editing software that enables you to fix and enhance photos.
Described as “simple and intuitive to use”, Fotor is an online designer and editing tool with some handy features including collage maker, beauty retouching, and a unique High Dynamic Range feature to ensure your images have the best possible light and tones.
GIMP stands for GNU Image Manipulation Program and is the most sophisticated free image-editing tool around. This is another program that may require some learning.
Adobe Photoshop Express
We know this article is all about alternatives to Photoshop, but it is worth mentioning that Adobe do have a free version for your phone called Photoshop Express. This is handy for editing photos that you take on the go, such as social media posts.
Cheap services if you don’t have time to edit your own photos
There are also a bunch of websites that you can sign up to and get a freelancer to retouch your images for you. There will likely be a small fee per image however if you really just don’t have the time to edit your photos yourself, this could be the way to go.
Ultimately the goal is to present your online products in the best possible way, in order to help promote and sell your items to customers who can’t see or touch them. What tools or services do you use during the process of product photography to achieve this? Let us know in the comments!