Notable Marketing Dates in 2018 (including downloadable calendar)

When planning your sales and promotions for the year, there are some regular key dates to keep in mind, such as seasonal changes, public holidays, and school terms.

It also pays to think outside the box and look at some alternate dates that could complement your business, brand or products.

For example, if you sell books or items with quotes, why not focus on prose for World Poetry Day on March 21?

Share a photo of your staff dressed up for Pink Shirt Day on May 18 to show you take a stand against bullying.

Add some Te Reo to your products during Maori Language Week from 10-16 o Mahuru (September).

We’ve created this handy calendar with a mix of notable dates and special events to keep track of.


Download your 2018 Storbie Calendar.


Many are self explanatory (World Chocolate Day on July 7!) but here’s some you may not have heard of:

dop1Doppelgänger Week: Doppelgängers essentially are doubles or twins of no genetic relation. Celebrity examples include Javier Bardem and Jeffrey Dean Morgan (pictured), Katy Perry and Zooey Deschanel, and Isla Fisher and Amy Adams. Share a photo of a staff member who looks like a famous celebrity or customer, do a 2 for 1 deal on similar-looking items, or ask your followers on social media to share their lookalikes during the week to win prizes.

Darwin Day: Celebrating the life and principals of Charles Darwin, February 12 is a day for “intellectual bravery, perpetual curiosity, scientific thinking, and hunger for truth”. Anything science (or great white beard) related can be promoted on this day, including anatomically-correct hearts in the lead up to Valentines Day.

NZ Seaweek: New Zealand’s annual national week about the sea, it is coordinated by the NZ Association for Environmental Education and so many school children will be learning about our ocean, its habitats, characteristics and inhabitants during this week. The theme for 2018 is “Toiora te Moana, Toiora te Tangata – Healthy Seas, Healthy People” and runs from March 3-11.

Pi Day: Celebrated on March 14, due to the date resembling the first few digits of pi (3.14) this is a day to eat pies, throw pies, or talk about mathematics due to Pi/Pie being homophones. Coincidentally it is also Albert Einstein’s birthday.


Star Wars Day: One for the geeks! On May the fourth – which sounds like “May the Force (be with you)” – fans around the world will celebrate the epic tales from George Lucas. Not a day to take itself too seriously, if you sell any space related products this is a fun one to take part in.

Towel Day: Sharing the date with Geek Pride Day, Towel Day is celebrated every May 25, in memory of Douglas Adams, author of ‘The Hitch-hikers Guide to the Galaxy’. In the book, a towel is said to be “about the most massively useful thing an interstellar hitchhiker can have,” and those taking part in the day are encouraged to have a towel conspicuously on them throughout the day. Promote towels, towel-related items, and other useful items like emergency kits (because a towel won’t save every situation).

Matariki: Matariki is the name for the cluster of stars known as Pleiades, Subaru, or Seven Sisters, which rises mid-winter and marks the start of the Maori New Year. Wellington City Council has switched fireworks celebrations from Guy Fawkes to Matariki in 2018, adding to the growing popularity of this event beginning June 15.

eDay: Promoting the recycling of electronic waste (ewaste) to enable the recovery and reuse of valuable materials, and ensure toxic materials are not buried in New Zealand landfills. You can use this day on September 12 to highlight your own environmental good deeds and reward shoppers with recycling incentives.

Loud Shirt Day: Helping deaf kids learn to listen and talk like their hearing friends by raising money for cochlear implant or hearing aids, participants are encouraged to wear their loudest, brightest shirt to work. Share a staff photo of your crazy tees on September 28 while also giving shoppers the opportunity to add a donation with their purchase.

Diwali: The Hindu Festival of Lights signifies the victory of light over darkness, good over evil, knowledge over ignorance, and hope over despair. Many cities around the world celebrate Diwali, and it is an official holiday in many countries including Fiji, India, Singapore and Sri Lanka to name a few. It starts on November 7 in 2018.


Singles Day: About to take the world by storm, this Chinese entertainment festival has now become the largest shopping day in the world, as singles celebrate their solo status by spending large amounts of money on themselves and other single friends. The messaging on November 11 is all about treating yourself, and is a great day for luxury spending. The event is now nearly four times the size of America’s Black Friday and Cyber Monday.

For information on how to add product sales for your Storbie site, check out this support article.

Please note some dates may vary globally.


  1. Reblogged this on Kendall Forbes and commented:
    I wrote this for Storbie customers, but this is helpful for any business wanting to plan out their marketing for the year and try a few different ideas.

    From “International Day of Women and Girls in Science” to “World Smile Day”, there are so many opportunities to promote your business with holidays and observances apart from the usual “Summer Sales” and “Back to School Sales”.

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