SEO Guide – Step 4: Page Name and URL

An integral part of setting up a website is ensuring it is search engine optimised. In this eight part series, we take you through some of the simple steps you can take to increase visibility, and therefore discoverability of your Storbie website.

We’re updating the Very Well site as an example to help best explain the process. Previously we looked at keywords and how to thread them throughout your website and into your product descriptions, and continued with product images.

Next we take you through page name and URL settings to increase your website’s SEO.

Previously: Introduction, KeywordsProduct Images

urlOne of the strongest identifiers for SEO is your URL, which stands for Uniform Resource Locator. And you’ll likely only need to recall that information for a pub quiz. URL is simply what’s displayed in your address bar, and is the unique address of the web page you are viewing. In fact web address is a commonly used synonym for URL.

The first part (in this example, is the domain name. If you haven’t decided on your domain name yet, there are some key rules to remember:

  1. Make it easy – eg if you have the word ‘kids’ but spell it ‘kidz’ this can cause confusion.
  2. Keep it short – the average length of a site’s name is around 12 characters.
  3. Make it memorable – ideally it should be the name of your business, or a shortened version, but it could also be the type of industry or product.
  4. Use your keywords – if the name of your business is shared by others, add in a relevant keyword eg mcdonaldsflowers.
  5. Check it’s available – avoid using a trademarked or copyrighted name which could cause issues in future.
  6. Avoid numbers and hypens– your site should be easy to be understood when spoken out loud. For example, is it “six” or “6”. If there is a hypen, you’ll often have to say it as “very dash well” instead of simply “very well” for a website without a hyphen.

Storbie provides you with a default domain name using [your name] – if you change your shop name after creation, you can edit this in the Manage section under “Settings” where there is an option to edit the web address. With Storbie, you can also register for a new domain name or connect your existing one.

Once set up, your domain name stays the same. Anything after the forward slash (eg can be customised and should reflect the information on that page, and ideally a keyword or two.

Storbie automatically creates your URL based off of the page and product names you are using. So if your names are strong, your URL will be too.

If you need to change the name after the page has been created, while on the page in edit mode, go to “This Page” and “Edit SEO Settings”. The URL requires only lowercase letters and words must be separated by a hyphen instead of a space. You can of course run words together eg verywell instead of very-well.

As much as possible, edit this only when you are creating a new page, rather than editing an existing one. Changing a URL on a live page will cause the old URL to return a missing page, and Google’s recognition of that change  won’t update immediately.

Next Step: Social Media

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