SEO Guide – Step 6: Headings

Your website appearing in a Google search is dependent on strong SEO. And the steps to create SEO will not only assist in your online visibility, but also add to the experience for consumers that are using your website.

Part six of an eight part series on Search Engine Optimisation for your website looks at Headings.

The good news is that if you’re already using the Storbie platform, a lot of the hard work here is done.

Previously: Introduction, KeywordsProduct Images, Page Names and URL, Social Media

Headings break up your content into sections and provide structure to your page. It is not only your visitors that will appreciate good use of headings, Google love it too! Headings are typically used to emphasise key points, so Google will pay greater attention to the keywords in your headings than any other text on the page.

As part of our SEO series, we are editing the Very Well website. Consider the heading on the Vouchers page, “Very Well Vouchers”. It is no coincidence that the heading is an exact match to what a customer might type into a search engine.

heading1

This page ranks number one in Google for that phrase.

heading2

Consider the importance of these keywords when choosing the main page heading for your page. It doesn’t end there, because good content pages don’t just have a single heading… they have sub-headings, and sometimes even sub-sub-headings.

For example, your Frequently Asked Questions page might have FAQ as the main page heading, Shipping as a sub-heading, and then How long will it take my item to arrive as a sub-sub-heading. Not only would this make it easy for your customers to find the answers to their questions quickly, but Google will understand this hierarchy too.

In Storbie you can add sub-headings and sub-sub-headings within the text editor. Simply highlight the piece of text you’d like to change and use the dropdown menu to select the heading style you’re after. Select a H2 style for sub-headings and a H3 style for sub-sub-headings. Avoid using an H3 heading that isn’t a natural descendant of the preceding H2 heading.

heading

Don’t be tempted to make your headings too long, or taken to the extreme, use it for all the text on your page. Google will ignore your headings if they look too spammy. Trust your intuition with this. If the page structure looks good to a human then it will look good to Google too.

 

Next Step: Accessibility

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