SEO Guide – Step 7: Accessibility of your ecommerce website

Search engine optimisation affects the online visibility of your business and products through organic results. The higher your rank, the more likelihood of being seen by your target audience.

Accessibility in the online world can mean a few different things. It can relate to the accessibility of the device a website is being viewed on, as well as the accessibility for the people using it. 

Previously: Introduction, KeywordsProduct Images, Page Names and URL, Social Media, Headings

Let’s start with devices. This could mean a desktop, tablet or mobile. As technology has advanced, search engine optimisation has had to adapt and evolve also.

Over 70% of New Zealanders now own a smartphone. And we switch between mobile, tablet and desktop throughout the day, sometimes using multiple devices at once. Having a website that is compatible with all of them is crucial with the latest updates to SEO.

If you’re using the Storbie platform for your online shop, your website is already good to go in this area. All Storbie shops use responsive design, making them super mobile friendly, which is a huge competitive advantage.

Let’s take a look at the major player in search: Google.

Google processes an average of over 40,000 search queries per second. That’s over 3.5 billion searches per day. And the majority of those searches are now being made via mobile.

From late 2016 Google began experiments to primarily use the mobile version of a site’s content for ranking, making it essential to have a mobile-friendly platform for your website.

Google’s emphasis on mobile-first indexing means websites need to have a responsive or dynamic serving site, and by having your online shop with Storbie, you’re getting a big bump in SEO.

It also means your customers receive a superior shopping service, regardless of what device they’re using.

As for the accessibility of users, according to the 2013 census, 24% of the New Zealand population identified as being disabled. That’s 1.1 million people. That’s up from 20% in 2001, and with the latest census results being released in 2018, it is expected that this number will increase slightly due to our ageing population.

So what kind of accessibility are we talking about?

  • Images with Alternative Text for visually impaired users
  • Clear, concise text in an easy-to-read font
  • Considered colour choices for those with colour-blindness
  • Videos with captions for the hearing impaired
  • Easy menus (dropdown menus that appear when hovered over can be more difficult to click on)
  • Clear pathways to and from products (assists with short term memory)

A good place to start is with your images. Responsive images can make a big difference to the user experience. You can read more about this in Step 3: Product Images.

Next Step: Storbie Settings


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