Storbie has been a proud supporter and sponsor of the Young Enterprise Scheme in New Zealand, also known as YES, since 2015.
Young Enterprise works with secondary school students and teachers across New Zealand, mentoring them through the process of launching a new business. Participants gain business management experience and a better understanding of entrepreneurship.
For students taking part in Young Enterprise, Storbie offers a free ecommerce website to help market and sell products online, enabling friends, family, and the general public to discover and buy directly from students. Everyone is encouraged to join the YES Market, an online marketplace that showcases products and business from participants.
The YES Market provides increased exposure and is actively promoted by the Young Enterprise Trust.
For YES students setting up an online store with Storbie, here are 9 steps to help you out:
Log into Storbie with your shop name. You can change the name of your shop at any time.
2. Contact the Young Enterprise Trust
Let YES know that you’ve created a Storbie shop. Provide your shop name and the email address used to set up the store. Once approved, you can go live for free at any time by clicking the “Launch my shop now” button. The earlier you launch your shop the better, but it’s a good idea to have some basics in place (steps 3-5 are good to tick off first).
You’ll find help from our support article on how to edit pages and content and information on joining a marketplace, of which you can join more than one. All YES shops should be connected to the YES Market.
3. Upload a logo and some images of your product
It’s important that your images are of good quality and clearly display what is for sale.
When selling online, people can’t touch your product or pick it up, so images need to show exactly what customers are purchasing. For example, if you’re selling yoghurt, show the finished product (boxed or unboxed) instead of just an image of a strawberry to denote the flavour. This not only shows what your product is, but will also help draw customers in from the YES Market.
Remember to include an image for “Your Shop Profile” so that your logo will appear in the YES Marketplace. To do this go to Settings in the Management view.
You can read more about the type of images to use on your website and how to create them in our product photography article here. There is further help in our support centre for managing your products and images.
4. Describe your company and products
Customers need to be confident that they’re buying from a reputable company so that when they spend their money online, they know the product will arrive and be of good quality.
An ‘About Us‘ page is a great way to introduce yourself, your team, your school, and most importantly, your product.
Since your company is part of a wider organisation with YES, it’s a good idea to include YES information on your website. You may choose to put this in the ‘About’ section, or include a logo somewhere on the home page. The school you represent may also be a positive choice when it comes to attracting alumni buyers.
Product descriptions need to be informative first and foremost. What is the item? What does it do? Why do people need it? Once you have the basics, you can choose to add some personality to really sell it. You’ll find helpful website writing tips here.
Tell us the story about why you chose to sell this product. What problem does it solve for consumers? If you are supporting a charity, tell us about them and how you are providing support – is it monetary? If so, how much or what percentage of sales is going towards them? If not, explain what it is that your company contributes to them.
Double and triple check spelling and grammar. Correct spelling adds to the professionalism of your website and will help with Search Engine Optimisation (SEO), the process of making your website visible to online search engines, like Google.
5. Contact information
Online shopping is about trust. Consumers need to know they can contact you if there is an issue or if they have a question.
At a minimum you should provide an email address and location. You may choose just to provide a city, but your school address is another option and adds weight to the validity of your business. Only provide a phone number if you are comfortable in having that number online, and if you will respond to phone calls.
6. Get paid
You can choose from a range of payment options with Storbie. YES recommends either a custom pay method, such as bank deposit, or PayPal, which enables you to accept credit cards online.
7. Set up shipping options
Will your products be delivered to customers or do they need to collect from you? You can provide both options. Enable options in management settings and provide clear information on the cost, timing, and delivery locations on your website. Here’s how to create a positive experience with shipping for both your customers and your business.
8. Connect to social media
Social media is a great way to help promote your online store. There are lots of different platforms, and we recommend Facebook and Instagram for YES businesses. Social media is also helpful for SEO and can be connected with your Storbie shop to display on your website.
9. Keep products updated
As you start to sell online and off, you’ll need to ensure that stock levels are kept up to date. Customers wanting to buy from your website will simply move on if a product is out of stock.
There is also an SEO advantage when you keep information such as product details on your website fresh and relevant.
Key information for YES students:
Search Engine Optimisation, or SEO, increases your visibility online. The steps to improving SEO will also improve the experience of customers using your website. Read more here.
Unsure how to market your online store once it’s set up? We can help. Check out 22 Marketing Tips to promote your online shop here. You’ll find plenty more helpful articles to browse on the Storbie Blog.
Our Support Centre has an answer for just about everything in Storbie Support. But if something doesn’t make sense or if you’re unsure about anything, please don’t be afraid to contact Storbie and ask for help.
When you create your Storbie online store, you’ll automatically be given a Storbie domain name i.e myshop.mystorbie.com which is free. However you can contact Storbie if you would like to upgrade to a custom domain. Please note that domain subscriptions come with a fee of $39 per year.
Finally, take a look at the other YES stores online. Here are some examples:
And here are some professional Storbie shops for added inspiration: