One of the unique features of Storbie is the ability to create and join marketplaces.
A marketplace is an online destination for multiple shops to be grouped together to increase discoverability, it’s part of being “Different Together“. Much like going to physical markets, Storbie’s online marketplaces allow shoppers to browse a range of products. However these markets are always open and allow search from anywhere via mobile, tablet, laptop or desktop computer.
The more visibility your website and products have, the more likely customers will see your products and buy from you.
No more waiting until the weekend, handling cash or moving stock in the rain!
In this article we will look at how to get the most out of joining a marketplace with a listing page, as well as with an existing Storbie website.
Storbie marketplaces are created under the umbrella of a common cause, category, or geographic brand.
- BuyNZ Made – a one-stop destination for official NZ Made products, with all shops being licensees of the Buy NZ Made Campaign.
- InvercargillNZ – products and services from local Invercargill merchants and merchandise with the InvercargillNZ branding.
- Pharmacy Place – products from New Zealand pharmacies, managed by the Pharmacy Guild of New Zealand.
- Hamilton Central – products and services from businesses located within the CBD of Hamilton, Waikato.
- Stores of Gore – online retail hub for the Southland town of Gore.
- YES Market – discover products and services from students participating in Young Enterprise in New Zealand, as well as YES merchandise.
There are also four Storbie-created marketplaces, all of which are free to join for businesses using the Storbie platform:
- Storbie Market NZ – New Zealand online shops using the Storbie platform.
- Giftfind – search for gifts by personality or occasion to make gift giving easy.
- Healfie – health-focused products for eating, moving and relaxing.
- KiwiLabel – fashion marketplace showcasing New Zealand designed clothing and accessories.
Choosing the best marketplace for your brand
If you’re a New Zealand business using the Storbie platform, the most obvious choice is the Storbie Market. If your products make great gifts, Giftfind is also recommended. If you sell clothing and accessories designed in New Zealand you may like to join KiwiLabel. And if your product is health-related then Healfie is definitely for you!
Read our support article on how to join a Storbie marketplace from within Storbie management.
If you would like to join an invite-only marketplace, such as Hamilton Central or InvercargillNZ, please either contact email@example.com or navigate to the relevant marketplace and contact them directly. Please ensure your business matches the theme or requirements for the marketplace you would like to join.
Choose the right category within the marketplace
There are lots of different categories within each marketplace. For example, within the Storbie Market, you can choose from 16 categories:
- Art & Entertainment
- Books, Movies, Music
- Food & Beverage
- Health & Beauty
- Home & Garden
- Pets & Animals
- Special Occasions
- Sport & Leisure
You can either list all of your products in one category, or select which individual products are relevant.
It is important to ensure you select the right category so that your products have the best chance of being discovered when searched for. If you sell bracelets, you should choose Jewellery and you may also want to select Special Occasions. If they are children’s bracelets, they can go in the Children category as well.
What is a listing page?
A listing is a one page website that sits within a Storbie marketplace, commonly used by merchants that do not have a Storbie website but have been invited to join an invite-only marketplace, such as BuyNZ Market.
When a marketplace administrator invites you to join their marketplace, you become the owner of a listing page. If you receive an invite and already have a Storbie website, your online store instantly connects to the marketplace.
When you accept the listing invitation, you can then log in, edit and customise your single-page site to provide information about your business.
Next, we’ll look at the type of information you can include on your listing page and how best to use it to gain more online exposure for your brand, and enquiries and sales for your products or services.
Configuring your listing settings
To specify how you want your business to appear within the business directory section of the marketplace:
- Within the Manage area of your listing, click the Settings
- Click Edit listing profile. Go through the wizard to enter a short description and upload your logo.
You may now wish to go through and configure the other available settings.
You can easily turn your listing page into a full ecommerce website and take advantage of all of Storbie’s great features. Find the full list of Storbie website features and pricing here.
Markets and offers
Offers are used to join new markets, categorise your business within a market, or participate in promotions set up by the marketplace administrator. To see your offers, go to the Manage area of your listing and click the Markets tab. You will see a list of the markets that you are currently a part of, and a list of available offers within that market. Accept the offers that are relevant to your business or that you would like to participate in.
The layout of a listing page
Your listing page is divided into different content areas —a main central area called content, a sidebar area on the right, a content header above content, and a page header for things like a banner or logo. There is also a place reserved for your page’s title.
You can place any number of items that you like in your page header, content header, body, and sidebar. Items in each area are stacked one on top of each other in a vertical stack. We call these stackable items content items. Content items can be text, images, videos, products, and more. Before you add any content items, familiarise yourself with how to change, preview, publish and undo content.
Next, let’s add some content items to your listing page.
Your banner is the first thing people see when they browse your listing so you want it to grab attention. A high quality image or logo is most effective.
Here is a text banner:
Here is an image banner:
Use the text content item to describe your business or say whatever you wish! You can also insert images alongside text and create hyperlinks. Read this support article about adding text to a page. You may also find these website writing tips helpful on how to engage customers and search engines.
High quality, professional-looking imagery can really help to promote your business. Images can also be used to link to things like your social media pages or a downloadable brochure. For a more detailed look at adding images, read this support article. And for more information on the type of images to include on your page to suit your brand and budget, view this blog article.
Many online visitors will browse the marketplace and then want to visit you in store. You can specify your opening hours with this content item.
The address content item is automatically added to your listing for you to fill in. You can also map your shop location and automatically configure your Google Maps content item.
The contact form is also added to your page automatically so all you need to do is put in your preferred email address and people can use the form to get in touch. You can customise the subject line of that email so you know the enquiry came from your listing page.
When you add the Google Maps content item, we look at the address you provided and automatically configure your map to show your location. Alternatively, you can specify a different address. Here’s how to add Google Maps to your listing.
Products and Product Gallery
You can add up to three products into your listing that visitors can enquire about. These products display within the product gallery content item and will also appear in the Products section of the marketplace (alongside the products from the other businesses listed in the marketplace). You could choose to feature your best-selling products, go with a theme, products for a particular occasion, or your sale items.
You can change these products whenever you like to keep your listing fresh, and we recommend regularly updating them and your page to gain a boost in Search Engine Optimisation.
Add a product to a product gallery now by following the steps in this support article. Each of these products will also have its own product page, an example is shown below. You can customise and add content items to your product pages also.
Do you have any interesting videos about your business to share? Upload them to your business YouTube account and then easily embed them into your listing page. Here’s a support article on how to add YouTube videos to your listing page and website.
Content items unique to the sidebar area
Along with text and images, the sidebar content area can display a Facebook like button and social media sharing buttons.
Turning your business listing into a website or online store
If you have more products that you would like to display in the marketplace, or if you want a website or online store with your own domain e.g. http://www.example.com (that also feeds into the market) you can easily convert your listing page into a mobile-friendly, ecommerce-capable website. Simply click ‘Upgrade to a shop’ within the Manage area to get started.
More on Marketplaces
At Storbie, we’re all about being different together. Our marketplaces allow you to show your individuality while being part of a themed market, which helps boost SEO and increase disoverability. Read more in our support articles, or to find out more or to create you own marketplace, read about our Storbie Marketplace Builder. If you manage a directory of shops, this can be a great tool to promote both your business and theirs.
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