Having a website with Storbie provides you with lots of integration options, and one that we recommend to help with your strategy planning and marketing is Google Analytics.
The best way to gain insights regarding visitors to your website, Google Analytics is free to almost everyone! Known as a freemium web service, all of the main services are free to use, and are more than enough for small to medium businesses, so put your credit card away!
If you haven’t used Google Analytics before or aren’t sure where to start, this article will step you through the benefits, set up, and how to read the results, in order to better understand your visitors and help your business succeed online with Storbie.
What does Google Analytics Do?
Google Analytics provides real time data to help you gain a better understanding of how users are interacting with your Storbie website.
You’ll be provided with reports on how many people visit your website on any given day, which pages are the most popular and what countries they’re visiting from.
You can also break down information by demographics, interests, behaviour, and the type of technology they’re using, be it their browser, network, or platform like desktop, tablet or mobile.
All information is anonymised so you can’t see information for a specific individual person.
Why should you use Google Analytics?
If you want to be able to market your products or services, Google Analytics provides invaluable insights to better understand who is looking at your website.
It’s incredibly useful for any online business, with benefits including:
- How visitors found your Storbie website
- What pages they visit
- Demographics of visitors
- Devices and browsers used
- The most popular pages on your website
- Which social media platforms to target
- Conversion tracking
- Customised reports
- Integration with AdWords
- Ease of use
- Did we mention it’s free?
Plus when you sign up for Google Analytics, you can receive a monthly email snapshot for how you are tracking.
Setting up Google Analytics with Storbie
It takes just minutes to set up Google Analytics with Storbie and start gathering information. Simply create an account here, and you’ll receive a tracking code to add to your Storbie website.
Read the full Storbie support article to take you through the set up here.
How to use Google Analytics with Storbie
Once set up it will take a few hours for data to start coming through. You won’t be able to see historic data, only information from the date you set up the tracking.
After you have integrated Google Analytics with your Storbie website, give it a week or so and then log back in to Google Analytics to see how your previous week has gone.
Don’t be disheartened by your initial numbers if they start low.
Think of your visitors like flowers. If it’s a brand new garden you’re creating, then you need good soil (your Storbie platform) and some natural sunlight (SEO, which can be strengthened). Your marketing and advertising initiatives are the seeds that grow into visitor numbers, which may take time depending on what’s planted.
But even when your Google Analytics stats are low, they can still provide valuable information about your current visitors. What countries are they in? How did they find your website? What are they looking at?
It’s also helpful to know that some people have tracking disabled while they are online, meaning the real numbers are likely to be higher than what is shown in these reports.
Upon logging in to Google Analytics, you’ll be taken to your main dashboard. If you navigate away from this area, you can simply select Home on the left hand side of your screen to return to it. Your home dashboard provides reports with clear statistics and graphs.
The main 10 sections are:
Google Analytics Home
Here you’ll see how many users have visited your website in the last 7 days, as well as how much revenue you’ve made and what the conversion rate is. The graph shows a clear dark line showing the number of users across the week, accompanied by a broken line showing the stats of the previous week for comparison.
You’ll be provided a green percentage with an up arrow or a red percentage with a down arrow depending on whether your stats have performed better or worse than the previous week.
You can change the view to be the last 14 days, 90 days, or a specific time frame you require, and there’s also a click through to the Audience Overview, which provides a more detailed report including:
- the percentage of new visitors to returning visitors
- unique sessions
- number of sessions per user
- average session time
- demographics by language, country and city
- system by browser, operating system and service provider
- mobile by operating system, service provider and screen resolution
Active Users Right Now
This shows how many users are currently browsing your website along with page views per minute, which tracks over a 30 minute period. You’ll also see which pages users are looking at with your Top Active Pages, and how many users are on each page.
Pages are shown with a “/” first, indicating what comes after [yourshop.mystorbie.com]. For example “/” is likely to be the top viewed page, representing your home page. “/contact” as the next top active page would indicate many users are looking at [yourshop.mystorbie.com/contact].
From here you can click through to a Real-Time Report which includes real-time breakdown of:
- visitors by minute and second
- users on desktop, mobile and tablet
- top referrals, social traffic, and keywords for active users
- top active locations
How do you acquire users?
Google Analytics shows how much of your traffic comes from sources like social media and referral sites, and what those sites are. It is shown as a graph and has three options to view: Traffic Channel, Source / Medium, Referrals.
The next break down is by Organic (such as Google or Bing search engines), Direct (your site URL being typed in, or selected from a bookmark), Paid (eg Google Adwords), or Referral (linked to from another page, including social media like Facebook).
Hover your mouse over each graph to see a more complete breakdown.
You can also amend the date range, and click through to Acquisition Report for a more detailed look at:
- top channels (pie graph to show how users came to your site)
- ecommerce conversion rate
- acquisition, behaviour and conversion
How are your active users trending over time?
The default view for this is 30 days and breaks down into three categories: Monthly, Weekly and Daily with a graph. Hover your mouse across the graph to see the breakdown for individual days.
You can also change the date range, and click through to Active Users Report, which has a breakdown of 1-Day, 7-Day, 14-Day, and 28-Day active users. This helps you see whether you’re gaining more visitors over a set period of time which is especially important after a campaign promotion to evaluate the results.
How well do you retain users?
Your user retention is shown across 6 weeks with the percentage of users that return to your website. The first week will show 100% but don’t be disheartened if this drops significantly for the rest of the weeks as not every user will need to come back to your website in the following six weeks, and some will have made multiple visits on their first day or first week.
You can change the date range, and click through to Cohort Analysis Report, which provides a clearer view of retention.
When do your users visit?
This view has the week broken down by the hour for each day. It is colour-coded so that the darker the colour, the more visitors in one time, there is also a key to explain the numbers in the graph and hovering your mouse over the sections provides a greater breakdown.
You may find there is a clear time that users are visiting your website, or more clearly when there are little to no visitors. This can help with planning promotions or even major changes to your site.
The default view is for 30 days but you can amend the dates to your specific requirements.
Where are your users?
This section provides a map of the world with colour shading to indicate where most of your users are from. There also a breakdown of your top five countries. Again, hover your mouse over the graphs for a breakdown of sessions.
The default date range is for 7 days, which can be amended. You can also click through to Location Overview, which provides a larger map and more in-depth breakdown including:
- number of users per country
- new users per country
- bounce rate (when a user immediately leave your site after arriving)
- transactions and revenue per country
What are your top devices?
How are users viewing your website? By desktop, tablet or mobile? This section breaks down the percentage with a circular graph, icon percentages, and the comparison to the previous week.
Date ranges can be amended, and you can click through to Mobile Overview for more detailed information including:
- number of transactions per device (mobile, desktop, tablet)
- average session
- number of users
What pages do your users visit?
A quick view of your top pages across a set date range. This section shows the page in a similar style to Active Users Right Now and includes Page Views and the value of each page. You can change the date range, and click through to Pages Report for more in depth information including
- average time spent on each page
- unique page views
What are your top selling products?
A quick view of your best sellers over a set time period. You can use this to see seasonal trends or to build promotions around your most popular products. This section includes the revenue and unique purchases.
Change the date range for comparisons, and click through to E-Commerce overview for:
- revenue and conversion rate
- transactions and average order value
- marketing campaign transactions
- internal promotion impressions
- order coupon codes transactions
- affiliation transaction
- top sellers (product, product category, product brand)
Along with your home dashboard and the reports it links to, you’ll find a number of reporting options via the left-hand menu, providing further reports for:
Each of these categories has around 20 further breakdowns to explore. You will find some more useful than others and may simply find your dashboard provides what you need.
Google has many resources to help you use Google Analytics. We recommend watching their Google Analytics for Beginners video to begin.
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