Author: Andy

online customer feedback

Online Customer Feedback: Why it’s valuable and how to get it during the checkout process

Think back to the last time you went out to a restaurant, had your hair cut, or had your car serviced at the local garage. Were you satisfied with the process and the level of service given? Did the staff or company ask for your feedback? As consumers, we are constantly involved in transactions with businesses and individuals, and these experiences may delight, satisfy or downright disappoint. Whatever the outcome, it’s nice to know that a company appreciates your invested time and money and that they value your opinion. This is where a simple message to say thanks and an opportunity to provide feedback can go a long way.

This situation can be replicated in the ecommerce world too, and it is arguably even more important. It’s no secret that with the rise of online shopping, switching costs have significantly decreased for consumers. Your competitors are just a click away, making it easy for online shoppers to compare products and prices and flit between their favourites when it suits them. But what if buying from your store simply delighted your customers so much that they wouldn’t go anywhere else? This is your loyal customer. This is also your most valuable customer. Consumers expect a seamless online experience and you no doubt want to give it to them, so you can retain more customers in the long run and stop them from switching to a competitor. But first you need to communicate to your customers that you do appreciate their time and money and that you do value their feedback. This is a very simple process that doesn’t take long to implement and will improve your customer retention, if you follow through appropriately. (more…)

Don’t Forget The Sides!

It’s time for more “Tips and Tricks” from the Smallfish Support Team; this edition is all about utilising the Sidebar feature of a Smallfish store. With the simple click of a button you can customise another whole section of your web shop. By putting some thought into what you display in the sidebar, you can refresh the look of your shop or grab the viewer’s attention with a particular product or piece of information. (more…)

Create Smooth Transitions With Image Slideshow

We are excited to announce a new feature for Smallfish stores – one which many of our customers have requested. Introducing image slideshow; a great way to seamlessly display images and improve the look and feel of an online shop. Slideshows display a cycle of images which change every few seconds automatically, or manually by clicking next and previous buttons. You can also link the images to different pages in your site. Check out image slideshow in action:

If you have recently created a Smallfish shop this feature can be added in any area of your store where a content item can be created. For a step-by-step walk-through of how to do this, please read our support article.

Showcase your impressive products today with image slideshow. We trust you’ll have fun adding a bit of spice to your Smallfish store!

Custom Favicons

Smallfish now allows for customisation of favicons. Wondering what a favicon actually is? Well, it is short for ‘favourite icon’ and they are those neat little images that display in your browsers’ tabs and address bars. They are also commonly used by internet browsers when adding a new bookmark. When a bookmark is saved, your favicon will be displayed next to the website name for easy recognition – very handy for your customers! It is also a simple yet effective way for your store to stand out amongst the crowd.

For detailed instructions on how to add a custom favicon to your shop please read this support article.

Speed Up Shop Management

Looking for a few tricks to spice up your Smallfish shop experience? Then look no further! This is the first installment of the Support Team’s “Tips and Tricks”. We hope that you find these blog posts to be informative, helpful and fun!

First off the bat, did you know there is a super fast way to access your Manage My Shop area? (more…)