Author: Angelka

key dates and ideas for your ecommerce marketing calendar

21 NZ Holidays, Dates and Events to Boost Your E-commerce Store Marketing

Looking for marketing ideas to boost engagement and sales via your ecommerce store? As a small business owner, you’re no doubt always keen to take advantage of new trends and test out new ideas.

However, sometimes it’s worth looking to tried and true marketing tactics and proven consumer behaviour so you can spend less time racking your brain for viral ideas, and more time putting marketing in action to achieve results. (more…)

storbie ecommerce online store and marketplace new features

What’s new in Storbie: December

It’s been a busy start to the festive season for the Storbie team! We’ve released a bunch of exciting new features for both online shops and marketplaces that will help you grow your business. The team have added Facebook Pixel and Google AdWords conversion tracking (beta), a new billing system for Storbie so you can easily pay by credit card and switch plans yourself, a Markets tab in your Manage area to allow you to promote your products in our new marketplaces, and more improvements and fixes detailed below. For marketplaces, there is a new member opt in/opt out system, the ability to display products filtered by price and more! (more…)

Storbie Launches Four New Online Shopping Marketplaces

Storbie is committed to developing the most loved ecommerce platform in the world. Unique to Storbie is the ability to create online marketplaces that connect numerous individual online stores and their products together but still allow shoppers to connect with individual brands and help businesses sell more. In this way, the Storbie online store and marketplace builder doesn’t leave retailers standing on their own in the world of ecommerce. Storbie enables businesses to optionally cluster together into marketplaces – under a common cause, category or geographic brand for example – to maximise their discovery, customer loyalty and business growth.

Storbie is showcasing this marketplace functionality by launching four new online marketplaces that are designed to include a wide range of online stores and their products. Shoppers can enjoy browsing across thousands of products in each marketplace and are then directed to individual online stores to make any purchases. Each of the four marketplaces are running launch campaigns with some awesome products on offer, check them out! (more…)

Ecommerce marketing guide for your online store

Marketing Ideas To Promote Your New Online Store

So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.

The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.

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Storbie Now Integrates With Leading Payment Gateway eWAY

Storbie ecommerce now integrates with leading payment gateway eWAY. eWAY helps tens of thousands of merchants around the world process billions of dollars in credit card payments every year. (more…)

Adding Barcodes to Products and Improvements to Product SKU Identification

Storbie now includes more flexibility for product identification with the inclusion of a barcode field and the ability to define a stock ID for single SKU products. (more…)

Image showing Orewa Beach with kitesurfers and coastal lifestyle

Shop Local Initiatives, Destination Marketing and Events at Orewa Beach

In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

We spoke to Hellen Wilkins, Manager at Destination Orewa Beach, about the unique coastal lifestyle of Orewa and the shop local initiatives in the area, as well as how they are responding to their evolving environment and audience. (more…)

Creating Vibrancy Through Connected Communities – Manurewa

In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

Storbie spoke to Wendy Dunn, Manager at Manurewa Business Association, about creating a vibrant community.

Manurewa is a major suburb in South Auckland and one of the most multi-cultural suburbs in New Zealand. The Manurewa Business Association aims to promote the well-being and vitality of the Manurewa town centre to create vibrancy and offer a diverse shopping experience in a safe and secure environment. (more…)

The Benefits Of Participating In Community Events and Projects – Mangere Bridge Village

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town/city centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

Storbie spoke to Kate Adams, Manager at Mangere Bridge Village Business Association.

Encouraging Shop Local Through Community Events and Projects

Tell me a bit about Mangere Bridge Village and what makes it unique.

Mangere Bridge has a real sense of community and I feel that is what makes us really unique. Community participation when it comes to events and community-based projects shows this in so many ways. (more…)

The fast, simple and cost effective way to retouch your ecommerce product images

In the world of ecommerce, your product images are extremely important. High quality images help to promote and sell your products when your customers can’t see or touch them. It doesn’t always have to be super flash, slick and professional, but presenting products clearly and consistently, and in a way that complements your brand, will help your website go a long way. If you’re new to online selling, read about the basics of product imagery in this article from award-winning designer Tim Christie. If you already have product imagery that might be in need of a bit of love, read on! (more…)