Author: Kendall

Kendall first started out as a radio copywriter, and discovered that her way with words and love of social media (having joined back when MySpace was cool) created the perfect path to Marketing. Excited to engage with Storbie stores and marketplaces, Kendall manages newsletters, social media, and Storbie blogs.

Storbie Is Hiring! Become A Member of The Storbie Support Squad

Are you a great problem solver?
Would you like flexibility of hours?
Do you like working with data, text and imagery have an attention to detail?
Are you self-motivated and able to deliver great work both independently and as part of a team?
Do you love online software?
Are you looking to grow your career within an exciting company with a start-up mindset?

Storbie is the easy-to-use online website shop builder for independent retailers. Packed full of ecommerce features, changes can be made quickly and easily without technical knowledge.

Storbie is fast becoming NZ’s leading e-commerce provider with over 110,000 products, 275,000 unique monthly visits, and many millions of dollars’ of transactions processed across our customers’ websites. The Storbie head office is based in Wellington.
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Create a Positive Experience with Shipping

Shipping.

It almost sounds like a bad word. But it doesn’t have to be.

Unless you expect every customer to collect their purchases directly from you, shipping is just part of the process for online shopping.

And it doesn’t have to be a negative experience. The key is communication. Let your customers know what to expect before they get to the check out.
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Global Consumer Goods Company Reckitt Benckiser joins Storbie Supplier Network

Storbie is pleased to announce our partnership with Reckitt Benckiser (RB) for the Supplier Network for Pharmacies.

The global force in health, hygiene and home, RB has numerous trusted brands including Nurofen, Scholl, Strepsils, Durex, and Gaviscon. All will be available to sync directly with pharmacies on our Professional Plan from April 2018. (more…)

22 Marketing Tips to Promote Your Online Shop

Your website is live, your products are loaded, and you’re ready for shoppers!

So, where are they?

With a physical shop, you’ll receive some foot traffic just by having a presence and an open sign. The online equivalent of this is your SEO, but that’s naturally going to take some time to get going, and just as with a physical shop, it’s not enough on its own.

You’ll need a plan to firstly tell your target audience where to find you. Next, you have to convince them to buy. And finally, you need to keep them coming back.

The best marketing plans incorporate both online and offline strategies to draw shoppers in. Here are 22 starting points to promote your shop and retain your shoppers. (more…)

Writing Tips to Engage Customers and Search Engines

A picture may be worth a thousand words, but a well-worded description can sell anything.

Words are convincing, they’re emotive, and they’re what every product on your website needs to accurately describe them for your customers and search engines, like Google.

You don’t need to be a master of the pen (or keyboard) to convey why your product should be snapped up, but it helps to put a little effort into your text. (more…)

Choosing the Right Colours For Your Website

The brain processes visual images faster than text, in fact 60,000 times faster, and colour plays a large role in us making quick judgements.

Colours can influence our mood and feelings, and it’s a great tool for subtle branding across your Storbie website so your business is perceived the way you want.

In the Management Decision Journal’s “Impact of Color on Marketing”, it states people make up their mind within 90 seconds of their initial interactions with either people or products, and about 62-90% of the assessment is based on colours alone. Colour, along with your website’s layout, can determine whether a visitor will continue to browse your site.

Take a look at your local fast food restaurant. It’s likely to be a vibrant red. This is because red is a known appetite stimulant, supported closely by orange and yellow. Think McDonalds, KFC and Pizza Hut.

If you’re selling edible items online, red is a great colour to choose. However, it’s best to stay away from blue which is an appetite suppressant.

What colour is Jenny Craig’s logo? Weight Watchers? Most weight loss companies use blue for all of their branding. (So if you’re looking to shed a few pounds, try dishing up meals on a blue plate, or installing a blue light in your fridge, the results might surprise you.)

The reason these colours create such different reactions is down to nature. In the wild there’s very little that’s blue and edible. Nature and our experiences combine to give us an immediate reaction to colour, whether we’re fully aware of it or not.

Colour psychology has been used for decades to market and sell to consumers, and you can easily incorporate it into your Storbie website’s branding. (more…)

Top 10 Essentials for your E-Commerce Website

What do you do when you search online for a product and land on a company’s website? Whether consciously or subconsciously, we all perform checks before considering a purchase. It makes sense that we want to make sure this company we haven’t dealt with before is trustworthy, before punching in our credit card details. We need to know who we’re buying from, that they’re reputable, and be assured we’ll receive the product and appropriate service.

So what things help us as online shoppers to tick the boxes? There’s some really simple, but extremely valuable, information that all businesses can include on their website to help potential customers overcome that first barrier to buying online from a business new to them.

Cross these 10 items off the list and you’ll know you have a great basis for winning over new online shoppers. (more…)

Why your pharmacy needs a website

Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store. A website should serve as a company’s central hub in today’s modern marketing world.

If your pharmacy does not have an adequate online presence, you could in fact be missing out on sales through your physical store.

Many business owners think a website or online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers. (more…)

Create Stunning Product Photographs for Your Website to Suit Your Brand and Budget

Whether we like it or not, the quality of product photographs directly correlates to how a business is perceived. The less professional an image looks, the less professional the business seems.

Product photography should accurately yet appealingly showcase your merchandise. It’s what catches your customer’s eye and initially pulls them in.

And as customers can’t touch, pick up, or hold your product online, it’s important for your image to sell itself.

If you’re currently building or updating your e-commerce website with the easy-to-use Storbie platform, you’ll know that getting good shots of your products can make a big difference to sales.

There are many different types of product photography which we will take you through, as well as provide advice on how to achieve the look you want, without going over budget. (more…)

Te Arai BioFarma Joins Storbie Supplier Network for NZ Pharmacies

Storbie is proud to welcome New Zealand company Te Arai BioFarma to our Supplier Network.

As a pharmacy owner, you’ll soon be able to add Te Arai BioFarma products to your website in just a few simple clicks. All products will be loaded with the latest images, compliant descriptions and be updated as required automatically. Stock levels and pricing will also synchronise with POS systems.  (more…)