Author: Kendall

Kendall first started out as a radio copywriter, and discovered that her way with words and love of social media (having joined back when MySpace was cool) created the perfect path to Marketing. Excited to engage with Storbie stores and marketplaces, Kendall manages newsletters, social media, and Storbie blogs.

How to Choose the Right Social Media Platform for Your Online Business

Social media is a part of day to day life. 90% of New Zealanders aged 15 and above use it, and 80% of that usage is via mobile, meaning we take our news feeds wherever we go.

Because of this, social media needs to be a part of your business plan.

But where do you start? There are a lot of options, and stories are constantly being churned out by the media about how “this social network is rising” or “this one’s days are numbered”, and it can be hard to keep up.

You also need to keep in mind the target audience, the style of your brand, and how you want your voice to be heard.

We understand that when you’re involved in a busy time-constrained business, you need to know where best to invest, without spending a lot of hours researching through a sea of information. Especially as changes are happening exponentially in the social world.

So we’ve created a quick and current guide to the major social media platforms and which types of online and retail businesses they work best for. (more…)

Introducing the Omnishopper, your new favourite consumer

Online and offline shopping is merging as more “omnishoppers” appear in the marketplace. These consumers browse online and shop offline, and vice versa.

It’s now not enough just to have an online presence, but a catalogue of products is also expected so shoppers can browse on their own time.

About the Omnishopper

Omnishoppers will often browse in store while on their phone, so as to compare prices, read online reviews, scan barcodes, take photos of products, and discuss them with family or friends before purchasing. They are the ultimate researchers. (more…)

Notable Marketing Dates in 2018 (including downloadable calendar)

When planning your sales and promotions for the year, there are some regular key dates to keep in mind, such as seasonal changes, public holidays, and school terms.

It also pays to think outside the box and look at some alternate dates that could complement your business, brand or products.

For example, if you sell books or items with quotes, why not focus on prose for World Poetry Day on March 21?

Share a photo of your staff dressed up for Pink Shirt Day on May 18 to show you take a stand against bullying.

Add some Te Reo to your products during Maori Language Week from 10-16 o Mahuru (September).

We’ve created this handy calendar with a mix of notable dates and special events to keep track of. (more…)

Laybuy in Storbie for Christmas

Storbie is partnering with Laybuy, a New Zealand payment system giving shoppers more choice at the checkout, and the roll out is happening just in time for the Christmas rush.

Laybuy will allow Storbie shops the ability to offer interest-free deferred payments to consumers over six weeks. (more…)

RxOne Integration Now Available for Pharmacies with Storbie

Your Storbie online shop just became even easier to manage, with RxOne integration now up and running.

This means that all pharmacies who use the RxOne POS in store can connect with their Storbie online shop to ensure price and stock levels are kept up to date automatically. (more…)

GSK Consumer Healthcare Make Storbie Even Easier for Independent Pharmacies

Storbie is excited to announce that GSK Consumer Healthcare, a science-led global healthcare company with some of the most recognised health brands in New Zealand, will sync their product catalogue with our online management system in 2018. (more…)

You need to be part of Cyber Monday, here’s how to get involved

With just over a month until Christmas, the serious shopping season is upon us.

And while promotions are starting earlier and earlier as retailers try to get the jump on their competition, there’s no doubt consumers still expect the big deals to be on offer for Black Friday through to Cyber Monday (Nov 24-27). And yes, that includes Kiwi consumers too. (more…)