Author: Kendall

Kendall first started out as a radio copywriter, and discovered that her way with words and love of social media (having joined back when MySpace was cool) created the perfect path to Marketing. Excited to engage with Storbie stores and marketplaces, Kendall manages newsletters, social media, and Storbie blogs.

Ways to Promote Your Storbie Site Using Tools You Already Have

Hitting the Launch button to publish your Storbie website can be an exciting moment. Here it is – your website is live and viewable to the public!

But just as with a physical store, simply because the door is open and the welcome sign put out, doesn’t mean that people are going to wander past or come inside straight away.

There are a number of things you can do to promote your website, and we have a list of 22 Marketing Tips here for you to work through, but if you’re looking for some quick solutions, here’s how to get the word out there using the tools already at your disposal. (more…)

What New Zealanders want, and how you can give it to them

New Zealand is a pretty ka pai place. Consistently named one of the top countries to live in the world, there are many benefits, like the scenery, the culture, and the lifestyle, to name a few.

However, finding information about New Zealanders and how to market to them isn’t always easy. Especially when it comes to habits and spending (unless we’re talking sport). Most online information is for the US, UK or Australian markets.

Anecdotal evidence can be helpful to a degree, but sometimes you need the cold hard facts to help make informed business decisions.

At Storbie, we’ve sorted through the latest reports relating to Kiwi shopping habits to bring insights for how best to sell to the locals. (more…)

Here for summer: Hydro Surf brings Aloe Up to Storbie

Storbie is proud to announce that Dunedin company Hydro Surf has joined the Storbie Supplier Network, providing swim and sun care products in New Zealand.

With the weather heating up, now is the perfect time for pharmacies on our Pharmacy Pro Plan to connect with Hydro Surf and stock their products on your Storbie pharmacy website. Products will appear on your site with compliant descriptions and images, and will automatically update as required by the supplier. (more…)

Youthful Simplicity Wins Storbie Award

Scrunchies, playing cards, and drink bottles were part of a winning combination for Young Enterprise Companies finding success with Storbie.

Five companies have taken out honours at the 2018 Storbie Awards, with four awards being decided by judges, and a fifth award based on online sales. (more…)

The Best of the YES: Storbie Award Finalists Announced

Nine student companies have been announced as finalists for the Storbie Awards, acknowledging the hard work that has been put into creating a great-looking website by Young Enterprise (YES) participants.

The judges were impressed with the professionalism across all of the Storbie websites linked to the YES Market, and found selecting three finalists in each category too much of a challenge, with four finalists being named for Best Home Page and Best Overall Website.

The finalists are: (more…)

Phoenix MedCare Joins Storbie Pharmacy Supplier Network

Phoenix MedCare is the latest New Zealand supplier to join the Storbie Pharmacy Supplier Network.

Well-known for their family planning range, including the SwimCount Sperm Quality Test and EasyCheck Ovulation Kit, Phoenix MedCare has a core focus in medical devices, diagnostic testing and premium OTC pharmacy-only lines. (more…)

Using Google Analytics with your Storbie Website

Having a website with Storbie provides you with lots of integration options, and one that we recommend to help with your strategy planning and marketing is Google Analytics.

The best way to gain insights regarding visitors to your website, Google Analytics is free to almost everyone! Known as a freemium web service, all of the main services are free to use, and are more than enough for small to medium businesses, so put your credit card away!

If you haven’t used Google Analytics before or aren’t sure where to start, this article will step you through the benefits, set up, and how to read the results, in order to better understand your visitors and help your business succeed online with Storbie. (more…)

Reasons for a pharmacy to not have a website and why that could be hurting your business

If you have concerns about the future of community pharmacies, you’ll be looking for solutions to ensure their longevity.

Storbie is the award-winning solution and number one website platform used by New Zealand pharmacies. We work closely with the Pharmacy Guild to best understand what pharmacists need, to find web solutions to meet your specific digital requirements.

In this article we take a look at the top 4 reasons to stay offline and why that could be at the detriment to your pharmacy.

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Add Arthrem® to your pharmacy website with the Storbie Pharmacy Supplier Network

Storbie is proud to announce that Arthrem®, one of New Zealand’s most popular joint support products, is now available in the Storbie Pharmacy Supplier Network.

Arthrem® is a top quality, plant based, supplement for joint maintenance – a product based on excellence as Promisia, the company behind Arthrem®, carefully manage the full process from farm to your pharmacy. The natural formula of Arthrem® may help people maintain healthy function, flexibility and mobility in stuff and worn joints long-term. Unlike many other dietary supplements. Arthrem® has been clinically studied. (more…)

Storbie Awards are back for Young Enterprise participants

Storbie is incredibly proud to be associated with the Young Enterprise Trust, and provides a free website and ecommerce platform for participating YES companies, in order to help students promote and sell their products online.

This year we are bringing back the Storbie Awards to encourage participants to get their website looking their best which in turn can help with sales.

All YES companies using the Storbie platform are automatically eligible for the awards, provided they are live by October 18, when judging begins. (more…)