Author: Kendall

Kendall first started out as a radio copywriter, and discovered that her way with words and love of social media (having joined back when MySpace was cool) created the perfect path to Marketing. Excited to engage with Storbie stores and marketplaces, Kendall manages newsletters, social media, and Storbie blogs.

The Top 4 Reasons Pharmacy Owners Choose Not to Have a Website

If you’re looking for ways to future-proof your pharmacy, you’ve come to the right place!

Storbie is the award-winning solution and number one website platform used by New Zealand community pharmacies and we are now excited to launch our solution to Australian community pharmacies. We work closely with key pharmacy industry organisations to best understand what pharmacists need, to find web solutions to meet your specific digital requirements.

In this article we address the top 4 reasons pharmacy owners are choosing to stay offline and why that could be at the detriment to your pharmacy.

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Add Arthrem® to your pharmacy website with the Storbie Pharmacy Supplier Network

Storbie is proud to announce that Arthrem®, one of New Zealand’s most popular joint support products, is now available in the Storbie Pharmacy Supplier Network.

Arthrem® is a top quality, plant based, supplement for joint maintenance – a product based on excellence as Promisia, the company behind Arthrem®, carefully manage the full process from farm to your pharmacy. The natural formula of Arthrem® may help people maintain healthy function, flexibility and mobility in stuff and worn joints long-term. Unlike many other dietary supplements. Arthrem® has been clinically studied. (more…)

Storbie Awards are back for Young Enterprise participants

Storbie is incredibly proud to be associated with the Young Enterprise Trust, and provides a free website and ecommerce platform for participating YES companies, in order to help students promote and sell their products online.

This year we are bringing back the Storbie Awards to encourage participants to get their website looking their best which in turn can help with sales.

All YES companies using the Storbie platform are automatically eligible for the awards, provided they are live by October 18, when judging begins. (more…)

What insights can New Zealand pharmacies gain from Australia’s CP2025

The Pharmacy Guild of Australia recently presented their major strategic planning project at their annual conference, Pharmacy Connect, to Australian pharmacies.

Called Community Pharmacy 2025, or CP2025, it outlines a recommended strategic vision and road map to achieve growth in community pharmacies and ensure their sustainability through to the year 2025 and beyond.

CP2025 is the outcome of large scale market research undertaken with pharmacy owners, staff, students, patients, and stakeholder engagement, and the results are just as relevant for New Zealand pharmacies as our neighbours across the ditch.

The Pharmacy Guild of Australia recommends nine pathways for growth in community pharmacy as part of CP2025. They include: (more…)

Storbie is hiring! Two sales positions are available now

Storbie is a fun and fast-paced technology start-up based in Wellington. The proven market demand and sales success of our software-as-a-service ecommerce product means we’re growing quickly and we need your help to launch Storbie in Australia. 

This is an exciting opportunity to join the dynamic Storbie Sales and Marketing team to help steer our business growth. You will work with a tight-knit and experienced team, and develop valuable sales skills to aid in your own future career or business success. 

We have two positions available:

  • Storbie Market Response Representative 
  • Storbie Inside Sales Representative

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How to sell more using Storbie Marketplaces

One of the unique features of Storbie is the ability to create and join marketplaces.

A marketplace is an online destination for multiple shops to be grouped together to increase discoverability, it’s part of being “Different Together“. Much like going to physical markets, Storbie’s online marketplaces allow shoppers to browse a range of products. However these markets are always open and allow search from anywhere via mobile, tablet, laptop or desktop computer.

The more visibility your website and products have, the more likely customers will see your products and buy from you.

No more waiting until the weekend, handling cash or moving stock in the rain!

In this article we will look at how to get the most out of joining a marketplace with a listing page, as well as with an existing Storbie website. (more…)

Benefits Of Showcasing Your Products On Your Website: 5 Reasons Why You Need To Display Your Products Online

Do you own a Swiss Army knife? Have you used every one of its tools? Probably not… yet.

Just because the tools are there, doesn’t mean that they are right for your needs right now. But of course, they may come in handy in the future.

It can be the same with your website. Storbie provides lots of features, including ecommerce. But if you feel that your business isn’t ready for that step yet, no worries. It’ll still be there when you are, and in the meantime there are lots of ways to benefit from its Swiss Army features, including having a catalogue website which showcases your products without online sales.

Let’s take a look at the top five benefits to having a Product Showcase website with Storbie. (more…)

New Social and Email Share Icons

At Storbie, we’re constantly tinkering away in the background and making improvements for both you and your customers.

One of our latest projects has been to create a new option for customers to share a link to your your web page or products to friends and family.

The new Share Icons replace AddThis and provide:

  • New designs to choose from
  • Multiple placement options for Share Icons
  • Faster loading
  • Better privacy
  • Share events created in Google Analytics

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What Type of Website Does My Pharmacy Need?

A social media account or an online listing is no longer enough, your pharmacy needs its own standalone website. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

Pharmacies are especially of interest to shoppers in Australasia, with an 18% growth in online search via Google in the first quarter of this year, compared to the previous year. But what type of website your pharmacy needs depends on what you want to get out of it. (more…)

What Type of Website Does My Business Need?

Your business needs a website. If you’re serious about what you do, a social media account or an online listing is no longer enough. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

But what type of website your business needs can depend on the kind of business you manage, whether you’re selling products or services, the level of engagement you want online, and what the purpose of your site is.

Ask yourself the following questions:

  • Where can my business currently be found online?
    • It may be a Facebook Page or Google Listing. That’s a start, but your own website is a step further in terms of professionalism. People often don’t trust a business if you’re only selling on Facebook, so you may be losing sales.
  • Who will my website be targeted at?
    • Think about your key demographics and the reasons they may find your website helpful.
  • What do I want customers to do on this website?
    • Do you want to inform them? Inspire them? Bring them in store? Have them shop online?
  • How much time do I have available?
    • A website doesn’t have to take up a lot of time, but content should be regularly refreshed. On Storbie, it only takes a couple of hours to get up and running.
  • What level is my business at?
    • How far has your business come so far? Where do you want it to go to next?

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