Author: Reuben

I spend my days telling stories and diving into data to help independent retailers flourish!

Making the most of Cyber Monday

Now that the weather is starting to heat up and Christmas is right around the corner it’s officially that time of year: the shopping season is upon us.  

While sales generally increase around this time of year, there are certain days that are particularly crucial for sales. If you’re selling online, then Cyber Monday is one that you should be paying attention to.  

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It’s not all about being liked

Social media can be a fickle beast. There seems to be a new so-called influencer on my feed every week with their particular hack that’s going to catapult my marketing to new, unfounded levels of success.  

They promise followers and engagement and likes flowing like a waterfall, if only you ‘follow these three simple steps.’ But then, when you try the tactics, strategies and principles they suggest, the results are never quite what was promised. Maybe an extra like here and there, maybe a few shares of your posts. But ultimately, likes of your Facebook page aren’t the same as dollars in the bank – so if it’s not getting people to buy things then what’s the point? 

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4 myths from the app vs. websites debate that you can forget about in 2020

When we think mobile, we often think of apps and with good reason – smartphone owners will collectively download around 205 billion apps this year alone. You may think that this means an app is the best way to get in front of your customers on mobile, but that’s not necessarily the case. There are a bunch of reasons that a mobile-friendly website may be a better option for you, especially if you’re planning on selling anything on your site.  

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