Author: Tim

Tim is a graphic designer with a variety of experience having worked in creative rolls for a number of Wellington communication agencies. He has featured a number of times in the New Zealand Best awards and his work has been recognised by international awards shows and publications. Whilst his eye for detail has occasionally driven his colleagues mad with such demands as “can you move that half a pixel to the left?” the unfaltering quest for perfection typically translates into beautiful and functional design.

High Resolution Graphics: What You Need To Know For Your Shop Images

The ABC’s of high-pixel-density screens

Apple introduced the first high density screen with the release of the iPhone 4, with four times the resolution of standard screens. They named this screen the Retina Display to reflect that the individual dots on the screen (pixels) are no longer discernible to the naked eye, resulting in much sharper and more natural looking graphics and text. These high density displays are now common across mobile devices and are starting to appear on laptop and desktop screens. However the majority of images on the internet do not contain enough data to be able to display all of this additional detail, resulting in images that look just as blocky or blurry as they do on standard screens. This is a pity because high density graphics are a wonderful thing, and that’s why Storbie now supports high density graphics. (more…)


Keeping It Real: 9 Actionable Ways To Maintain The Human Dimension In Your Online Shop

It’s common knowledge that emotion plays a big part in how people respond to most things in life so it’s no surprise that adding some human touches to your online business can really help sway customers, build loyalty and improve word of mouth. It’s also nice as a shop owner to feel like you are connecting more meaningfully with your market and it’s an opportunity for some relief from the more technical or operational requirements of running an online shop. Here are 9 simple and actionable things to consider to help keep your online shop real. (more…)

How To Build Trust and Create Appeal in an Online Shop: The About Us Page

Picture an evening of speed dating if you will. Some participants might have been dragged along by a friend for support and some might see it as simply a good way to have some fun without any serious objectives. However, anyone who is serious will find themselves on a mission, a mission to sell. An evening of speed dating offers the perfect forum to sell product ‘me’. It’s ultimately the start of a major transaction.

But ‘selling’ in the industry sense of the word sounds like a fast-track to turn-off when in actual fact clever selling is all about the subtleties of building likeability. It’s a delicate balance of being authentic and talking about yourself favourably whilst simultaneously taking immediate cues from your opposite about what ignites them so you can tailor your conversation and tone to better connect. It sounds cliché but the listening is as important as the talking.

You should think of ecommerce in the same way. (more…)

The Science of Product Imagery

Well considered product imagery is vital for adding immediate appeal to your online shop and to encourage sales by empowering shoppers. It doesn’t always have to be super flash, slick and professional, but presenting products clearly and consistently, and in a way that complements your brand, will help your site go a long way. (more…)

Making the Most of Your Shop Banner

The header area of your Smallfish shop is the best place to use beautiful graphics and typography to welcome your customers into your shop and introduce them to your brand. Your banner is a very important element in your website and will leave a lasting impression on your customers. (more…)


How to Write Better Product Descriptions For Your Customers and Search Engines

You don’t need an English degree to write a good product description and it’s more than worthwhile putting a little extra time into them.

Unlike a bricks and mortar store, online shoppers cannot tangibly hold or see the products available nor can they be persuaded by sales staff. A good product description talks to the customer and interests, even excites them, in your product. (more…)