We love a good news story here at Storbie, especially when it’s a bit of fun too. We chat to Tauranga pharmacy owner and self-proclaimed dad joke king, Simon Hodgson, about how he inadvertently sparked a flurry of demand for Bureta Pharmacy’s Man Flu Relief after a tongue-in-cheek Facebook post went viral.(more…)
Got five minutes to spare? Forget doing an ab workout on whatever the latest As Seen On TV recommendation is. Five minutes is all you need to make some quick updates to improve your Storbie site!
A little bit each day can have a positive impact on the performance of your site, including huge benefits for your SEO (search engine optimisation) and your customer’s experience. Way better results than your ab machine!
Your Storbie site should be thought of as part of the team. Not only can it be a retail outlet, but it’s like a staff member too.
Along with being a place for customers to shop online, your site essentially puts on its uniform and name badge to welcome visitors, provide suggestions, and answer a number of questions.
And as with your human staff members, your website needs a little support and guidance to really make it shine! Just five minutes of attention can make a huge difference.
Consider if you were to include your Storbie website in your staff meetings. You would check in on how it’s doing, discuss some products or services to promote, and catch them up on the latest business info.
In this article we break down how to make the most of your five minutes so that your web-team member works best for you. (more…)
Fear of the unknown can stop us doing a lot of things. When it comes to business unknowns, we worry there’s more to it than we can see, that we’ll get it wrong, that it’ll be too hard. So sometimes we think it’s better not to try.
Ecommerce can be that scary thing for some people. Talking about “commerce” on its own can sound intimidating enough, but add the technical element and it’s like an automatic shutdown happens in one’s confidence.
Here at Storbie, we are working to change that. We’ve created a platform that makes building your own website with ecommerce capabilities super easy. And in this article we’ll show you how the sales process works from the retailer’s point of view to help you become ecommerce-confident! (more…)
Hitting the Launch button to publish your Storbie website can be an exciting moment. Here it is – your website is live and viewable to the public!
But just as with a physical store, simply because the door is open and the welcome sign put out, doesn’t mean that people are going to wander past or come inside straight away.
There are a number of things you can do to promote your website, and we have a list of 22 Marketing Tips here for you to work through, but if you’re looking for some quick solutions, here’s how to get the word out there using the tools already at your disposal. (more…)
New Zealand is a pretty ka pai place. Consistently named one of the top countries to live in the world, there are many benefits, like the scenery, the culture, and the lifestyle, to name a few.
However, finding information about New Zealanders and how to market to them isn’t always easy. Especially when it comes to habits and spending (unless we’re talking sport). Most online information is for the US, UK or Australian markets.
Anecdotal evidence can be helpful to a degree, but sometimes you need the cold hard facts to help make informed business decisions.
At Storbie, we’ve sorted through the latest reports relating to Kiwi shopping habits to bring insights for how best to sell to the locals. (more…)
Having a website with Storbie provides you with lots of integration options, and one that we recommend to help with your strategy planning and marketing is Google Analytics.
The best way to gain insights regarding visitors to your website, Google Analytics is free to almost everyone! Known as a freemium web service, all of the main services are free to use, and are more than enough for small to medium businesses, so put your credit card away!
If you haven’t used Google Analytics before or aren’t sure where to start, this article will step you through the benefits, set up, and how to read the results, in order to better understand your visitors and help your business succeed online with Storbie. (more…)
If you’re looking for ways to future-proof your pharmacy, you’ve come to the right place!
Storbie is the award-winning solution and number one website platform used by New Zealand community pharmacies and we are now excited to launch our solution to Australian community pharmacies. We work closely with key pharmacy industry organisations to best understand what pharmacists need, to find web solutions to meet your specific digital requirements.
In this article we address the top 4 reasons pharmacy owners are choosing to stay offline and why that could be at the detriment to your pharmacy.
The Pharmacy Guild of Australia recently presented their major strategic planning project at their annual conference, Pharmacy Connect, to Australian pharmacies.
Called Community Pharmacy 2025, or CP2025, it outlines a recommended strategic vision and road map to achieve growth in community pharmacies and ensure their sustainability through to the year 2025 and beyond.
CP2025 is the outcome of large scale market research undertaken with pharmacy owners, staff, students, patients, and stakeholder engagement, and the results are just as relevant for New Zealand pharmacies as our neighbours across the ditch.
The Pharmacy Guild of Australia recommends nine pathways for growth in community pharmacy as part of CP2025. They include: (more…)
One of the unique features of Storbie is the ability to create and join marketplaces.
A marketplace is an online destination for multiple shops to be grouped together to increase discoverability, it’s part of being “Different Together“. Much like going to physical markets, Storbie’s online marketplaces allow shoppers to browse a range of products. However these markets are always open and allow search from anywhere via mobile, tablet, laptop or desktop computer.
The more visibility your website and products have, the more likely customers will see your products and buy from you.
No more waiting until the weekend, handling cash or moving stock in the rain!
In this article we will look at how to get the most out of joining a marketplace with a listing page, as well as with an existing Storbie website. (more…)
Do you own a Swiss Army knife? Have you used every one of its tools? Probably not… yet.
Just because the tools are there, doesn’t mean that they are right for your needs right now. But of course, they may come in handy in the future.
It can be the same with your website. Storbie provides lots of features, including ecommerce. But if you feel that your business isn’t ready for that step yet, no worries. It’ll still be there when you are, and in the meantime there are lots of ways to benefit from its Swiss Army features, including having a catalogue website which showcases your products without online sales.