So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.
The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.
We don’t mean to be fickle, but it’s a reality that the presentation of your online store has a big impact on whether visitors hang around to browse your products, whether they decide to buy, and whether they tell their friends about your website.
In other words, the look of your online store can have a direct effect on sales.
It also helps to refresh the look of your site from time to time so customers can see that you’re active online and your content is not outdated.
However, we know you don’t have hours to spend customising your website when you’ve got a business to run. No sweat! If you’re looking to freshen things up, here’s how you can spruce up your Storbie store in 6 simple steps by editing your page, navigation and button styles, fonts, and image sizes.
It shouldn’t take more than 2 minutes — we timed it! That’s a tiny investment of your time which should result in longer visits to your site and more sales. (more…)
What do you do when you search online for a product and land on a company’s website? Whether consciously or subconsciously, we all perform checks on the company before considering purchase. It makes sense that we want to make sure this company we haven’t dealt with before is trustworthy, before punching in our credit card details. A great product alone isn’t going to instantly make us part with our hard-earned cash. We need to know who we’re buying from, that they’re reputable, and be assured we’ll receive the product and appropriate service.
So what things help us as online shoppers to tick the boxes? There’s some really simple, but extremely valuable, information that all online businesses can include on their website to help potential customers overcome that first barrier to buying online from a business new to them.
Here’s a list of 12 must-haves for your online store to build trust, with examples from some of the most successful Storbie ecommerce stores. Cross these 12 things off the list and you’ll know you have a great basis for winning over new online shoppers. (more…)
Who Ate All The Pies is a gourmet pie manufacturer based in Dunedin, New Zealand. Owner Steven Turner and his team create specialty, high-end pies, by hand, which typically sell through supermarkets and delicatessens. Who Ate All The Pies was named the fastest growing manufacturer in the Otago and Lower South Island region in the 2015 Deloitte Fast50 Awards. (more…)
Social media marketing is often top of the list nowadays when it comes to strategies and tactics for brands to reach out to, connect and engage with an audience. Instagram, the mobile photo sharing app, is fast becoming a leading social media marketing tool. With 300 million monthly active users, there is huge opportunity for brands to connect with a well-defined group of fans and customers. Instagram is especially popular among younger people, with usage at 41% among those aged 16-24 and at 35% among 24-34s.
Whether you’re already using Instagram, thinking of getting started, or don’t even have a clue what Early Bird, Mayfair and Amaro are, here’s some inspiration from 6 brands using the platform to show a window into their world. (more…)
This edition of Small Talk is about Squid, an award-winning rainwear design company founded in London by Viviane Jaeger and Emma-Jayne Parkes. The duo started out selling at a Sunday market, secured a contract with TATE Museums and The Museum of Modern Art and are now selling in 19 countries worldwide. They have just launched their newest venture in New Zealand by selling online using the Smallfish platform.
We spoke to Viviane and Emma-Jayne about the milestones that have propelled the growth and success of Squid. Their story serves as a great example of how passion, a vision and careful research and development can drive your business to new heights. (more…)
At Smallfish, we love having a good old yarn (usually with a cup of tea in hand) about all the new and interesting online stores that start selling using our ecommerce platform. So we thought you might like to hear about them too. Introducing our new blog segment — Small Talk. This is the first in the series of not-to-be-missed conversation about Smallfish stores.
Unlike awkward hallway conversation which you try to avoid by pretending you’re on your cellphone, we think this Small Talk is worth hearing. So come have a natter, a chinwag, a chat — feel free to tell us about the wonderful existence of your own store, or one that you love. We’ll supply the tea, you bring the gingernuts. (more…)
Rachael Staples from Web Made Easy points out that these days, most people use their phonebooks to hold up their computer monitors! It’s a reality all businesses face – everything is increasingly going online, and consumers are all too happy about that. Rachael is an expert when it comes to ecommerce. She’s had a hand in everything from store set-up to ongoing maintenance, to training and advisory roles for small business owners selling online. We talked to her about the services she provides, and what she believes small businesses need to take on board in order to effectively sell online. (more…)