Ecommerce Inspiration

You need to be part of Cyber Monday, here’s how to get involved

With just over a month until Christmas, the serious shopping season is upon us.

And while promotions are starting earlier and earlier as retailers try to get the jump on their competition, there’s no doubt consumers still expect the big deals to be on offer for Black Friday through to Cyber Monday (Nov 24-27). And yes, that includes Kiwi consumers too.

Black Friday is infamously one of the craziest days in American retail, as people would literally stampede to find a bargain. But with the mix of injuries occurring in store, the international interest in the sales, and the growth in e-commerce, it was only a matter of time before the deals moved online.

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In New Zealand, it’s officially the silly season when “Creepy Santa” appears on Auckland’s Queen Street.

In 2005, Cyber Monday was introduced by online retailers wanting a piece of the action. It was the 12th biggest shopping day that year, and by 2012 had claimed the number one spot.

Now with global deals and the varying time zones that come along with that, it’s fast becoming Cyber Weekend; offers starting online around the world on Friday and running for four days. There’s even a “Small Business Saturday” during the weekend to encourage shoppers to focus on the little guys too!

So, why do you need to be involved? As the adage says, “you’ve got to be in to win”, and that absolutely applies here.

In 2016, Cyber Monday hit a new record in the US with $3.45 billion, the first time that online sales in a single day passed the $3 billion mark. In New Zealand, online spending increases year on year across the Cyber Weekend, last year with a bump of 35%, meaning there’s plenty of Kiwis keen to shop during this time, too.

So, we know consumers want to spend, but it’s up to you to take advantage of this. And Storbie’s done the homework on what you need to do to prepare.

Be different, be you
You don’t need to match what the big retailers are doing, after all that’s not why people come to you in the first place. You also don’t need to have lots of products at hugely reduced prices. Select a few main specials to feature, but also think about shipping deals and offers for click and collect (20% off your next purchase when you collect in store, anyone?) Read more on activating discounts here.

Know your target
You’re going to need to be more specific than “anyone and everyone” here, and the smaller the business, the more focus is required. Decide on two or three types of people that you want to attract and create a few deals for each of them. If it helps, picture your best customers (or even a friend) coming into your store, and the main items they’re likely to want to purchase.

Cyber MondayKnow your offer
Are you just doing a one day sale on Cyber Monday, or running promotions across the four days? Will deals swap out daily/hourly or will you have set deals for the full promotion time? Remember to keep it simple if this is your first time taking part.

Dare to Drop Prices
You don’t have to discount everything. It’s better to do one big deal really well, than lots of little deals half-baked. Consider one well-promoted loss-leader supported by smaller discounts across a variety of products. That main product may only need to be available for a limited time, too.

Tease the deals
Spread the word of your involvement and what type of specials will be on offer. Include the information in emails, social media posts, and on your website. Remember, once the deals are teased you will have to follow through to avoid disappointing shoppers. This is where you can really catch the attention of shoppers with offers like “1 only at 70% off!” or “Free Shipping All Weekend!”

Freshen up content
Have a look through your website and shop to ensure all content is up-to-date and welcoming. It’s also a good idea to look at stock levels, as there’s nothing worse for shoppers than going to a site to find only three out of 20+ items are available to purchase. You also want to make it clear for shoppers when they visit your site that there’s a sale on, so consider how images can help you do this clearly.

It’s not just about the sales
Okay, it’s a lot about the sales, but this is also your chance to engage new clients, so make sure you give shoppers a reason to come back once the promotion is over. This may be an offer for free shipping next time they purchase, or asking them to sign up to your mailing list.

Need help setting up these promotions? Read about capturing email addresses for your mailing list here. . And for creating discounts and vouchers, read our support article here.
Or simply contact our friendly support team for help at support@storbie.com

Cyber Monday is 27 November this year, with the weekend of sales beginning Black Friday 24 November. 

Love Lis NZ: Turning a passion for painting into a thriving online business

Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!

We spoke to Lisa Robertson from Love Lis NZ, an online store selling fine art prints. Lisa shares some valuable insights for new business owners, read on to find out:

  • How to successfully manage your days working from home and achieve your ideal work/life balance
  • The importance of building up a customer database for email marketing
  • How you can make Facebook marketing work for you
  • The importance of planning, research and epic customer service
  • Lisa’s advice for you if you’re thinking about turning your passion into a career

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Ecommerce marketing guide for your online store

Marketing Ideas To Promote Your New Online Store

So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.

The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.

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Your 2 Minute Workout – Shape Up Your Online Store With These 6 Easy Moves

We don’t mean to be fickle, but it’s a reality that the presentation of your online store has a big impact on whether visitors hang around to browse your products, whether they decide to buy, and whether they tell their friends about your website.

In other words, the look of your online store can have a direct effect on sales.

It also helps to refresh the look of your site from time to time so customers can see that you’re active online and your content is not outdated.

However, we know you don’t have hours to spend customising your website when you’ve got a business to run. No sweat! If you’re looking to freshen things up, here’s how you can spruce up your Storbie store in 6 simple steps by editing your page, navigation and button styles, fonts, and image sizes. 

It shouldn’t take more than 2 minutes — we timed it! That’s a tiny investment of your time which should result in longer visits to your site and more sales. (more…)

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12 Website Must-Haves To Win Over New Customers

This Storbie article originally appeared on The Register

What do you do when you search online for a product and land on a company’s website? Whether consciously or subconsciously, we all perform checks on the company before considering purchase. It makes sense that we want to make sure this company we haven’t dealt with before is trustworthy, before punching in our credit card details. A great product alone isn’t going to instantly make us part with our hard-earned cash. We need to know who we’re buying from, that they’re reputable, and be assured we’ll receive the product and appropriate service.

So what things help us as online shoppers to tick the boxes? There’s some really simple, but extremely valuable, information that all online businesses can include on their website to help potential customers overcome that first barrier to buying online from a business new to them.

Here’s a list of 12 must-haves for your online store to build trust, with examples from some of the most successful Storbie ecommerce stores. Cross these 12 things off the list and you’ll know you have a great basis for winning over new online shoppers. (more…)

Selling Frozen Pies Online. No Porkies.

Who Ate All The Pies is a gourmet pie manufacturer based in Dunedin, New Zealand. Owner Steven Turner and his team create specialty, high-end pies, by hand, which typically sell through supermarkets and delicatessens. Who Ate All The Pies was named the fastest growing manufacturer in the Otago and Lower South Island region in the 2015 Deloitte Fast50 Awards. (more…)

6 Inspiring Examples of Brands on Instagram

Social media marketing is often top of the list when it comes to strategies and tactics for brands to reach out to, connect and engage with an audience. Instagram, the mobile photo sharing app, is fast becoming a leading social media marketing tool. With 600 million monthly active users, there is huge opportunity for brands to connect with a well-defined group of fans and customers. Instagram is especially popular among younger people, with a reported 90% of users under the age of 35.

Whether you’re already using Instagram, thinking of getting started, or don’t even have a clue what Early Bird, Mayfair and Amaro are, here’s some inspiration from 6 brands using the platform to show a window into their world. (more…)

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Small Talk: From Local Market To Global Business — Why London-based Squid Are Singin’ In The Rain

This edition of Small Talk is about Squid, an award-winning rainwear design company founded in London by Viviane Jaeger and Emma-Jayne Parkes. The duo started out selling at a Sunday market, secured a contract with TATE Museums and The Museum of Modern Art and are now selling in 19 countries worldwide. They have just launched their newest venture in New Zealand by selling online using the Smallfish platform.

We spoke to Viviane and Emma-Jayne about the milestones that have propelled the growth and success of Squid. Their story serves as a great example of how passion, a vision and careful research and development can drive your business to new heights. (more…)

Small Talk: Hear about an online store that was created, built and launched in a day?

At Smallfish, we love having a good old yarn (usually with a cup of tea in hand) about all the new and interesting online stores that start selling using our ecommerce platform. So we thought you might like to hear about them too. Introducing our new blog segment — Small Talk. This is the first in the series of not-to-be-missed conversation about Smallfish stores.

Unlike awkward hallway conversation which you try to avoid by pretending you’re on your cellphone, we think this Small Talk is worth hearing. So come have a natter, a chinwag, a chat — feel free to tell us about the wonderful existence of your own store, or one that you love. We’ll supply the tea, you bring the gingernuts. (more…)

If we asked you to go find your phonebook, where would you look?

Rachael Staples from Web Made Easy points out that these days, most people use their phonebooks to hold up their computer monitors! It’s a reality all businesses face – everything is increasingly going online, and consumers are all too happy about that. Rachael is an expert when it comes to ecommerce. She’s had a hand in everything from store set-up to ongoing maintenance, to training and advisory roles for small business owners selling online. We talked to her about the services she provides, and what she believes small businesses need to take on board in order to effectively sell online. (more…)