Marketing Your Online Store

Benefits of a Catalogue Website: 5 Reasons to Showcase Your Products Online

Do you own a Swiss Army knife? Have you used every one of its tools? Probably not… yet.

Just because the tools are there, doesn’t mean that they are right for your needs right now. But of course, they may come in handy in the future.

It can be the same with your website. Storbie provides lots of features, including ecommerce. But if you feel that your business isn’t ready for that step yet, no worries. It’ll still be there when you are, and in the meantime there are lots of ways to benefit from its Swiss Army features, including having a catalogue website which showcases your products without online sales.

Let’s take a look at the top five benefits to having a catalogue website with Storbie. (more…)

New Social and Email Share Icons

At Storbie, we’re constantly tinkering away in the background and making improvements for both you and your customers.

One of our latest projects has been to create a new option for customers to share a link to your your web page or products to friends and family.

The new Share Icons replace AddThis and provide:

  • New designs to choose from
  • Multiple placement options for Share Icons
  • Faster loading
  • Better privacy
  • Share events created in Google Analytics

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SEO Guide – Step 8: Settings

To be visible on web searches, your website needs to have strong SEO.

By following through the previous steps in our guide, your Storbie shop will be optimised and looking great for your customers.

In the final chapter, we take you through the extra settings that Storbie has available. (more…)

How to set up a free Storbie Shop with the Young Enterprise Scheme NZ

Storbie has been a proud supporter and sponsor of the Young Enterprise Scheme in New Zealand, also known as YES, since 2015.

Young Enterprise works with secondary school students and teachers across New Zealand, mentoring them through the process of launching a new business. Participants gain business management experience and a better understanding of entrepreneurship.

For students taking part in Young Enterprise, Storbie offers a free ecommerce website to help market and sell products online, enabling friends, family, and the general public to discover and buy directly from students. Everyone is encouraged to join the YES Market, an online marketplace that showcases products and business from participants.

The YES Market provides increased exposure and is actively promoted by the Young Enterprise Trust.

For YES students setting up an online store with Storbie, here are 9 steps to help you out: (more…)

SEO Guide – Step 7: Accessibility of your ecommerce website

Search engine optimisation affects the online visibility of your business and products through organic results. The higher your rank, the more likelihood of being seen by your target audience.

Accessibility in the online world can mean a few different things. It can relate to the accessibility of the device a website is being viewed on, as well as the accessibility for the people using it. 

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SEO Guide – Step 6: Headings

Your website appearing in a Google search is dependent on strong SEO. And the steps to create SEO will not only assist in your online visibility, but also add to the experience for consumers that are using your website.

Part six of an eight part series on Search Engine Optimisation for your website looks at Headings.

The good news is that if you’re already using the Storbie platform, a lot of the hard work here is done.
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SEO Guide – Step 5: Social Media

Search Engine Optimisation, or SEO, is the most effective way of organically bringing people to your Storbie website.

In the first four steps of our eight part series, we have looked at keywords, product images, your page name and URL. In our fifth step we take a more external view with the role of social media.

Having a social media presence adds to your company’s credibility, and the more active social accounts that link to your website, the more credible search engines view it.

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What’s New in Storbie: Increased SEO through HTTPS across all pages

2018 is fast becoming the year for online privacy. It’s not just about hiding Facebook posts from family members, but also for data privacy and secure internet browsing.

Storbie has always employed technologies called SSL and HTTPS to encrypt and protect your checkout, login information, and shop management.

In an effort to encourage a more secure internet, Google has started applying a small search boost to all encrypted pages, including those that don’t capture sensitive user information. (more…)

SEO Guide – Step 4: Page Name and URL

An integral part of setting up a website is ensuring it is search engine optimised. In this eight part series, we take you through some of the simple steps you can take to increase visibility, and therefore discoverability of your Storbie website.

We’re updating the Very Well site as an example to help best explain the process. Previously we looked at keywords and how to thread them throughout your website and into your product descriptions, and continued with product images.

Next we take you through page name and URL settings to increase your website’s SEO.

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SEO Guide – Step 3: Optimising Product Images for Search

In part three of an eight part series, we’ll take you through optimising product images on your Storbie website for SEO. By using SEO, or Search Engine Optimisation, your website and products are more likely to be visible by online search engines, and therefore to be found by consumers.

We’re updating the Very Well website in these steps to help best explain the process. Last time, we looked at keywords and how to thread them throughout your website and into your product descriptions.

(more…)