Marketing Your Online Store

Introducing the Omnishopper, your new favourite consumer

Online and offline shopping is merging as more “omnishoppers” appear in the marketplace. These consumers browse online and shop offline, and vice versa.

It’s now not enough just to have an online presence, but a catalogue of products is also expected so shoppers can browse on their own time.

About the Omnishopper

Omnishoppers will often browse in store while on their phone, so as to compare prices, read online reviews, scan barcodes, take photos of products, and discuss them with family or friends before purchasing. They are the ultimate researchers. (more…)

Notable Marketing Dates in 2018 (including downloadable calendar)

When planning your sales and promotions for the year, there are some regular key dates to keep in mind, such as seasonal changes, public holidays, and school terms.

It also pays to think outside the box and look at some alternate dates that could complement your business, brand or products.

For example, if you sell books or items with quotes, why not focus on prose for World Poetry Day on March 21?

Share a photo of your staff dressed up for Pink Shirt Day on May 18 to show you take a stand against bullying.

Add some Te Reo to your products during Maori Language Week from 10-16 o Mahuru (September).

We’ve created this handy calendar with a mix of notable dates and special events to keep track of. (more…)

You need to be part of Cyber Monday, here’s how to get involved

With just over a month until Christmas, the serious shopping season is upon us.

And while promotions are starting earlier and earlier as retailers try to get the jump on their competition, there’s no doubt consumers still expect the big deals to be on offer for Black Friday through to Cyber Monday (Nov 24-27). And yes, that includes Kiwi consumers too. (more…)

What’s New In Storbie: Social Media Icons For Your Menu Bar

Your social media pages are important channels for interacting with existing and potential customers. No doubt you’re always looking for ways to grow your social audience and increase engagement through these channels.

Now you can make sure your social media channels are front and centre on your website with the new social icons for your website menu bar. When you add this feature to your online store, your social icons will appear in the menu bar on both desktop and mobile, and they will link to your social media pages so your visitors can become valuable fans!

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Getting Started With the Storbie Ecommerce Website Builder: 5 Top Tips for Planning, Designing and Building Your Own Website

With the Storbie website builder, it is extremely easy to build your own ecommerce website and start selling online. However, as with any project, it’s useful to have some guidelines and a plan to follow to help you get there. Here are our 5 top tips for getting started with our ecommerce website builder. We also suggest you read the Storbie Quick Set up Guide for step-by-step instructions to follow when creating your online store.

Tip #1: Have a clear plan for what you are going to sell online

Before even creating your online store, it’s essential that you are clear in what you are going to sell online and what makes your products or services unique. This forms the basis of your value proposition. Whether you already have a great product idea, or you’re an entrepreneur looking for a golden opportunity, you may find it useful to answer the following questions:

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Optimising for local search: How to make sure your Google Business listing is up to date

Local SEO (search engine optimisation) is an important strategy for all businesses, especially small to medium sized businesses which somewhat rely on their locality to serve customers (think your local pharmacy, local Italian restaurant, or local mechanic).

One of the first tactics we always suggest to business owners wanting to improve their local search ranking is to take advantage of the free Google Business tool. In this article we look at why local search is important and how you can turn the thousands of local searches performed every day into paying customers.

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Tips For Responding to Positive and Negative Online Reviews

Positive customer reviews provide a healthy competitive advantage for your business. That’s why we included testimonials in our list of 12 ecommerce website must-haves to win over new customers.

When a customer takes the time to write a review about your business – whether good or bad – it is important that you respond. In this article we provide tips for collecting positive reviews, how to respond to reviews and, in the case of a negative review, how to turn an unhappy customer into a happy one. (more…)

10 Ways For Pharmacies To Connect With Their Local Community Via Social Media

This Storbie article appeared in the June issue of Contact – the magazine for members of the Pharmacy Guild of NZ.

Pharmacies are an extremely important part of any community. A successful pharmacy represents successful relationships and a strong level of trust with members of the community. Social media allows you to amplify these relationships and connect with more members of your community. These 10 simple social media content ideas for pharmacies will help you achieve this.

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10 Simple Content Ideas To Keep Your Pharmacy Website Updated

Keeping your pharmacy website updated with fresh content is a key factor in getting the most value out of your website. In this article we explain:

  • Why having an up-to-date website is so important
  • How to easily edit your website yourself to stand out from the crowd, with inspiration from other sites
  • 10 website content ideas, why each is valuable and how to implement them!

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key dates and ideas for your ecommerce marketing calendar

21 NZ Holidays, Dates and Events to Boost Your E-commerce Store Marketing

Looking for marketing ideas to boost engagement and sales via your ecommerce store? As a small business owner, you’re no doubt always keen to take advantage of new trends and test out new ideas.

However, sometimes it’s worth looking to tried and true marketing tactics and proven consumer behaviour so you can spend less time racking your brain for viral ideas, and more time putting marketing into action to achieve results. (more…)