Marketing Your Online Store

You need to be part of Cyber Monday, here’s how to get involved

With just over a month until Christmas, the serious shopping season is upon us.

And while promotions are starting earlier and earlier as retailers try to get the jump on their competition, there’s no doubt consumers still expect the big deals to be on offer for Black Friday through to Cyber Monday (Nov 24-27). And yes, that includes Kiwi consumers too.

Black Friday is infamously one of the craziest days in American retail, as people would literally stampede to find a bargain. But with the mix of injuries occurring in store, the international interest in the sales, and the growth in e-commerce, it was only a matter of time before the deals moved online.

creepy-santa-e1510622954350.jpg

In New Zealand, it’s officially the silly season when “Creepy Santa” appears on Auckland’s Queen Street.

In 2005, Cyber Monday was introduced by online retailers wanting a piece of the action. It was the 12th biggest shopping day that year, and by 2012 had claimed the number one spot.

Now with global deals and the varying time zones that come along with that, it’s fast becoming Cyber Weekend; offers starting online around the world on Friday and running for four days. There’s even a “Small Business Saturday” during the weekend to encourage shoppers to focus on the little guys too!

So, why do you need to be involved? As the adage says, “you’ve got to be in to win”, and that absolutely applies here.

In 2016, Cyber Monday hit a new record in the US with $3.45 billion, the first time that online sales in a single day passed the $3 billion mark. In New Zealand, online spending increases year on year across the Cyber Weekend, last year with a bump of 35%, meaning there’s plenty of Kiwis keen to shop during this time, too.

So, we know consumers want to spend, but it’s up to you to take advantage of this. And Storbie’s done the homework on what you need to do to prepare.

Be different, be you
You don’t need to match what the big retailers are doing, after all that’s not why people come to you in the first place. You also don’t need to have lots of products at hugely reduced prices. Select a few main specials to feature, but also think about shipping deals and offers for click and collect (20% off your next purchase when you collect in store, anyone?) Read more on activating discounts here.

Know your target
You’re going to need to be more specific than “anyone and everyone” here, and the smaller the business, the more focus is required. Decide on two or three types of people that you want to attract and create a few deals for each of them. If it helps, picture your best customers (or even a friend) coming into your store, and the main items they’re likely to want to purchase.

Cyber MondayKnow your offer
Are you just doing a one day sale on Cyber Monday, or running promotions across the four days? Will deals swap out daily/hourly or will you have set deals for the full promotion time? Remember to keep it simple if this is your first time taking part.

Dare to Drop Prices
You don’t have to discount everything. It’s better to do one big deal really well, than lots of little deals half-baked. Consider one well-promoted loss-leader supported by smaller discounts across a variety of products. That main product may only need to be available for a limited time, too.

Tease the deals
Spread the word of your involvement and what type of specials will be on offer. Include the information in emails, social media posts, and on your website. Remember, once the deals are teased you will have to follow through to avoid disappointing shoppers. This is where you can really catch the attention of shoppers with offers like “1 only at 70% off!” or “Free Shipping All Weekend!”

Freshen up content
Have a look through your website and shop to ensure all content is up-to-date and welcoming. It’s also a good idea to look at stock levels, as there’s nothing worse for shoppers than going to a site to find only three out of 20+ items are available to purchase. You also want to make it clear for shoppers when they visit your site that there’s a sale on, so consider how images can help you do this clearly.

It’s not just about the sales
Okay, it’s a lot about the sales, but this is also your chance to engage new clients, so make sure you give shoppers a reason to come back once the promotion is over. This may be an offer for free shipping next time they purchase, or asking them to sign up to your mailing list.

Need help setting up these promotions? Read about capturing email addresses for your mailing list here. . And for creating discounts and vouchers, read our support article here.
Or simply contact our friendly support team for help at support@storbie.com

Cyber Monday is 27 November this year, with the weekend of sales beginning Black Friday 24 November. 

What’s New In Storbie: Social Media Icons For Your Menu Bar

Your social media pages are important channels for interacting with existing and potential customers. No doubt you’re always looking for ways to grow your social audience and increase engagement through these channels.

Now you can make sure your social media channels are front and centre on your website with the new social icons for your website menu bar. When you add this feature to your online store, your social icons will appear in the menu bar on both desktop and mobile, and they will link to your social media pages so your visitors can become valuable fans!

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Getting Started With the Storbie Ecommerce Website Builder: 5 Top Tips for Planning, Designing and Building Your Own Website

With the Storbie website builder, it is extremely easy to build your own ecommerce website and start selling online. However, as with any project, it’s useful to have some guidelines and a plan to follow to help you get there. Here are our 5 top tips for getting started with our ecommerce website builder. We also suggest you read the Storbie Quick Set up Guide for step-by-step instructions to follow when creating your online store.

Tip #1: Have a clear plan for what you are going to sell online

Before even creating your online store, it’s essential that you are clear in what you are going to sell online and what makes your products or services unique. This forms the basis of your value proposition. Whether you already have a great product idea, or you’re an entrepreneur looking for a golden opportunity, you may find it useful to answer the following questions:

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Optimising for local search: How to make sure your Google Business listing is up to date

Local SEO (search engine optimisation) is an important strategy for all businesses, especially small to medium sized businesses which somewhat rely on their locality to serve customers (think your local pharmacy, local Italian restaurant, or local mechanic).

One of the first tactics we always suggest to business owners wanting to improve their local search ranking is to take advantage of the free Google Business tool. In this article we look at why local search is important and how you can turn the thousands of local searches performed every day into paying customers.

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Tips For Responding to Positive and Negative Online Reviews

Positive customer reviews provide a healthy competitive advantage for your business. That’s why we included testimonials in our list of 12 ecommerce website must-haves to win over new customers.

When a customer takes the time to write a review about your business – whether good or bad – it is important that you respond. In this article we provide tips for collecting positive reviews, how to respond to reviews and, in the case of a negative review, how to turn an unhappy customer into a happy one. (more…)

10 Ways For Pharmacies To Connect With Their Local Community Via Social Media

This Storbie article appeared in the June issue of Contact – the magazine for members of the Pharmacy Guild of NZ.

Pharmacies are an extremely important part of any community. A successful pharmacy represents successful relationships and a strong level of trust with members of the community. Social media allows you to amplify these relationships and connect with more members of your community. These 10 simple social media content ideas for pharmacies will help you achieve this.

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10 Simple Content Ideas To Keep Your Pharmacy Website Updated

Keeping your pharmacy website updated with fresh content is a key factor in getting the most value out of your website. In this article we explain:

  • Why having an up-to-date website is so important
  • How to easily edit your website yourself to stand out from the crowd, with inspiration from other sites
  • 10 website content ideas, why each is valuable and how to implement them!

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key dates and ideas for your ecommerce marketing calendar

21 NZ Holidays, Dates and Events to Boost Your E-commerce Store Marketing

Looking for marketing ideas to boost engagement and sales via your ecommerce store? As a small business owner, you’re no doubt always keen to take advantage of new trends and test out new ideas.

However, sometimes it’s worth looking to tried and true marketing tactics and proven consumer behaviour so you can spend less time racking your brain for viral ideas, and more time putting marketing into action to achieve results. (more…)

Ecommerce marketing guide for your online store

Marketing Ideas To Promote Your New Online Store

So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.

The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.

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6 Inspiring Examples of Brands on Instagram

Social media marketing is often top of the list when it comes to strategies and tactics for brands to reach out to, connect and engage with an audience. Instagram, the mobile photo sharing app, is fast becoming a leading social media marketing tool. With 600 million monthly active users, there is huge opportunity for brands to connect with a well-defined group of fans and customers. Instagram is especially popular among younger people, with a reported 90% of users under the age of 35.

Whether you’re already using Instagram, thinking of getting started, or don’t even have a clue what Early Bird, Mayfair and Amaro are, here’s some inspiration from 6 brands using the platform to show a window into their world. (more…)