Pharmacy

Reasons for a pharmacy to not have a website and why that could be hurting your business

If you have concerns about the future of community pharmacies, you’ll be looking for solutions to ensure their longevity.

The Pharmacy Guild of Australia recommends nine pathways for growth in community pharmacy as part of CP2025. They include:

  • Digital enablement
  • Health services
  • Community health hub
  • Business operations
  • Automation
  • In-home care
  • Leverage brand
  • Coordination, accreditation and partnerships
  • New products

The first four are considered priorities and the first three being the most “attractive” for both pharmacies and consumers.

Storbie is the award-winning solution and number one website platform used by New Zealand pharmacies. We work closely with the Pharmacy Guild to best understand what pharmacists need, to find web solutions to meet your specific digital requirements.

CP2025 is essentially a prescription for the health-betterment of community pharmacies.

In this article we take a look at the top 4 reasons to stay offline and why that could be at the detriment to your pharmacy.

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What insights can New Zealand pharmacies gain from Australia’s CP2025

The Pharmacy Guild of Australia recently presented their major strategic planning project at their annual conference, Pharmacy Connect, to Australian pharmacies.

Called Community Pharmacy 2025, or CP2025, it outlines a recommended strategic vision and road map to achieve growth in community pharmacies and ensure their sustainability through to the year 2025 and beyond.

CP2025 is the outcome of large scale market research undertaken with pharmacy owners, staff, students, patients, and stakeholder engagement, and the results are just as relevant for New Zealand pharmacies as our neighbours across the ditch.

The Pharmacy Guild of Australia recommends nine pathways for growth in community pharmacy as part of CP2025. They include: (more…)

Benefits of a Product Range Website: 5 Reasons to Showcase Your Products Online

Do you own a Swiss Army knife? Have you used every one of its tools? Probably not… yet.

Just because the tools are there, doesn’t mean that they are right for your needs right now. But of course, they may come in handy in the future.

It can be the same with your website. Storbie provides lots of features, including ecommerce. But if you feel that your business isn’t ready for that step yet, no worries. It’ll still be there when you are, and in the meantime there are lots of ways to benefit from its Swiss Army features, including having a catalogue website which showcases your products without online sales.

Let’s take a look at the top five benefits to having a Product Range website with Storbie. (more…)

What Type of Website Does My Pharmacy Need?

A social media account or an online listing is no longer enough, your pharmacy needs its own standalone website. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

Pharmacies are especially of interest to shoppers in New Zealand, with an 18% growth in online search via Google in the first quarter of this year, compared to the previous year. But what type of website your pharmacy needs depends on what you want to get out of it. (more…)

Making ecommerce accessible for everyone

Accessibility is a hot topic. From Alison Mau’s opinion piece pointing out the ridiculousness of pedal bins in disabled toilets to the push back for plastic straws to be kept available in restaurants for those with disabilities, it is an issue more people are becoming aware of every day.

And with New Zealand’s ageing population, accessibility will continue to be an important feature both online and off. According to analytics collected by Google, more than 250,000 Storbie users are over the age of 55, with almost 95,000 of those 65+.

Being actively inclusive benefits everyone. But for the 24% of New Zealanders who identify as having a disability, it can make a world of difference.

Online should be accessible to all. Allowing shoppers to browse your Storbie website in their own time, on whatever device and from wherever they are, along with having items delivered to their home, are just some of the advantages.

Accessibility is especially important if your business provides products for the elderly and disabled, and should be a major consideration in the set up of your website.

Let’s take a look at some of the steps you can make to ensure your Storbie website is accessible for everyone. (more…)

House of Camille Now Available in Storbie Supplier Network

House of Camille is the latest company to join the Storbie Supplier Network for Pharmacies.

One of the leading suppliers to the beauty industry for over 34 years, House of Camille has award-winning Skindinavia makeup and Brush on Block sun-care products available to sync directly with your Storbie pharmacy website.

House of Camille products will automatically update with the latest changes, images and compliant descriptions. Price and stock levels can also synchronise with pharmacy POS systems.

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Connect with the Storbie Pharmacy Supplier Network

Storbie is the website and e-commerce platform recommended for pharmacies by the Pharmacy Guild of New Zealand.

We know through our work with the Guild, and the hundreds of pharmacy owners we deal with throughout New Zealand, that one of the biggest challenges pharmacy owners face in managing a website is time.

That’s why we’ve created the Storbie Pharmacy Supplier Network, which allows pharmacies to load products to their Storbie website faster than ever with compliant descriptions and quality images direct from suppliers. (more…)

Create a Positive Experience with Shipping

Shipping.

It almost sounds like a bad word. But it doesn’t have to be.

Unless you expect every customer to collect their purchases directly from you, shipping is just part of the process for online shopping.

And it doesn’t have to be a negative experience. The key is communication. Let your customers know what to expect before they get to the check out.
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Global Consumer Goods Company Reckitt Benckiser joins Storbie Supplier Network

Storbie is pleased to announce our partnership with Reckitt Benckiser (RB) for the Supplier Network for Pharmacies.

The global force in health, hygiene and home, RB has numerous trusted brands including Nurofen, Scholl, Strepsils, Durex, and Gaviscon. All will be available to sync directly with pharmacies on our Pharmacy Pro Plan from April 2018. (more…)

22 Marketing Tips to Promote Your Online Shop

Your website is live, your products are loaded, and you’re ready for shoppers!

So, where are they?

With a physical shop, you’ll receive some foot traffic just by having a presence and an open sign. The online equivalent of this is your SEO, but that’s naturally going to take some time to get going, and just as with a physical shop, it’s not enough on its own.

You’ll need a plan to firstly tell your target audience where to find you. Next, you have to convince them to buy. And finally, you need to keep them coming back.

The best marketing plans incorporate both online and offline strategies to draw shoppers in. Here are 22 starting points to promote your shop and retain your shoppers. (more…)