Pharmacy

Ways to Promote Your Storbie Site Using Tools You Already Have

Hitting the Launch button to publish your Storbie website can be an exciting moment. Here it is – your website is live and viewable to the public!

But just as with a physical store, simply because the door is open and the welcome sign put out, doesn’t mean that people are going to wander past or come inside straight away.

There are a number of things you can do to promote your website, and we have a list of 22 Marketing Tips here for you to work through, but if you’re looking for some quick solutions, here’s how to get the word out there using the tools already at your disposal. (more…)

Here for summer: Hydro Surf brings Aloe Up to Storbie

Storbie is proud to announce that Dunedin company Hydro Surf has joined the Storbie Supplier Network, providing swim and sun care products in New Zealand.

With the weather heating up, now is the perfect time for pharmacies on our Pharmacy Pro Plan to connect with Hydro Surf and stock their products on your Storbie pharmacy website. Products will appear on your site with compliant descriptions and images, and will automatically update as required by the supplier. (more…)

Phoenix MedCare Joins Storbie Pharmacy Supplier Network

Phoenix MedCare is the latest New Zealand supplier to join the Storbie Pharmacy Supplier Network.

Well-known for their family planning range, including the SwimCount Sperm Quality Test and EasyCheck Ovulation Kit, Phoenix MedCare has a core focus in medical devices, diagnostic testing and premium OTC pharmacy-only lines. (more…)

Reasons for a pharmacy to not have a website and why that could be hurting your business

If you have concerns about the future of community pharmacies, you’ll be looking for solutions to ensure their longevity.

Storbie is the award-winning solution and number one website platform used by New Zealand pharmacies. We work closely with the Pharmacy Guild to best understand what pharmacists need, to find web solutions to meet your specific digital requirements.

In this article we take a look at the top 4 reasons to stay offline and why that could be at the detriment to your pharmacy.

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Add Arthrem® to your pharmacy website with the Storbie Pharmacy Supplier Network

Storbie is proud to announce that Arthrem®, one of New Zealand’s most popular joint support products, is now available in the Storbie Pharmacy Supplier Network.

Arthrem® is a top quality, plant based, supplement for joint maintenance – a product based on excellence as Promisia, the company behind Arthrem®, carefully manage the full process from farm to your pharmacy. The natural formula of Arthrem® may help people maintain healthy function, flexibility and mobility in stuff and worn joints long-term. Unlike many other dietary supplements. Arthrem® has been clinically studied. (more…)

What insights can New Zealand pharmacies gain from Australia’s CP2025

The Pharmacy Guild of Australia recently presented their major strategic planning project at their annual conference, Pharmacy Connect, to Australian pharmacies.

Called Community Pharmacy 2025, or CP2025, it outlines a recommended strategic vision and road map to achieve growth in community pharmacies and ensure their sustainability through to the year 2025 and beyond.

CP2025 is the outcome of large scale market research undertaken with pharmacy owners, staff, students, patients, and stakeholder engagement, and the results are just as relevant for New Zealand pharmacies as our neighbours across the ditch.

The Pharmacy Guild of Australia recommends nine pathways for growth in community pharmacy as part of CP2025. They include: (more…)

Benefits of a Product Range Website: 5 Reasons to Showcase Your Products Online

Do you own a Swiss Army knife? Have you used every one of its tools? Probably not… yet.

Just because the tools are there, doesn’t mean that they are right for your needs right now. But of course, they may come in handy in the future.

It can be the same with your website. Storbie provides lots of features, including ecommerce. But if you feel that your business isn’t ready for that step yet, no worries. It’ll still be there when you are, and in the meantime there are lots of ways to benefit from its Swiss Army features, including having a catalogue website which showcases your products without online sales.

Let’s take a look at the top five benefits to having a Product Range website with Storbie. (more…)

What Type of Website Does My Pharmacy Need?

A social media account or an online listing is no longer enough, your pharmacy needs its own standalone website. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

Pharmacies are especially of interest to shoppers in New Zealand, with an 18% growth in online search via Google in the first quarter of this year, compared to the previous year. But what type of website your pharmacy needs depends on what you want to get out of it. (more…)

Making ecommerce accessible for everyone

Accessibility is a hot topic. From Alison Mau’s opinion piece pointing out the ridiculousness of pedal bins in disabled toilets to the push back for plastic straws to be kept available in restaurants for those with disabilities, it is an issue more people are becoming aware of every day.

And with New Zealand’s ageing population, accessibility will continue to be an important feature both online and off. According to analytics collected by Google, more than 250,000 Storbie users are over the age of 55, with almost 95,000 of those 65+.

Being actively inclusive benefits everyone. But for the 24% of New Zealanders who identify as having a disability, it can make a world of difference.

Online should be accessible to all. Allowing shoppers to browse your Storbie website in their own time, on whatever device and from wherever they are, along with having items delivered to their home, are just some of the advantages.

Accessibility is especially important if your business provides products for the elderly and disabled, and should be a major consideration in the set up of your website.

Let’s take a look at some of the steps you can make to ensure your Storbie website is accessible for everyone. (more…)

House of Camille Now Available in Storbie Supplier Network

House of Camille is the latest company to join the Storbie Supplier Network for Pharmacies.

One of the leading suppliers to the beauty industry for over 34 years, House of Camille has award-winning Skindinavia makeup and Brush on Block sun-care products available to sync directly with your Storbie pharmacy website.

House of Camille products will automatically update with the latest changes, images and compliant descriptions. Price and stock levels can also synchronise with pharmacy POS systems.

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