Pharmacy

How to Compete with Big Discounters Online and Win

Meeting the needs of modern consumers can be a challenge for pharmacists. Big pharmacy discounters with powerful brand identities and huge advertising budgets can offer pharmacy goods at prices brick-and-mortar pharmacists struggle to even match – much less beat!  This challenge becomes even greater when you add the online discounters in the mix. Consumers can get low-priced healthcare and pharmacy goods delivered to their homes in a matter of days.  

Sometimes, it feels a bit bleak. But it doesn’t have to be. In fact, you can hold your own competing online against the big players. You can get an edge by focusing on two things: your trusted and personalised expertise and the convenience you offer. Read on:

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Improve Your Website in 5 Minutes a Day with These Simple Updates

Got five minutes to spare? Forget doing an ab workout on whatever the latest As Seen On TV recommendation is. Five minutes is all you need to make some quick updates to improve your Storbie site!

A little bit each day can have a positive impact on the performance of your site, including huge benefits for your SEO (search engine optimisation) and your customer’s experience. Way better results than your ab machine!

Your Storbie site should be thought of as part of the team. Not only can it be a retail outlet, but it’s like a staff member too.

Along with being a place for customers to shop online, your site essentially puts on its uniform and name badge to welcome visitors, provide suggestions, and answer a number of questions.

And as with your human staff members, your website needs a little support and guidance to really make it shine! Just five minutes of attention can make a huge difference.

Consider if you were to include your Storbie website in your staff meetings. You would check in on how it’s doing, discuss some products or services to promote, and catch them up on the latest business info. 

In this article we break down how to make the most of your five minutes so that your web-team member works best for you. (more…)

Get Ecommerce-Confident: What’s Actually Involved in Fulfilling Online Orders

Fear of the unknown can stop us doing a lot of things. When it comes to business unknowns, we worry there’s more to it than we can see, that we’ll get it wrong, that it’ll be too hard. So sometimes we think it’s better not to try.

Ecommerce can be that scary thing for some people. Talking about “commerce” on its own can sound intimidating enough, but add the technical element and it’s like an automatic shutdown happens in one’s confidence.

Here at Storbie, we are working to change that. We’ve created a platform that makes building your own website with ecommerce capabilities super easy. And in this article we’ll show you how the sales process works from the retailer’s point of view to help you become ecommerce-confident! (more…)

Ways to Promote Your Storbie Site Using Tools You Already Have

Hitting the Launch button to publish your Storbie website can be an exciting moment. Here it is – your website is live and viewable to the public!

But just as with a physical store, simply because the door is open and the welcome sign put out, doesn’t mean that people are going to wander past or come inside straight away.

There are a number of things you can do to promote your website, and we have a list of 22 Marketing Tips here for you to work through, but if you’re looking for some quick solutions, here’s how to get the word out there using the tools already at your disposal. (more…)

Here for summer: Hydro Surf brings Aloe Up to Storbie

Storbie is proud to announce that Dunedin company Hydro Surf has joined the Storbie Supplier Network, providing swim and sun care products in New Zealand.

With the weather heating up, now is the perfect time for pharmacies on our Pharmacy Pro Plan to connect with Hydro Surf and stock their products on your Storbie pharmacy website. Products will appear on your site with compliant descriptions and images, and will automatically update as required by the supplier. (more…)

Phoenix MedCare Joins Storbie Pharmacy Supplier Network

Phoenix MedCare is the latest New Zealand supplier to join the Storbie Pharmacy Supplier Network.

Well-known for their family planning range, including the SwimCount Sperm Quality Test and EasyCheck Ovulation Kit, Phoenix MedCare has a core focus in medical devices, diagnostic testing and premium OTC pharmacy-only lines. (more…)

The Top 4 Reasons Pharmacy Owners Choose Not to Have a Website

If you’re looking for ways to future-proof your pharmacy, you’ve come to the right place!

Storbie is the award-winning solution and number one website platform used by New Zealand community pharmacies and we are now excited to launch our solution to Australian community pharmacies. We work closely with key pharmacy industry organisations to best understand what pharmacists need, to find web solutions to meet your specific digital requirements.

In this article we address the top 4 reasons pharmacy owners are choosing to stay offline and why that could be at the detriment to your pharmacy.

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Add Arthrem® to your pharmacy website with the Storbie Pharmacy Supplier Network

Storbie is proud to announce that Arthrem®, one of New Zealand’s most popular joint support products, is now available in the Storbie Pharmacy Supplier Network.

Arthrem® is a top quality, plant based, supplement for joint maintenance – a product based on excellence as Promisia, the company behind Arthrem®, carefully manage the full process from farm to your pharmacy. The natural formula of Arthrem® may help people maintain healthy function, flexibility and mobility in stuff and worn joints long-term. Unlike many other dietary supplements. Arthrem® has been clinically studied. (more…)

What insights can New Zealand pharmacies gain from Australia’s CP2025

The Pharmacy Guild of Australia recently presented their major strategic planning project at their annual conference, Pharmacy Connect, to Australian pharmacies.

Called Community Pharmacy 2025, or CP2025, it outlines a recommended strategic vision and road map to achieve growth in community pharmacies and ensure their sustainability through to the year 2025 and beyond.

CP2025 is the outcome of large scale market research undertaken with pharmacy owners, staff, students, patients, and stakeholder engagement, and the results are just as relevant for New Zealand pharmacies as our neighbours across the ditch.

The Pharmacy Guild of Australia recommends nine pathways for growth in community pharmacy as part of CP2025. They include: (more…)

Benefits Of Showcasing Your Products On Your Website: 5 Reasons Why You Need To Display Your Products Online

Do you own a Swiss Army knife? Have you used every one of its tools? Probably not… yet.

Just because the tools are there, doesn’t mean that they are right for your needs right now. But of course, they may come in handy in the future.

It can be the same with your website. Storbie provides lots of features, including ecommerce. But if you feel that your business isn’t ready for that step yet, no worries. It’ll still be there when you are, and in the meantime there are lots of ways to benefit from its Swiss Army features, including having a catalogue website which showcases your products without online sales.

Let’s take a look at the top five benefits to having a Product Showcase website with Storbie. (more…)