And with New Zealand’s ageing population, accessibility will continue to be an important feature both online and off. According to analytics collected by Google, more than 250,000 Storbie users are over the age of 55, with almost 95,000 of those 65+.
Being actively inclusive benefits everyone. But for the 24% of New Zealanders who identify as having a disability, it can make a world of difference.
Online should be accessible to all. Allowing shoppers to browse your Storbie website in their own time, on whatever device and from wherever they are, along with having items delivered to their home, are just some of the advantages.
Accessibility is especially important if your business provides products for the elderly and disabled, and should be a major consideration in the set up of your website.
Let’s take a look at some of the steps you can make to ensure your Storbie website is accessible for everyone. (more…)
One of the leading suppliers to the beauty industry for over 34 years, House of Camille has award-winning Skindinavia makeup and Brush on Block sun-care products available to sync directly with your Storbie pharmacy website.
House of Camille products will automatically update with the latest changes, images and compliant descriptions. Price and stock levels can also synchronise with pharmacy POS systems.
Storbie is the website and e-commerce platform recommended for pharmacies by the Pharmacy Guild of New Zealand.
We know through our work with the Guild, and the hundreds of pharmacy owners we deal with throughout New Zealand, that one of the biggest challenges pharmacy owners face in managing a website is time.
That’s why we’ve created the Storbie Pharmacy Supplier Network, which allows pharmacies to load products to their Storbie website faster than ever with compliant descriptions and quality images direct from suppliers. (more…)
Storbie is pleased to announce our partnership with Reckitt Benckiser (RB) for the Supplier Network for Pharmacies.
The global force in health, hygiene and home, RB has numerous trusted brands including Nurofen, Scholl, Strepsils, Durex, and Gaviscon. All will be available to sync directly with pharmacies on our Pharmacy Pro Plan from April 2018. (more…)
Your website is live, your products are loaded, and you’re ready for shoppers!
So, where are they?
With a physical shop, you’ll receive some foot traffic just by having a presence and an open sign. The online equivalent of this is your SEO, but that’s naturally going to take some time to get going, and just as with a physical shop, it’s not enough on its own.
You’ll need a plan to firstly tell your target audience where to find you. Next, you have to convince them to buy. And finally, you need to keep them coming back.
The best marketing plans incorporate both online and offline strategies to draw shoppers in. Here are 22 starting points to promote your shop and retain your shoppers. (more…)
What do you do when you search online for a product and land on a company’s website? Whether consciously or subconsciously, we all perform checks before considering a purchase. It makes sense that we want to make sure this company we haven’t dealt with before is trustworthy, before punching in our credit card details. We need to know who we’re buying from, that they’re reputable, and be assured we’ll receive the product and appropriate service.
So what things help us as online shoppers to tick the boxes? There’s some really simple, but extremely valuable, information that all businesses can include on their website to help potential customers overcome that first barrier to buying online from a business new to them.
Cross these 10 items off the list and you’ll know you have a great basis for winning over new online shoppers. (more…)
Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store. A website should serve as a company’s central hub in today’s modern marketing world.
If your pharmacy does not have an adequate online presence, you could in fact be missing out on sales through your physical store.
Many business owners think a website or online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers. (more…)
Storbie is proud to welcome New Zealand company Te Arai BioFarma to our Supplier Network.
As a pharmacy owner, you’ll soon be able to add Te Arai BioFarma products to your website in just a few simple clicks. All products will be loaded with the latest images, compliant descriptions and be updated as required automatically. Stock levels and pricing will also synchronise with POS systems. (more…)