Meeting the needs of modern consumers can be a challenge for pharmacists. Big pharmacy discounters with powerful brand identities and huge advertising budgets can offer pharmacy goods at prices brick-and-mortar pharmacists struggle to even match – much less beat! This challenge becomes even greater when you add the online discounters in the mix. Consumers can get low-priced healthcare and pharmacy goods delivered to their homes in a matter of days.
Sometimes, it feels a bit bleak. But it doesn’t have to be. In fact, you can hold your own competing online against the big players. You can get an edge by focusing on two things: your trusted and personalised expertise and the convenience you offer. Read on:(more…)