Storbie CEO, Shane Bartle, is placed centre stage by the Dominion Post as he shares insights into his experiences as an IT entrepreneur and, surprisingly as an actor.
It’s not the most common career combination but mixing acting with software development has served Shane Bartle well. In fact he credits his treading the boards with preventing his being stereotyped. “I feel I was saved from being a complete geek by acting!” he laughs. “It’s rounded me out perhaps – and, funnily enough, to be successful these days in the computer industry, there’s probably more art to it than people think. It’s a people industry as much as it is a ones and zeroes industry.”
The Storbie team are proud to have been part of Invercargill’s popular rebrand. Storbie’s Creative Director and Co-Founder Tim Christie developed the new brand which is already providing a big boost for the city. Local retailers are selling out of merchandise and the council has been besieged by requests from local businesses, organisations and community groups wishing to adopt the branding.
Storbie has been featured on stuff.co.nz. Shane and Chris talked to Collette Devlin about Storbie’s Wellington conception, growth in New Zealand and future plans to expand overseas. It’s an exciting time for the team, recently named as a Deloitte Fast 50 Wellington Rising Star, along with the launch of the first online marketplace for the Hamilton CBD. Read the article here. (more…)
Why do competing businesses the world over cluster together in the same place? Go to New York’s Fifth Avenue and you’ll find Saks, Abercrombie & Fitch and Gucci all vying for your attention. Head down to the waterfront in Auckland and you’ll find a line-up of restaurants complete with an eager maître d’ trying to entice you in.
Less glamorous but equally relevant, if you are looking to tile your bathroom in Wellington, you’ll head down to the ‘tile mile’ at the bottom of Ngaio Gorge where you’ll find a whole swag of tiling businesses parked right next to each other.
The reason for this is that when competing or complementary businesses band together in a cluster, whether that be Fifth Avenue, the Auckland Waterfront or even the tongue-in-cheek ‘tile mile’, everyone benefits from increased sales. The best of these clusters become brands in their own right. (more…)
Storbie has been featured in an article which looks at how online shopping is changing the retail landscape, as retailers must evolve in order to service the ‘omni-shopper’. Storbie’s development of the Hamilton Central marketplace is a leading example in the evolution of retail which sees a merge between the physical and online worlds. (more…)
Retail News has shared Shane’s insights into why retailers need to build an online presence in order to support their physical stores. Shane explains that with easy-to-use online tools, retailers can focus efforts on increasing visibility and using smart marketing tactics to increase sales, online and offline. (more…)