Small Businesses

Using Google Analytics with your Storbie Website

Having a website with Storbie provides you with lots of integration options, and one that we recommend to help with your strategy planning and marketing is Google Analytics.

The best way to gain insights regarding visitors to your website, Google Analytics is free to almost everyone! Known as a freemium web service, all of the main services are free to use, and are more than enough for small to medium businesses, so put your credit card away!

If you haven’t used Google Analytics before or aren’t sure where to start, this article will step you through the benefits, set up, and how to read the results, in order to better understand your visitors and help your business succeed online with Storbie. (more…)

How to sell more using Storbie Marketplaces

One of the unique features of Storbie is the ability to create and join marketplaces.

A marketplace is an online destination for multiple shops to be grouped together to increase discoverability, it’s part of being “Different Together“. Much like going to physical markets, Storbie’s online marketplaces allow shoppers to browse a range of products. However these markets are always open and allow search from anywhere via mobile, tablet, laptop or desktop computer.

The more visibility your website and products have, the more likely customers will see your products and buy from you.

No more waiting until the weekend, handling cash or moving stock in the rain!

In this article we will look at how to get the most out of joining a marketplace with a listing page, as well as with an existing Storbie website. (more…)

What Type of Website Does My Pharmacy Need?

A social media account or an online listing is no longer enough, your pharmacy needs its own standalone website. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

Pharmacies are especially of interest to shoppers in New Zealand, with an 18% growth in online search via Google in the first quarter of this year, compared to the previous year. But what type of website your pharmacy needs depends on what you want to get out of it. (more…)

What Type of Website Does My Business Need?

Your business needs a website. If you’re serious about what you do, a social media account or an online listing is no longer enough. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

But what type of website your business needs can depend on the kind of business you manage, whether you’re selling products or services, the level of engagement you want online, and what the purpose of your site is.

Ask yourself the following questions:

  • Where can my business currently be found online?
    • It may be a Facebook Page or Google Listing. That’s a start, but your own website is a step further in terms of professionalism. People often don’t trust a business if you’re only selling on Facebook, so you may be losing sales.
  • Who will my website be targeted at?
    • Think about your key demographics and the reasons they may find your website helpful.
  • What do I want customers to do on this website?
    • Do you want to inform them? Inspire them? Bring them in store? Have them shop online?
  • How much time do I have available?
    • A website doesn’t have to take up a lot of time, but content should be regularly refreshed. On Storbie, it only takes a couple of hours to get up and running.
  • What level is my business at?
    • How far has your business come so far? Where do you want it to go to next?

(more…)

Create a Home Page with Impact and Revitalise Your Online Shop

How often have you looked around your living room and wanted to rearrange the furniture or bring in new items to freshen up the space?

What about your website?

Moving furniture is linked to creativity and mood elevation, and you can get the same rewards from an update on your website.

And there’s even more benefit to be had from changing just a few settings online, including a boost in Search Engine Optimisation (SEO).

There are no set rules on how often you should change up your site, as it’s different for every brand and business. However, if it’s been a few years, it’s likely time for a little nip and tuck.

Whether you have hours or just minutes to spare, here are some easy adjustments to revitalise the look of your website. (more…)

Create a Positive Experience with Shipping

Shipping.

It almost sounds like a bad word. But it doesn’t have to be.

Unless you expect every customer to collect their purchases directly from you, shipping is just part of the process for online shopping.

And it doesn’t have to be a negative experience. The key is communication. Let your customers know what to expect before they get to the check out.
(more…)

22 Marketing Tips to Promote Your Online Shop

Your website is live, your products are loaded, and you’re ready for shoppers!

So, where are they?

With a physical shop, you’ll receive some foot traffic just by having a presence and an open sign. The online equivalent of this is your SEO, but that’s naturally going to take some time to get going, and just as with a physical shop, it’s not enough on its own.

You’ll need a plan to firstly tell your target audience where to find you. Next, you have to convince them to buy. And finally, you need to keep them coming back.

The best marketing plans incorporate both online and offline strategies to draw shoppers in. Here are 22 starting points to promote your shop and retain your shoppers. (more…)

Writing Tips to Engage Customers and Search Engines

A picture may be worth a thousand words, but a well-worded description can sell anything.

Words are convincing, they’re emotive, and they’re what every product on your website needs to accurately describe them for your customers and search engines, like Google.

You don’t need to be a master of the pen (or keyboard) to convey why your product should be snapped up, but it helps to put a little effort into your text. (more…)

Choosing the Right Colours For Your Website

The brain processes visual images faster than text, in fact 60,000 times faster, and colour plays a large role in us making quick judgements.

Colours can influence our mood and feelings, and it’s a great tool for subtle branding across your Storbie website so your business is perceived the way you want.

In the Management Decision Journal’s “Impact of Color on Marketing”, it states people make up their mind within 90 seconds of their initial interactions with either people or products, and about 62-90% of the assessment is based on colours alone. Colour, along with your website’s layout, can determine whether a visitor will continue to browse your site.

Take a look at your local fast food restaurant. It’s likely to be a vibrant red. This is because red is a known appetite stimulant, supported closely by orange and yellow. Think McDonalds, KFC and Pizza Hut.

If you’re selling edible items online, red is a great colour to choose. However, it’s best to stay away from blue which is an appetite suppressant.

What colour is Jenny Craig’s logo? Weight Watchers? Most weight loss companies use blue for all of their branding. (So if you’re looking to shed a few pounds, try dishing up meals on a blue plate, or installing a blue light in your fridge, the results might surprise you.)

The reason these colours create such different reactions is down to nature. In the wild there’s very little that’s blue and edible. Nature and our experiences combine to give us an immediate reaction to colour, whether we’re fully aware of it or not.

Colour psychology has been used for decades to market and sell to consumers, and you can easily incorporate it into your Storbie website’s branding. (more…)

Top 10 Essentials for your E-Commerce Website

What do you do when you search online for a product and land on a company’s website? Whether consciously or subconsciously, we all perform checks before considering a purchase. It makes sense that we want to make sure this company we haven’t dealt with before is trustworthy, before punching in our credit card details. We need to know who we’re buying from, that they’re reputable, and be assured we’ll receive the product and appropriate service.

So what things help us as online shoppers to tick the boxes? There’s some really simple, but extremely valuable, information that all businesses can include on their website to help potential customers overcome that first barrier to buying online from a business new to them.

Cross these 10 items off the list and you’ll know you have a great basis for winning over new online shoppers. (more…)