Small Talk

squid-colour-changing-rainwear

Small Talk: From Local Market To Global Business — Why London-based Squid Are Singin’ In The Rain

This edition of Small Talk is about Squid, an award-winning rainwear design company founded in London by Viviane Jaeger and Emma-Jayne Parkes. The duo started out selling at a Sunday market, secured a contract with TATE Museums and The Museum of Modern Art and are now selling in 19 countries worldwide. They have just launched their newest venture in New Zealand by selling online using the Smallfish platform.

We spoke to Viviane and Emma-Jayne about the milestones that have propelled the growth and success of Squid. Their story serves as a great example of how passion, a vision and careful research and development can drive your business to new heights. (more…)

Small Talk: Hear about an online store that was created, built and launched in a day?

At Smallfish, we love having a good old yarn (usually with a cup of tea in hand) about all the new and interesting online stores that start selling using our ecommerce platform. So we thought you might like to hear about them too. Introducing our new blog segment — Small Talk. This is the first in the series of not-to-be-missed conversation about Smallfish stores.

Unlike awkward hallway conversation which you try to avoid by pretending you’re on your cellphone, we think this Small Talk is worth hearing. So come have a natter, a chinwag, a chat — feel free to tell us about the wonderful existence of your own store, or one that you love. We’ll supply the tea, you bring the gingernuts. (more…)