Success Stories

Selling Frozen Pies Online. No Porkies.

Who Ate All The Pies is a gourmet pie manufacturer based in Dunedin, New Zealand. Owner Steven Turner and his team create specialty, high-end pies, by hand, which typically sell through supermarkets and delicatessens. Who Ate All The Pies was named the fastest growing manufacturer in the Otago and Lower South Island region in the 2015 Deloitte Fast50 Awards. (more…)


Small Talk: From Local Market To Global Business — Why London-based Squid Are Singin’ In The Rain

This edition of Small Talk is about Squid, an award-winning rainwear design company founded in London by Viviane Jaeger and Emma-Jayne Parkes. The duo started out selling at a Sunday market, secured a contract with TATE Museums and The Museum of Modern Art and are now selling in 19 countries worldwide. They have just launched their newest venture in New Zealand by selling online using the Smallfish platform.

We spoke to Viviane and Emma-Jayne about the milestones that have propelled the growth and success of Squid. Their story serves as a great example of how passion, a vision and careful research and development can drive your business to new heights. (more…)

If we asked you to go find your phonebook, where would you look?

Rachael Staples from Web Made Easy points out that these days, most people use their phonebooks to hold up their computer monitors! It’s a reality all businesses face – everything is increasingly going online, and consumers are all too happy about that. Rachael is an expert when it comes to ecommerce. She’s had a hand in everything from store set-up to ongoing maintenance, to training and advisory roles for small business owners selling online. We talked to her about the services she provides, and what she believes small businesses need to take on board in order to effectively sell online. (more…)