Success Stories

Ohiwa Macadamias: How manufacturers can connect with and sell directly to consumers

Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!

Many consumers are opting to connect more directly with the makers of the products they consume. Successful manufacturers will be those that can facilitate this engagement. We spoke to Paul Robin from Ohiwa Macadamias. Paul shares some valuable insights for manufacturers that want to build meaningful connections with end consumers and adopt a direct-to-consumer model by selling online.

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Love Lis NZ: Turning a passion for painting into a thriving online business

Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!

We spoke to Lisa Robertson from Love Lis NZ, an online store selling fine art prints. Lisa shares some valuable insights for new business owners, read on to find out:

  • How to successfully manage your days working from home and achieve your ideal work/life balance
  • The importance of building up a customer database for email marketing
  • How you can make Facebook marketing work for you
  • The importance of planning, research and epic customer service
  • Lisa’s advice for you if you’re thinking about turning your passion into a career

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Selling Frozen Pies Online. No Porkies.

Who Ate All The Pies is a gourmet pie manufacturer based in Dunedin, New Zealand. Owner Steven Turner and his team create specialty, high-end pies, by hand, which typically sell through supermarkets and delicatessens. Who Ate All The Pies was named the fastest growing manufacturer in the Otago and Lower South Island region in the 2015 Deloitte Fast50 Awards. (more…)

squid-colour-changing-rainwear

Small Talk: From Local Market To Global Business — Why London-based Squid Are Singin’ In The Rain

This edition of Small Talk is about Squid, an award-winning rainwear design company founded in London by Viviane Jaeger and Emma-Jayne Parkes. The duo started out selling at a Sunday market, secured a contract with TATE Museums and The Museum of Modern Art and are now selling in 19 countries worldwide. They have just launched their newest venture in New Zealand by selling online using the Smallfish platform.

We spoke to Viviane and Emma-Jayne about the milestones that have propelled the growth and success of Squid. Their story serves as a great example of how passion, a vision and careful research and development can drive your business to new heights. (more…)

If we asked you to go find your phonebook, where would you look?

Rachael Staples from Web Made Easy points out that these days, most people use their phonebooks to hold up their computer monitors! It’s a reality all businesses face – everything is increasingly going online, and consumers are all too happy about that. Rachael is an expert when it comes to ecommerce. She’s had a hand in everything from store set-up to ongoing maintenance, to training and advisory roles for small business owners selling online. We talked to her about the services she provides, and what she believes small businesses need to take on board in order to effectively sell online. (more…)