Online and offline shopping is merging as more “omnishoppers” appear in the marketplace. These consumers browse online and shop offline, and vice versa.
It’s now not enough just to have an online presence, but a catalogue of products is also expected so shoppers can browse on their own time.
About the Omnishopper
Omnishoppers will often browse in store while on their phone, so as to compare prices, read online reviews, scan barcodes, take photos of products, and discuss them with family or friends before purchasing. They are the ultimate researchers. (more…)
With just over a month until Christmas, the serious shopping season is upon us.
And while promotions are starting earlier and earlier as retailers try to get the jump on their competition, there’s no doubt consumers still expect the big deals to be on offer for Black Friday through to Cyber Monday (Nov 24-27). And yes, that includes Kiwi consumers too. (more…)
Local SEO (search engine optimisation) is an important strategy for all businesses, especially small to medium sized businesses which somewhat rely on their locality to serve customers (think your local pharmacy, local Italian restaurant, or local mechanic).
One of the first tactics we always suggest to business owners wanting to improve their local search ranking is to take advantage of the free Google Business tool. In this article we look at why local search is important and how you can turn the thousands of local searches performed every day into paying customers.
When a customer takes the time to write a review about your business – whether good or bad – it is important that you respond. In this article we provide tips for collecting positive reviews, how to respond to reviews and, in the case of a negative review, how to turn an unhappy customer into a happy one. (more…)
When it comes to image editing, many people turn to Photoshop. For small business owners who may not have the time to learn the workings of this complicated application, or the money to invest in the expensive software, what other image editing programs are available to ensure your ecommerce product images look their best? We look at 8 free alternatives to Photoshop.
This Storbie article appeared in the June issue of Contact – the magazine for members of the Pharmacy Guild of NZ.
Pharmacies are an extremely important part of any community. A successful pharmacy represents successful relationships and a strong level of trust with members of the community. Social media allows you to amplify these relationships and connect with more members of your community. These 10 simple social media content ideas for pharmacies will help you achieve this.
So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.
The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.
Keith Bennett, professional photographer, shares why he thinks product photography is one of the most important considerations for your website, and 5 simple product photography tips to remember when shooting your products or working with someone to do so. (more…)