Tips, Tricks & Ecommerce Trends

Tips For Responding to Positive and Negative Online Reviews

Positive customer reviews provide a healthy competitive advantage for your business. That’s why we included testimonials in our list of 12 ecommerce website must-haves to win over new customers.

When a customer takes the time to write a review about your business – whether good or bad – it is important that you respond. In this article we provide tips for collecting positive reviews, how to respond to reviews and, in the case of a negative review, how to turn an unhappy customer into a happy one. (more…)

8 Free Photo Editing Software Alternatives to Photoshop

When it comes to image editing, many people turn to Photoshop. For small business owners who may not have the time to learn the workings of this complicated application, or the money to invest in the expensive software, what other image editing programs are available to ensure your ecommerce product images look their best? We look at 8 free alternatives to Photoshop.

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10 Ways For Pharmacies To Connect With Their Local Community Via Social Media

This Storbie article appeared in the June issue of Contact – the magazine for members of the Pharmacy Guild of NZ.

Pharmacies are an extremely important part of any community. A successful pharmacy represents successful relationships and a strong level of trust with members of the community. Social media allows you to amplify these relationships and connect with more members of your community. These 10 simple social media content ideas for pharmacies will help you achieve this.

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10 Simple Content Ideas To Keep Your Pharmacy Website Updated

Keeping your pharmacy website updated with fresh content is a key factor in getting the most value out of your website. In this article we explain:

  • Why having an up-to-date website is so important
  • How to easily edit your website yourself to stand out from the crowd, with inspiration from other sites
  • 10 website content ideas, why each is valuable and how to implement them!

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Ecommerce marketing guide for your online store

Marketing Ideas To Promote Your New Online Store

So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.

The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.

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product photography

Simple Product Photography Tips From A Professional Photographer

Keith Bennett, professional photographer, shares why he thinks product photography is one of the most important considerations for your website, and 5 simple product photography tips to remember when shooting your products or working with someone to do so. (more…)

The fast, simple and cost effective way to retouch your ecommerce product images

In the world of ecommerce, your product images are extremely important. High quality images help to promote and sell your products when your customers can’t see or touch them. It doesn’t always have to be super flash, slick and professional, but presenting products clearly and consistently, and in a way that complements your brand, will help your website go a long way. If you’re new to online selling, read about the basics of product imagery in this article from award-winning designer Tim Christie. If you already have product imagery that might be in need of a bit of love, read on! (more…)

7 Ways Retailers Can Support A Physical Store With An Online Presence [Slideshare]

Retailers whose business and products are more visible online attract more customers into their store. It’s not just about online sales.

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.

How can retailers be visible online in ways that support physical retail? (more…)

Your 2 Minute Workout – Shape Up Your Online Store With These 6 Easy Moves

We don’t mean to be fickle, but it’s a reality that the presentation of your online store has a big impact on whether visitors hang around to browse your products, whether they decide to buy, and whether they tell their friends about your website.

In other words, the look of your online store can have a direct effect on sales.

It also helps to refresh the look of your site from time to time so customers can see that you’re active online and your content is not outdated.

However, we know you don’t have hours to spend customising your website when you’ve got a business to run. No sweat! If you’re looking to freshen things up, here’s how you can spruce up your Storbie store in 6 simple steps by editing your page, navigation and button styles, fonts, and image sizes. 

It shouldn’t take more than 2 minutes — we timed it! That’s a tiny investment of your time which should result in longer visits to your site and more sales. (more…)

onlline-shopping-buying-from-new-company

12 Website Must-Haves To Win Over New Customers

This Storbie article originally appeared on The Register

What do you do when you search online for a product and land on a company’s website? Whether consciously or subconsciously, we all perform checks on the company before considering purchase. It makes sense that we want to make sure this company we haven’t dealt with before is trustworthy, before punching in our credit card details. A great product alone isn’t going to instantly make us part with our hard-earned cash. We need to know who we’re buying from, that they’re reputable, and be assured we’ll receive the product and appropriate service.

So what things help us as online shoppers to tick the boxes? There’s some really simple, but extremely valuable, information that all online businesses can include on their website to help potential customers overcome that first barrier to buying online from a business new to them.

Here’s a list of 12 must-haves for your online store to build trust, with examples from some of the most successful Storbie ecommerce stores. Cross these 12 things off the list and you’ll know you have a great basis for winning over new online shoppers. (more…)