Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!
We spoke to Lisa Robertson from Love Lis NZ, an online store selling fine art prints. Lisa shares some valuable insights for new business owners, read on to find out:
How to successfully manage your days working from home and achieve your ideal work/life balance
The importance of building up a customer database for email marketing
How you can make Facebook marketing work for you
The importance of planning, research and epic customer service
Lisa’s advice for you if you’re thinking about turning your passion into a career
While we do love a classic April Fools joke, something we’re serious about is getting smarter with your data. So with that in mind, we’ve added ecommerce tracking for Google Analytics, plus more features designed to help you classify and boost exposure for your products. And while most people would agree that shipping is not a barrel of laughs, you’ll be grinning from ear to ear with the release of Storbie’s integration with shipping service GoSweetSpot. Here are more details about what’s new in Storbie this month. (more…)
Looking for marketing ideas to boost engagement and sales via your ecommerce store? As a small business owner, you’re no doubt always keen to take advantage of new trends and test out new ideas.
However, sometimes it’s worth looking to tried and true marketing tactics and proven consumer behaviour so you can spend less time racking your brain for viral ideas, and more time putting marketing into action to achieve results. (more…)
It’s been a busy start to the festive season for the Storbie team! We’ve released a bunch of exciting new features for both online shops and marketplaces that will help you grow your business. The team have added Facebook Pixel and Google AdWords conversion tracking (beta), a new billing system for Storbie so you can easily pay by credit card and switch plans yourself, a Markets tab in your Manage area to allow you to promote your products in our new marketplaces, and more improvements and fixes detailed below. For marketplaces, there is a new member opt in/opt out system, the ability to display products filtered by price and more! (more…)
Storbie is committed to developing the most loved ecommerce platform in the world. Unique to Storbie is the ability to create online marketplaces that connect numerous individual online stores and their products together but still allow shoppers to connect with individual brands and help businesses sell more. In this way, the Storbie online store and marketplace builder doesn’t leave retailers standing on their own in the world of ecommerce. Storbie enables businesses to optionally cluster together into marketplaces – under a common cause, category or geographic brand for example – to maximise their discovery, customer loyalty and business growth.
Storbie is showcasing this marketplace functionality by launching four new online marketplaces that are designed to include a wide range of online stores and their products. Shoppers can enjoy browsing across thousands of products in each marketplace and are then directed to individual online stores to make any purchases. Each of the four marketplaces are running launch campaigns with some awesome products on offer, check them out! (more…)
So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.
The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.
Keith Bennett, professional photographer, shares why he thinks product photography is one of the most important considerations for your website, and 5 simple product photography tips to remember when shooting your products or working with someone to do so. (more…)
In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.
We spoke to Hellen Wilkins, Manager at Destination Orewa Beach, about the unique coastal lifestyle of Orewa and the shop local initiatives in the area, as well as how they are responding to their evolving environment and audience. (more…)