Search Engine Optimisation (SEO) Guide – Step 1: Introduction

Strong SEO increases your visibility so your business can be found in online searches. The steps to improving your SEO will also help make the experience better for consumers by providing the information they need to make an informed choice.

Over the course of eight instalments, we’ll take you through the steps to optimise your SEO on your Storbie website, including keywords, images, heading tags, and accessibility.

The first step is to understand what SEO is, and why it’s important. (more…)

Connect with the Storbie Pharmacy Supplier Network

Storbie is the website and e-commerce platform recommended for pharmacies by the Pharmacy Guild of New Zealand.

We know through our work with the Guild, and the hundreds of pharmacy owners we deal with throughout New Zealand, that one of the biggest challenges pharmacy owners face in managing a website is time.

That’s why we’ve created the Storbie Pharmacy Supplier Network, which allows pharmacies to load products to their Storbie website faster than ever with compliant descriptions and quality images direct from suppliers. (more…)

Storbie Is Hiring! Become A Member of The Storbie Support Squad

Are you a great problem solver?
Would you like flexibility of hours?
Do you like working with data, text and imagery? Have an attention to detail?
Are you self-motivated and able to deliver great work both independently and as part of a team?
Do you love online software?
Are you looking to grow your career within an exciting company with a start-up mindset?

Storbie is the easy-to-use online website shop builder for independent retailers. Packed full of ecommerce features, changes can be made quickly and easily without technical knowledge.

Storbie is fast becoming NZ’s leading e-commerce provider with over 110,000 products, 275,000 unique monthly visits, and many millions of dollars’ of transactions processed across our customers’ websites. The Storbie head office is based in Wellington.
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Create a Positive Experience with Shipping

Shipping.

It almost sounds like a bad word. But it doesn’t have to be.

Unless you expect every customer to collect their purchases directly from you, shipping is just part of the process for online shopping.

And it doesn’t have to be a negative experience. The key is communication. Let your customers know what to expect before they get to the check out.
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Global Consumer Goods Company Reckitt Benckiser joins Storbie Supplier Network

Storbie is pleased to announce our partnership with Reckitt Benckiser (RB) for the Supplier Network for Pharmacies.

The global force in health, hygiene and home, RB has numerous trusted brands including Nurofen, Scholl, Strepsils, Durex, and Gaviscon. All will be available to sync directly with pharmacies on our Professional Plan from April 2018. (more…)

22 Marketing Tips to Promote Your Online Shop

Your website is live, your products are loaded, and you’re ready for shoppers!

So, where are they?

With a physical shop, you’ll receive some foot traffic just by having a presence and an open sign. The online equivalent of this is your SEO, but that’s naturally going to take some time to get going, and just as with a physical shop, it’s not enough on its own.

You’ll need a plan to firstly tell your target audience where to find you. Next, you have to convince them to buy. And finally, you need to keep them coming back.

The best marketing plans incorporate both online and offline strategies to draw shoppers in. Here are 22 starting points to promote your shop and retain your shoppers. (more…)

Writing Tips to Engage Customers and Search Engines

A picture may be worth a thousand words, but a well-worded description can sell anything.

Words are convincing, they’re emotive, and they’re what every product on your website needs to accurately describe them for your customers and search engines, like Google.

You don’t need to be a master of the pen (or keyboard) to convey why your product should be snapped up, but it helps to put a little effort into your text. (more…)

Choosing the Right Colours For Your Website

The brain processes visual images faster than text, in fact 60,000 times faster, and colour plays a large role in us making quick judgements.

Colours can influence our mood and feelings, and it’s a great tool for subtle branding across your Storbie website so your business is perceived the way you want.

In the Management Decision Journal’s “Impact of Color on Marketing”, it states people make up their mind within 90 seconds of their initial interactions with either people or products, and about 62-90% of the assessment is based on colours alone. Colour, along with your website’s layout, can determine whether a visitor will continue to browse your site.

Take a look at your local fast food restaurant. It’s likely to be a vibrant red. This is because red is a known appetite stimulant, supported closely by orange and yellow. Think McDonalds, KFC and Pizza Hut.

If you’re selling edible items online, red is a great colour to choose. However, it’s best to stay away from blue which is an appetite suppressant.

What colour is Jenny Craig’s logo? Weight Watchers? Most weight loss companies use blue for all of their branding. (So if you’re looking to shed a few pounds, try dishing up meals on a blue plate, or installing a blue light in your fridge, the results might surprise you.)

The reason these colours create such different reactions is down to nature. In the wild there’s very little that’s blue and edible. Nature and our experiences combine to give us an immediate reaction to colour, whether we’re fully aware of it or not.

Colour psychology has been used for decades to market and sell to consumers, and you can easily incorporate it into your Storbie website’s branding. (more…)

Top 10 Essentials for your E-Commerce Website

What do you do when you search online for a product and land on a company’s website? Whether consciously or subconsciously, we all perform checks before considering a purchase. It makes sense that we want to make sure this company we haven’t dealt with before is trustworthy, before punching in our credit card details. We need to know who we’re buying from, that they’re reputable, and be assured we’ll receive the product and appropriate service.

So what things help us as online shoppers to tick the boxes? There’s some really simple, but extremely valuable, information that all businesses can include on their website to help potential customers overcome that first barrier to buying online from a business new to them.

Cross these 10 items off the list and you’ll know you have a great basis for winning over new online shoppers. (more…)

Why your pharmacy needs a website

Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store. A website should serve as a company’s central hub in today’s modern marketing world.

If your pharmacy does not have an adequate online presence, you could in fact be missing out on sales through your physical store.

Many business owners think a website or online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers. (more…)