Your business needs a website. If you’re serious about what you do, a social media account or an online listing is no longer enough. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.
But what type of website your business needs can depend on the kind of business you manage, whether you’re selling products or services, the level of engagement you want online, and what the purpose of your site is.
Ask yourself the following questions:
Where can my business currently be found online?
It may be a Facebook Page or Google Listing. That’s a start, but your own website is a step further in terms of professionalism. People often don’t trust a business if you’re only selling on Facebook, so you may be losing sales.
Who will my website be targeted at?
Think about your key demographics and the reasons they may find your website helpful.
What do I want customers to do on this website?
Do you want to inform them? Inspire them? Bring them in store? Have them shop online?
How much time do I have available?
A website doesn’t have to take up a lot of time, but content should be regularly refreshed. On Storbie, it only takes a couple of hours to get up and running.
What level is my business at?
How far has your business come so far? Where do you want it to go to next?
Wellington-based ecommerce platform, Storbie, is proud to have been named Supplier of the Year at the 2018 Pharmacy Awards held in Auckland on Saturday evening, 28 July.
In just 18 months, Storbie has become the leading ecommerce provider for New Zealand independent pharmacies, with over 20% using the platform. Storbie is recommended to pharmacies by the Pharmacy Guild of New Zealand.
Storbie is helping community pharmacies engage with the changing generation of shoppers as well as prepare them for the influx of overseas discounter chains. With the option for a catalogue website, click and collect, or full ecommerce, pharmacies can choose the level of online sophistication they need to help their customers make informed decisions. (more…)
And with New Zealand’s ageing population, accessibility will continue to be an important feature both online and off. According to analytics collected by Google, more than 250,000 Storbie users are over the age of 55, with almost 95,000 of those 65+.
Being actively inclusive benefits everyone. But for the 24% of New Zealanders who identify as having a disability, it can make a world of difference.
Online should be accessible to all. Allowing shoppers to browse your Storbie website in their own time, on whatever device and from wherever they are, along with having items delivered to their home, are just some of the advantages.
Accessibility is especially important if your business provides products for the elderly and disabled, and should be a major consideration in the set up of your website.
Let’s take a look at some of the steps you can make to ensure your Storbie website is accessible for everyone. (more…)
Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!
We spoke to Jess Winchester and James Cameron fromForest & Bird, New Zealand’s leading independent conservation charity, who both shared valuable insights for business owners and charitable organisations. Read on to find out how Storbie has helped create a positive sales force for Forest & Bird.(more…)
Storbie has been a proud supporter and sponsor of the Young Enterprise Scheme in New Zealand, also known as YES, since 2015.
Young Enterprise works with secondary school students and teachers across New Zealand, mentoring them through the process of launching a new business. Participants gain business management experience and a better understanding of entrepreneurship.
For students taking part in Young Enterprise, Storbie offers a free ecommerce website to help market and sell products online, enabling friends, family, and the general public to discover and buy directly from students. Everyone is encouraged to join the YES Market, an online marketplace that showcases products and businesses from participants.
The YES Market provides increased exposure and is actively promoted by the Young Enterprise Trust.
For YES students setting up an online store with Storbie, here are 9 steps to help you out: (more…)
Your website appearing in a Google search is dependent on strong SEO. And the steps to create SEO will not only assist in your online visibility, but also add to the experience for consumers that are using your website.
Part six of an eight part series on Search Engine Optimisation for your website looks at Headings.
The good news is that if you’re already using the Storbie platform, a lot of the hard work here is done. (more…)