The fast, simple and cost effective way to retouch your ecommerce product images

In the world of ecommerce, your product images are extremely important. High quality images help to promote and sell your products when your customers can’t see or touch them. It doesn’t always have to be super flash, slick and professional, but presenting products clearly and consistently, and in a way that complements your brand, will help your website go a long way. If you’re new to online selling, read about the basics of product imagery in this article from award-winning designer Tim Christie. If you already have product imagery that might be in need of a bit of love, read on! (more…)

New Feature: Shop notes on orders

In response to customer feedback, we have added the ability to add your own notes to orders. (more…)

The First Ever New Zealand Facebook Boost Your Business Event Hosted by Business North Harbour

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

This excerpt is from the May 2016 edition of the FYI Magazine. Thanks to Business North Harbour for sharing. Read the full article and watch the video below!

Boosting Local Business With Facebook

In the cluttered world of social media how do you make your business stand out and ensure it leads to growth?

It was a real coup for Business North Harbour, when in April they partnered with Facebook to host a free information seminar so members could interact with experts from Facebook and learn about Facebook’s best practice for businesses. (more…)

parallax-banner-online-store-website

Storbie Update: Full-width header with parallax hero image!

Would you like a full-width photo in your header? How about a dose of parallax scrolling with a dash of animation to give your website a bit more zing?

The team are working on some great new design features and first off the rank is a new header with support for a full-width photo with optional parallax scrolling, text overlay and a call-to-action button. Also included is the option to have your navigation next to your logo. (more…)

GoRetail: The positive impact of a collaborative shop local initiative [Video]

GoRetail is a collaborative programme of strategies to keep the Gore CBD strong and ensure Gore remains a great place to do business.

The initiative certainly has the town talking. Watch the video to see the positive impact GoRetail is having towards making Gore the most commercially resilient provincial town in New Zealand. (more…)

Howick Village

Ways to successfully promote and get more visitors to a town – what’s working for Howick Village

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

Shop Local Promotions Working For Howick Village

With nearly a third of Kiwis now using a smartphone to find local information, Howick Village in Auckland knows it is important to provide local businesses, residents and visitors with a tool that facilitates local engagement on mobile devices. We spoke to Jenny Foster, Howick Village Business Association Manager, about how exciting town events combined with digital channels work together to promote Howick’s unique combination of heritage town and boutique shopping destination. Read on to see the types of town promotions that are working for Howick. (more…)

Storbie Update: International Shop Features Launched

Storbie is excited to announce we have just released the first set of international shop features which enables the creation of Storbie online stores based anywhere around the world!

This is only the beginning of our international shop support and we have a set of improvements rolling out over the coming months that will provide much more flexibility. Many of the improvements will benefit New Zealand customers as well, such as a significant upgrade to options for shipping calculations.

The following features are in closed beta, so if you’d like them enabled on a store, please contact us at support@storbie.com. (more…)

7 Ways Retailers Can Support A Physical Store With An Online Presence [Slideshare]

Retailers whose business and products are more visible online attract more customers into their store. It’s not just about online sales.

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.

How can retailers be visible online in ways that support physical retail? (more…)

Hamilton City retail

Why Hamilton Wants To Get More Local Products In Front Of More Digitally Connected Consumers

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

Taking Advantage of Purchasing Behaviour Trends To Encourage Shopping Locally

Consumers want to purchase locally-made goods and support local businesses, and they are doing more and more product research online and on-the-go before stepping in store to purchase. These are two trends that business associations can take advantage of in their marketing, says Sandy Turner, General Manager of the Hamilton Central Business Association (HCBA). Turner says digital channels are a vital way to get these products in front of consumers and influence buyer behaviour. She explains how HCBA’s marketing efforts combine digital and traditional methods and why the new Hamilton Central online marketplace website is a key part of the Hamilton digital strategy.

A common perception is that online is just a sales channel that detracts from brick-and-mortar sales, however research shows that digital interactions in fact have a huge influence on in store sales (called web-influenced sales) and buying behaviour. (more…)

Trade Mark Letters Continue To Do The Rounds: Tips To Avoid Being Scammed

This article was written by the team at Zone Law and reproduced with their permission. Zone Law provides a full range of intellectual property and business law services, and are experts in complex and contentious commercial and intellectual property issues.

There has been a recent surge in telephone calls and emails from clients and members of the public who have received fake letters regarding their trade marks.

It seems a huge number of letters have been sent purporting to be from “TM Publisher”, a company who will publish your trade mark on their website, the “International Online Database of Registered Trade Marks”. While they will perhaps publish the mark somewhere, it is in fact a meaningless exercise that confers no rights or benefits, and is designed to trick you into handing over a fee for “publication”.

It can be difficult to spot a scam letter. (more…)