Why Your Website Is Key For Succession Planning

Like many community pharmacy owners, you probably plan on selling your business to someone else when the time comes to hang up your white coat. This means that the price you get for your pharmacy is going to have a major impact on your standard of living. Naturally, you want to secure the best sell price you can for your business. 

What if there was one major lever you can pull, today, to make your pharmacy more valuable when it comes time to sell? There is, and our advice, if you’re not already, it’s time to get yourself established online. A website that makes it clear that you’re open for online business, helps to make your pharmacy a more attractive investment for a future buyer – and a better deal for you as the future seller. Here’s why:

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Storbie Welcomes Pfizer to Pharmacy Supplier Network

Storbie is excited to announce that Pfizer has joined the Storbie Pharmacy Supplier Network.

Pfizer Consumer Healthcare is one of New Zealand’s leading providers of healthcare products across a range of categories. They strive to bring new and better solutions to market that help consumers support their health and enhance personal well-being. Their growth is driven through major global brands including Centrum© and Advil©. The division’s major categories consist of Pain Management, Dietary Supplements, Respiratory and Personal Care.

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How to Compete with Big Discounters Online and Win

Meeting the needs of modern consumers can be a challenge for pharmacists. Big pharmacy discounters with powerful brand identities and huge advertising budgets can offer pharmacy goods at prices brick-and-mortar pharmacists struggle to even match – much less beat!  This challenge becomes even greater when you add the online discounters in the mix. Consumers can get low-priced healthcare and pharmacy goods delivered to their homes in a matter of days.  

Sometimes, it feels a bit bleak. But it doesn’t have to be. In fact, you can hold your own competing online against the big players. You can get an edge by focusing on two things: your trusted and personalised expertise and the convenience you offer. Read on:

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Improve Your Website in 5 Minutes a Day with These Simple Updates

Got five minutes to spare? Forget doing an ab workout on whatever the latest As Seen On TV recommendation is. Five minutes is all you need to make some quick updates to improve your Storbie site!

A little bit each day can have a positive impact on the performance of your site, including huge benefits for your SEO (search engine optimisation) and your customer’s experience. Way better results than your ab machine!

Your Storbie site should be thought of as part of the team. Not only can it be a retail outlet, but it’s like a staff member too.

Along with being a place for customers to shop online, your site essentially puts on its uniform and name badge to welcome visitors, provide suggestions, and answer a number of questions.

And as with your human staff members, your website needs a little support and guidance to really make it shine! Just five minutes of attention can make a huge difference.

Consider if you were to include your Storbie website in your staff meetings. You would check in on how it’s doing, discuss some products or services to promote, and catch them up on the latest business info. 

In this article we break down how to make the most of your five minutes so that your web-team member works best for you. (more…)

2019 Marketing Dates and Your Downloadable Calendar

With a new year comes a whole new set of marketing dates and opportunities to promote your business.

Each year there are 11 public holidays and four seasons in which you can plan sales around. But you’re missing out if you’re not engaging with the many more holidays, events and observances that happen throughout the year.

The United Nations has a number of days, weeks, years, and even decades to acknowledge, along with national and local events, shopping days, sporting tournaments and more!

We’ve put together as many notable dates as our calendar could handle to help you plan your marketing for 2019.

These include monthly events such as:

  • Fizz Free Whanau in January – Challenge to Cut Out Sugary Drinks
  • NZ Music Month in May
  • Health Literacy Month in October

We’ve also included events that have not had their dates publicly announced but which the month is estimated, including:

  • Samoan Language Week, expected in May
  • Red Puppy Bikkie Day for the Blind Foundation Guide Dogs in July
  • Loud Shirt Day in September

Some of the more unusual observances include:

  • Darwin Day – Celebrating “Intellectual Bravery, Perpetual Curiosity, Scientific Thinking, Hunger for Truth”.
  • Pi Day – Celebrating math and eating pie.
  • First kindergarten in NZ Anniversary – Did you know in 2019 it will be 130 years since the very first kindergarten opened?
  • Hobbit Day – The birthday of fictional characters Bilbo and Frodo Baggins from The Hobbit and the Lord of the Rings, celebrating by Tolkien fans around the world.

To receive 2019’s calendar free, sign up for Storbie’s ecommerce newsletters here.

Get Ecommerce-Confident: What’s Actually Involved in Fulfilling Online Orders

Fear of the unknown can stop us doing a lot of things. When it comes to business unknowns, we worry there’s more to it than we can see, that we’ll get it wrong, that it’ll be too hard. So sometimes we think it’s better not to try.

Ecommerce can be that scary thing for some people. Talking about “commerce” on its own can sound intimidating enough, but add the technical element and it’s like an automatic shutdown happens in one’s confidence.

Here at Storbie, we are working to change that. We’ve created a platform that makes building your own website with ecommerce capabilities super easy. And in this article we’ll show you how the sales process works from the retailer’s point of view to help you become ecommerce-confident! (more…)

Ways to Promote Your Storbie Site Using Tools You Already Have

Hitting the Launch button to publish your Storbie website can be an exciting moment. Here it is – your website is live and viewable to the public!

But just as with a physical store, simply because the door is open and the welcome sign put out, doesn’t mean that people are going to wander past or come inside straight away.

There are a number of things you can do to promote your website, and we have a list of 22 Marketing Tips here for you to work through, but if you’re looking for some quick solutions, here’s how to get the word out there using the tools already at your disposal. (more…)

What New Zealanders want, and how you can give it to them

New Zealand is a pretty ka pai place. Consistently named one of the top countries to live in the world, there are many benefits, like the scenery, the culture, and the lifestyle, to name a few.

However, finding information about New Zealanders and how to market to them isn’t always easy. Especially when it comes to habits and spending (unless we’re talking sport). Most online information is for the US, UK or Australian markets.

Anecdotal evidence can be helpful to a degree, but sometimes you need the cold hard facts to help make informed business decisions.

At Storbie, we’ve sorted through the latest reports relating to Kiwi shopping habits to bring insights for how best to sell to the locals. (more…)

Here for summer: Hydro Surf brings Aloe Up to Storbie

Storbie is proud to announce that Dunedin company Hydro Surf has joined the Storbie Supplier Network, providing swim and sun care products in New Zealand.

With the weather heating up, now is the perfect time for pharmacies on our Pharmacy Pro Plan to connect with Hydro Surf and stock their products on your Storbie pharmacy website. Products will appear on your site with compliant descriptions and images, and will automatically update as required by the supplier. (more…)

Youthful Simplicity Wins Storbie Award

Scrunchies, playing cards, and drink bottles were part of a winning combination for Young Enterprise Companies finding success with Storbie.

Five companies have taken out honours at the 2018 Storbie Awards, with four awards being decided by judges, and a fifth award based on online sales. (more…)