What Type of Website Does My Business Need?

Your business needs a website. If you’re serious about what you do, a social media account or an online listing is no longer enough. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

But what type of website your business needs can depend on the kind of business you manage, whether you’re selling products or services, the level of engagement you want online, and what the purpose of your site is.

Ask yourself the following questions:

  • Where can my business currently be found online?
    • It may be a Facebook Page or Google Listing. That’s a start, but your own website is a step further in terms of professionalism. People often don’t trust a business if you’re only selling on Facebook, so you may be losing sales.
  • Who will my website be targeted at?
    • Think about your key demographics and the reasons they may find your website helpful.
  • What do I want customers to do on this website?
    • Do you want to inform them? Inspire them? Bring them in store? Have them shop online?
  • How much time do I have available?
    • A website doesn’t have to take up a lot of time, but content should be regularly refreshed. On Storbie, it only takes a couple of hours to get up and running.
  • What level is my business at?
    • How far has your business come so far? Where do you want it to go to next?

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Storbie named Supplier of the Year at the 2018 Pharmacy Awards

Wellington-based ecommerce platform, Storbie, is proud to have been named Supplier of the Year at the 2018 Pharmacy Awards held in Auckland on Saturday evening, 28 July.

In just 18 months, Storbie has become the leading ecommerce provider for New Zealand independent pharmacies, with over 20% using the platform. Storbie is recommended to pharmacies by the Pharmacy Guild of New Zealand.

Storbie is helping community pharmacies engage with the changing generation of shoppers as well as prepare them for the influx of overseas discounter chains. With the option for a catalogue website, click and collect, or full ecommerce, pharmacies can choose the level of online sophistication they need to help their customers make informed decisions. (more…)

Making ecommerce accessible for everyone

Accessibility is a hot topic. From Alison Mau’s opinion piece pointing out the ridiculousness of pedal bins in disabled toilets to the push back for plastic straws to be kept available in restaurants for those with disabilities, it is an issue more people are becoming aware of every day.

And with New Zealand’s ageing population, accessibility will continue to be an important feature both online and off. According to analytics collected by Google, more than 250,000 Storbie users are over the age of 55, with almost 95,000 of those 65+.

Being actively inclusive benefits everyone. But for the 24% of New Zealanders who identify as having a disability, it can make a world of difference.

Online should be accessible to all. Allowing shoppers to browse your Storbie website in their own time, on whatever device and from wherever they are, along with having items delivered to their home, are just some of the advantages.

Accessibility is especially important if your business provides products for the elderly and disabled, and should be a major consideration in the set up of your website.

Let’s take a look at some of the steps you can make to ensure your Storbie website is accessible for everyone. (more…)

Forest & Bird: Sales going through the roof with Storbie

Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!

We spoke to Jess Winchester and James Cameron from Forest & Bird, New Zealand’s leading independent conservation charity, who both shared valuable insights for business owners and charitable organisations. Read on to find out how Storbie has helped create a positive sales force for Forest & Bird. (more…)

Create a Home Page with Impact and Revitalise Your Online Shop

How often have you looked around your living room and wanted to rearrange the furniture or bring in new items to freshen up the space?

What about your website?

Moving furniture is linked to creativity and mood elevation, and you can get the same rewards from an update on your website.

And there’s even more benefit to be had from changing just a few settings online, including a boost in Search Engine Optimisation (SEO).

There are no set rules on how often you should change up your site, as it’s different for every brand and business. However, if it’s been a few years, it’s likely time for a little nip and tuck.

Whether you have hours or just minutes to spare, here are some easy adjustments to revitalise the look of your website. (more…)

SEO Guide – Step 8: Settings

To be visible on web searches, your website needs to have strong SEO.

By following through the previous steps in our guide, your Storbie shop will be optimised and looking great for your customers.

In the final chapter, we take you through the extra settings that Storbie has available. (more…)

How to set up a free Storbie Shop with the Young Enterprise Scheme NZ

Storbie has been a proud supporter and sponsor of the Young Enterprise Scheme in New Zealand, also known as YES, since 2015.

Young Enterprise works with secondary school students and teachers across New Zealand, mentoring them through the process of launching a new business. Participants gain business management experience and a better understanding of entrepreneurship.

For students taking part in Young Enterprise, Storbie offers a free ecommerce website to help market and sell products online, enabling friends, family, and the general public to discover and buy directly from students. Everyone is encouraged to join the YES Market, an online marketplace that showcases products and businesses from participants.

The YES Market provides increased exposure and is actively promoted by the Young Enterprise Trust.

For YES students setting up an online store with Storbie, here are 9 steps to help you out: (more…)

SEO Guide – Step 7: Accessibility of your ecommerce website

Search engine optimisation affects the online visibility of your business and products through organic results. The higher your rank, the more likelihood of being seen by your target audience.

Accessibility in the online world can mean a few different things. It can relate to the accessibility of the device a website is being viewed on, as well as the accessibility for the people using it. 

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SEO Guide – Step 6: Headings

Your website appearing in a Google search is dependent on strong SEO. And the steps to create SEO will not only assist in your online visibility, but also add to the experience for consumers that are using your website.

Part six of an eight part series on Search Engine Optimisation for your website looks at Headings.

The good news is that if you’re already using the Storbie platform, a lot of the hard work here is done.
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SEO Guide – Step 5: Social Media

Search Engine Optimisation, or SEO, is the most effective way of organically bringing people to your Storbie website.

In the first four steps of our eight part series, we have looked at keywords, product images, your page name and URL. In our fifth step we take a more external view with the role of social media.

Having a social media presence adds to your company’s credibility, and the more active social accounts that link to your website, the more credible search engines view it.

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