Attracting new customers and selling more to existing customers are the two main ways to grow your pharmacy, however, selling more to existing customers can be challenging when your pharmacy is based in a low-income area.
You already understand how much financial strain some families experience just to meet their basic healthcare needs and for these customers, focusing on patient care and filling their prescriptions efficiently and safely is your priority.
So, what does that mean for your pharmacy and its ability to grow? It means turning some of your attention to attracting new customers. Today, we’re going to look into some of the different customer groups you can reach by building an online presence for your pharmacy:
If you’re just dipping your toes in the world of getting your pharmacy online, gearing up to manage delivering online orders can feel like it’s way, way in the future, especially for a small community pharmacy. So, why would you bother having your products displayed on your website? Here’s why you might be missing the secret sauce your competition is cottoning on to.
We love a good news story here at Storbie, especially when it’s a bit of fun too. We chat to Tauranga pharmacy owner and self-proclaimed dad joke king, Simon Hodgson, about how he inadvertently sparked a flurry of demand for Bureta Pharmacy’s Man Flu Relief after a tongue-in-cheek Facebook post went viral.
Storbie, the award-winning website and ecommerce
platform for pharmacies, is excited to announce plans to integrate with
innovative Australian pharmacy software company, Z Software.
Storbie makes it possible for pharmacy owners to
deliver the best online experience of their business to their customers –
complete with health resources, professional services pages, and product
listings with images and descriptions managed by leading pharmaceutical
Soon, together with Z Software, it will be even
easier for pharmacies to fully stock their pharmacy website with products for
display or purchase, complete with dynamic pricing and stock management
maintained by Z Register.
The Capital’s leading companies have been named as finalists in the Wellington Gold Awards, and Storbie is excited to have been nominated in the Emerging Gold – Services category!
Awards events are always a time to reflect on what we have accomplished as a team, and to take stock and recognise the people that help us do what we do every day.
Being recognised amongst some fantastic local businesses doing huge things on the world stage is incredible and we would like to say a big thank you to you, our partners and our customers that choose Storbie to power your online business.
Now, we patiently await the Awards dinner later in July, and it is there that we will learn if 2019 is the year we take out the coveted title!
A social media page is a great start towards
an online presence. But it’s just that – a start. We often speak to pharmacists
who say they have a Facebook page, and therefore don’t need a website, online
store or other online presence. Today, we’re going to explore that point of
view, and explain why you need a website as well as a social media page.
Here’s something we hear a lot: “I don’t need
a website because most of my customers are elderly, and don’t use the
internet.” If you’re one of the pharmacy owners saying this, you might be
surprised to learn that the reality couldn’t be further from the truth. Here’s
why, and why that matters:
If you’re running a pharmacy in a smaller town, you may think that you don’t need a website. After all, you might be one of just a few pharmacists, so not only do the residents know about you, they also don’t have many alternatives when it comes to shopping for their medicine.
Or do they? We’re going to bust some of these myths around small town pharmacies, and show why small town pharmacies need to be just as online as pharmacies in urban centres. Read on:
Big discounters have arrived in the New Zealand pharmacy market. It’s been a long time coming, but now that they’re setting up shop next door, how prepared are you to compete?
We speak with Managing Director of First Retail Group Ltd, Chris Wilkinson, about the importance of an online strategy to help prepare against discounters.
Chris, we’ve seen discounters come into the
market in other verticals. What affect can they have on established businesses?
Discounters are disruptors in that they
shift consumer expectations, making it more challenging for established businesses
to compete. Retailers must look to other ways of demonstrating their overall
value proposition and widen their audience through new channels such as
We’re in a time of accelerating change.
Ten years ago, the only way for New Zealanders to
get their hands on an iPhone was to import it from overseas and have a telco
unlock it. Now over 70% of us own a smartphone.
Not unrelated, New Zealand is currently seeing a
decline in people driving. There are around 100,000 less drivers now than in
2012. Fewer people under the age of 40 are learning to drive, with less teens
on the road than those over 75 years of age.
These changes are just part of what is causing a significant shift in the way we shop. With access to the world in your pocket, why drive
to a store, when the store can come to you?
Pharmacies are not immune, and need to adapt if they are to continue being relevant in this evolving market.