A social media account or an online listing is no longer enough, your pharmacy needs its own standalone website. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.
Pharmacies are especially of interest to shoppers in New Zealand, with an 18% growth in online search via Google in the first quarter of this year, compared to the previous year. But what type of website your pharmacy needs depends on what you want to get out of it. (more…)
Your business needs a website. If you’re serious about what you do, a social media account or an online listing is no longer enough. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.
But what type of website your business needs can depend on the kind of business you manage, whether you’re selling products or services, the level of engagement you want online, and what the purpose of your site is.
Ask yourself the following questions:
Where can my business currently be found online?
It may be a Facebook Page or Google Listing. That’s a start, but your own website is a step further in terms of professionalism. People often don’t trust a business if you’re only selling on Facebook, so you may be losing sales.
Who will my website be targeted at?
Think about your key demographics and the reasons they may find your website helpful.
What do I want customers to do on this website?
Do you want to inform them? Inspire them? Bring them in store? Have them shop online?
How much time do I have available?
A website doesn’t have to take up a lot of time, but content should be regularly refreshed. On Storbie, it only takes a couple of hours to get up and running.
What level is my business at?
How far has your business come so far? Where do you want it to go to next?