business advice

How to Choose the Right Social Media Platform for Your Online Business

Social media is a part of day to day life. 90% of New Zealanders aged 15 and above use it, and 80% of that usage is via mobile, meaning we take our news feeds wherever we go.

Because of this, social media needs to be a part of your business plan.

But where do you start? There are a lot of options, and stories are constantly being churned out by the media about how “this social network is rising” or “this one’s days are numbered”, and it can be hard to keep up.

You also need to keep in mind the target audience, the style of your brand, and how you want your voice to be heard.

We understand that when you’re involved in a busy time-constrained business, you need to know where best to invest, without spending a lot of hours researching through a sea of information. Especially as changes are happening exponentially in the social world.

So we’ve created a quick and current guide to the major social media platforms and which types of online and retail businesses they work best for. (more…)

The First Ever New Zealand Facebook Boost Your Business Event Hosted by Business North Harbour

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

This excerpt is from the May 2016 edition of the FYI Magazine. Thanks to Business North Harbour for sharing. Read the full article and watch the video below!

Boosting Local Business With Facebook

In the cluttered world of social media how do you make your business stand out and ensure it leads to growth?

It was a real coup for Business North Harbour, when in April they partnered with Facebook to host a free information seminar so members could interact with experts from Facebook and learn about Facebook’s best practice for businesses. (more…)

squid-colour-changing-rainwear

Small Talk: From Local Market To Global Business — Why London-based Squid Are Singin’ In The Rain

This edition of Small Talk is about Squid, an award-winning rainwear design company founded in London by Viviane Jaeger and Emma-Jayne Parkes. The duo started out selling at a Sunday market, secured a contract with TATE Museums and The Museum of Modern Art and are now selling in 19 countries worldwide. They have just launched their newest venture in New Zealand by selling online using the Smallfish platform.

We spoke to Viviane and Emma-Jayne about the milestones that have propelled the growth and success of Squid. Their story serves as a great example of how passion, a vision and careful research and development can drive your business to new heights. (more…)

Managing Your New Business: Tax Planning

Effective tax planning is an important consideration for new businesses in the start-up phase, growth phase and beyond. Stephen Nicholas, Deloitte Private Partner, outlines the steps to minimising the impact of tax on your new business. With careful planning and forecasting and by being aware of key dates as well as seeking advice when you need it, you’ll be well on your way to managing your company tax without a hitch! Read on to find out more. (more…)