How is it that the holiday season seems to appear out of nowhere each year? Better start planning early! If last year’s figures are anything to go by, New Zealanders will continue to do more of their Christmas shopping online. The BNZ Online Retail Sales Index reported that total online sales grew by 14% in December 2016 compared to December 2015. International online purchases grew by 17% while domestic purchases grew by 13%. You can see the full report here.
In an attempt to drive domestic online sales, the nationwide online and retail event Click Monday continues to run, after a successful debut in 2013. If you’re not familiar with Click Monday, it is New Zealand’s version of the US based Cyber Monday – a one day online sale that takes place each year on the Monday after Thanksgiving and that signifies the official kick-off to the online holiday shopping season in the US. The NZ Click Monday site provides a centralised website where consumers can browse deals by category and click through to the individual sites to make purchases.
Click Monday takes place in late November. Some big brands take part – but this doesn’t mean that small online retailers can’t get in on the action too. (more…)