Click Monday

key dates and ideas for your ecommerce marketing calendar

21 NZ Holidays, Dates and Events to Boost Your E-commerce Store Marketing

Looking for marketing ideas to boost engagement and sales via your ecommerce store? As a small business owner, you’re no doubt always keen to take advantage of new trends and test out new ideas.

However, sometimes it’s worth looking to tried and true marketing tactics and proven consumer behaviour so you can spend less time racking your brain for viral ideas, and more time putting marketing into action to achieve results. (more…)

Click Monday for Small Businesses: How To Make The Most Of New Zealand’s Biggest Online Sales Day

click-monday
How is it that the holiday season seems to appear out of nowhere each year? Better start planning early! If last year’s figures are anything to go by, New Zealanders will continue to do more of their Christmas shopping online. The BNZ Online Retail Sales Index reported that total online sales grew by 14% in December 2016 compared to December 2015. International online purchases grew by 17% while domestic purchases grew by 13%. You can see the full report here.

In an attempt to drive domestic online sales, the nationwide online and retail event Click Monday continues to run, after a successful debut in 2013. If you’re not familiar with Click Monday, it is New Zealand’s version of the US based Cyber Monday – a one day online sale that takes place each year on the Monday after Thanksgiving and that signifies the official kick-off to the online holiday shopping season in the US. The NZ Click Monday site provides a centralised website where consumers can browse deals by category and click through to the individual sites to make purchases.

Click Monday takes place in late November. Some big brands take part – but this doesn’t mean that small online retailers can’t get in on the action too. (more…)