Online and offline shopping is merging as more “omnishoppers” appear in the marketplace. These consumers browse online and shop offline, and vice versa.
It’s now not enough just to have an online presence, but a catalogue of products is also expected so shoppers can browse on their own time.
About the Omnishopper
Omnishoppers will often browse in store while on their phone, so as to compare prices, read online reviews, scan barcodes, take photos of products, and discuss them with family or friends before purchasing. They are the ultimate researchers.
Storbie is on board to accelerate retail success in Hamilton, by developing New Zealand’s first community ecommerce initiative for the Hamilton CBD. The initiative will launch in October this year, as part of an overall strategy to revitalise the city centre.
Working with Hamilton Central Business Association, the city’s Business Improvement District which represents the 1,200 businesses and property owners in the Hamilton CBD, Storbie will redevelop the current Hamilton Central website into a Hamilton Central Marketplace. This online marketplace will allow all CBD businesses to be visible online in what is much more than just a directory site, with products and services from all the different businesses able to surface together in a single location.