Online and offline shopping is merging as more “omnishoppers” appear in the marketplace. These consumers browse online and shop offline, and vice versa.
It’s now not enough just to have an online presence, but a catalogue of products is also expected so shoppers can browse on their own time.
About the Omnishopper
Omnishoppers will often browse in store while on their phone, so as to compare prices, read online reviews, scan barcodes, take photos of products, and discuss them with family or friends before purchasing. They are the ultimate researchers. (more…)