Social media can be a fickle beast. There seems to be a new so-called influencer on my feed every week with their particular hack that’s going to catapult my marketing to new, unfounded levels of success.
They promise followers and engagement and likes flowing like a waterfall, if only you ‘follow these three simple steps.’ But then, when you try the tactics, strategies and principles they suggest, the results are never quite what was promised. Maybe an extra like here and there, maybe a few shares of your posts. But ultimately, likes of your Facebook page aren’t the same as dollars in the bank – so if it’s not getting people to buy things then what’s the point?
A website for your pharmacy is an asset to
your business. And, like all assets, it needs maintenance to stop it from
falling into disrepair. We talk to many pharmacy owners who put the brakes on
getting started online because they are worried they won’t be able to keep up
If this is you, don’t panic – unlike other
website systems, your online presence with Storbie doesn’t need as much
maintenance. Storbie has automated many of the things that typically take a lot
of time to manage – like keeping product images, descriptions and pricing up to
date. This means the time you do spend on your website is time that you can
focus on promoting your site – the things that add value to your business.
So what does that look like? Well the minimum
amount of effort you can probably get away with, for relatively maximum impact,
is just an hour per week. Here’s how you could expect to get the most
out of that hour.