digital strategy

Prepare against discounters with an online strategy

Big discounters have arrived in the New Zealand pharmacy market. It’s been a long time coming, but now that they’re setting up shop next door, how prepared are you to compete?

We speak with Managing Director of First Retail Group Ltd, Chris Wilkinson, about the importance of an online strategy to help prepare against discounters.

Chris, we’ve seen discounters come into the market in other verticals. What affect can they have on established businesses?

Discounters are disruptors in that they shift consumer expectations, making it more challenging for established businesses to compete. Retailers must look to other ways of demonstrating their overall value proposition and widen their audience through new channels such as e-commerce.

(more…)

Is New Zealand’s Click Monday Here To Stay?

Click Monday in New Zealand has come and gone, and now it’s time to count the dollars and measure up against the costs to deliver the campaign. How did retailers go? Was it a success? While you ponder your ROI, the question should be asked… where is this “Click Monday” phenomenon going and is it actually here to stay? (more…)