You don’t have to be a tech whizz to be able to see how easily your business can be found online, you just need to be able to think like a customer of a pharmacy.
To complete this self-assessment, all you need to be
thinking about is:
What are potential customers looking for online that my pharmacy could help them with?
What are existing customers looking for online that my pharmacy could help them with?
We’ll cover off the basics when it comes to search and
finding your pharmacy. We’ll jump into your website and ask a few questions
about that, we’ll dive into your social media pages and we’ll take a look at
your online reputation too.
Ten years ago, the only way for New Zealanders to
get their hands on an iPhone was to import it from overseas and have a telco
unlock it. Now over 70% of us own a smartphone.
Not unrelated, New Zealand is currently seeing a
decline in people driving. There are around 100,000 less drivers now than in
2012. Fewer people under the age of 40 are learning to drive, with less teens
on the road than those over 75 years of age.
These changes are just part of what is causing a significant shift in the way we shop. With access to the world in your pocket, why drive
to a store, when the store can come to you?
Pharmacies are not immune, and need to adapt if they are to continue being relevant in this evolving market.
If you’re looking for ways to future-proof your pharmacy, you’ve come to the right place!
Storbie is the award-winning solution and number one website platform used by New Zealand community pharmacies and we are now excited to launch our solution to Australian community pharmacies. We work closely with key pharmacy industry organisations to best understand what pharmacists need, to find web solutions to meet your specific digital requirements.
In this article we address the top 4 reasons pharmacy owners are choosing to stay offline and why that could be at the detriment to your pharmacy.
The Pharmacy Guild of Australia recently presented their major strategic planning project at their annual conference, Pharmacy Connect, to Australian pharmacies.
Called Community Pharmacy 2025, or CP2025, it outlines a recommended strategic vision and road map to achieve growth in community pharmacies and ensure their sustainability through to the year 2025 and beyond.
CP2025 is the outcome of large scale market research undertaken with pharmacy owners, staff, students, patients, and stakeholder engagement, and the results are just as relevant for New Zealand pharmacies as our neighbours across the ditch.
The Pharmacy Guild of Australia recommends nine pathways for growth in community pharmacy as part of CP2025. They include: (more…)