Ecommerce Inspiration

Writing Tips to Engage Customers and Search Engines

A picture may be worth a thousand words, but a well-worded description can sell anything.

Words are convincing, they’re emotive, and they’re what every product on your website needs to accurately describe them for your customers and search engines, like Google.

You don’t need to be a master of the pen (or keyboard) to convey why your product should be snapped up, but it helps to put a little effort into your text. (more…)

Choosing the Right Colours For Your Website

The brain processes visual images faster than text, in fact 60,000 times faster, and colour plays a large role in us making quick judgements.

Colours can influence our mood and feelings, and it’s a great tool for subtle branding across your Storbie website so your business is perceived the way you want.

In the Management Decision Journal’s “Impact of Color on Marketing”, it states people make up their mind within 90 seconds of their initial interactions with either people or products, and about 62-90% of the assessment is based on colours alone. Colour, along with your website’s layout, can determine whether a visitor will continue to browse your site.

Take a look at your local fast food restaurant. It’s likely to be a vibrant red. This is because┬áred is a known appetite stimulant, supported closely by orange and yellow. Think McDonalds, KFC and Pizza Hut.

If you’re selling edible items online, red is a great colour to choose. However, it’s best to stay away from blue which is an appetite suppressant.

What colour is Jenny Craig’s logo? Weight Watchers? Most weight loss companies use blue for all of their branding. (So if you’re looking to shed a few pounds, try dishing up meals on a blue plate, or installing a blue light in your fridge, the results might surprise you.)

The reason these colours create such different reactions is down to nature. In the wild there’s very little that’s blue and edible. Nature and our experiences combine to give us an immediate reaction to colour, whether we’re fully aware of it or not.

Colour psychology has been used for decades to market and sell to consumers, and you can easily incorporate it into your Storbie website’s branding. (more…)

Love Lis NZ: Turning a passion for painting into a thriving online business

Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!

We spoke to Lisa Robertson from Love Lis NZ, an online store selling fine art prints. Lisa shares some valuable insights for new business owners, read on to find out:

  • How to successfully manage your days working from home and achieve your ideal work/life balance
  • The importance of building up a customer database for email marketing
  • How you can make Facebook marketing work for you
  • The importance of planning, research and epic customer service
  • Lisa’s advice for you if you’re thinking about turning your passion into a career

(more…)