ecommerce

RxOne Integration Now Available for Pharmacies with Storbie

Your Storbie online shop just became even easier to manage, with RxOne integration now up and running.

This means that all pharmacies who use the RxOne POS in store can connect with their Storbie online shop to ensure price and stock levels are kept up to date automatically.

RxOne is also extending an offer to Storbie customers: for the months of November and December, you can add e-commerce functionality for just $1 (terms and conditions apply). Installation can be scheduled up until the end of January 2018.

Storbie is the New Zealand Pharmacy Guild’s preferred e-commerce platform for pharmacies due to our commitment to the pharmacy sector and delivering an end-to-send solution tailored for New Zealand pharmacies.

Integrations with RxOne, and shortly Toniq, help connectivity and simplify management. Additionally, with our Supplier Network you can sync your site with supplier-managed catalogues. These suppliers do all the work to keep your product imagery and content up to date.

To take advantage of the RxOne integration, call 09 300 7007 or email info@rxone.co.nz

 

GSK Consumer Healthcare Make Storbie Even Easier for Independent Pharmacies

Storbie is excited to announce that GSK Consumer Healthcare, a science-led global healthcare company with some of the most recognised health brands in New Zealand, will sync their product catalogue with our online management system in 2018.

This means that pharmacies on our Professional Plan will have GSK’s trusted brands, such as Coldrex, Panadol, Sensodyne, and Voltaren, completely loaded onto their website with just a couple of clicks.

All GSK Consumer Healthcare products will then automatically update with the latest changes, images, and compliant descriptions. Price and stock levels will also synchronise with POS systems.

GSK have a mission to help people do more, feel better, and live longer and always see to improve access to over-the-counter medicines. Partnering with Storbie supports this mission. Find out more about GSK and their products here.

Storbie expects GSK Consumer Healthcare products to be available through our online management system by February 2018.

For further information on Storbie’s Professional Plan, contact support@storbie.com, and read more about Storbie’s online product catalogue management system for pharmacies here.

You need to be part of Cyber Monday, here’s how to get involved

With just over a month until Christmas, the serious shopping season is upon us.

And while promotions are starting earlier and earlier as retailers try to get the jump on their competition, there’s no doubt consumers still expect the big deals to be on offer for Black Friday through to Cyber Monday (Nov 24-27). And yes, that includes Kiwi consumers too.

Black Friday is infamously one of the craziest days in American retail, as people would literally stampede to find a bargain. But with the mix of injuries occurring in store, the international interest in the sales, and the growth in e-commerce, it was only a matter of time before the deals moved online.

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In New Zealand, it’s officially the silly season when “Creepy Santa” appears on Auckland’s Queen Street.

In 2005, Cyber Monday was introduced by online retailers wanting a piece of the action. It was the 12th biggest shopping day that year, and by 2012 had claimed the number one spot.

Now with global deals and the varying time zones that come along with that, it’s fast becoming Cyber Weekend; offers starting online around the world on Friday and running for four days. There’s even a “Small Business Saturday” during the weekend to encourage shoppers to focus on the little guys too!

So, why do you need to be involved? As the adage says, “you’ve got to be in to win”, and that absolutely applies here.

In 2016, Cyber Monday hit a new record in the US with $3.45 billion, the first time that online sales in a single day passed the $3 billion mark. In New Zealand, online spending increases year on year across the Cyber Weekend, last year with a bump of 35%, meaning there’s plenty of Kiwis keen to shop during this time, too.

So, we know consumers want to spend, but it’s up to you to take advantage of this. And Storbie’s done the homework on what you need to do to prepare.

Be different, be you
You don’t need to match what the big retailers are doing, after all that’s not why people come to you in the first place. You also don’t need to have lots of products at hugely reduced prices. Select a few main specials to feature, but also think about shipping deals and offers for click and collect (20% off your next purchase when you collect in store, anyone?) Read more on activating discounts here.

Know your target
You’re going to need to be more specific than “anyone and everyone” here, and the smaller the business, the more focus is required. Decide on two or three types of people that you want to attract and create a few deals for each of them. If it helps, picture your best customers (or even a friend) coming into your store, and the main items they’re likely to want to purchase.

Cyber MondayKnow your offer
Are you just doing a one day sale on Cyber Monday, or running promotions across the four days? Will deals swap out daily/hourly or will you have set deals for the full promotion time? Remember to keep it simple if this is your first time taking part.

Dare to Drop Prices
You don’t have to discount everything. It’s better to do one big deal really well, than lots of little deals half-baked. Consider one well-promoted loss-leader supported by smaller discounts across a variety of products. That main product may only need to be available for a limited time, too.

Tease the deals
Spread the word of your involvement and what type of specials will be on offer. Include the information in emails, social media posts, and on your website. Remember, once the deals are teased you will have to follow through to avoid disappointing shoppers. This is where you can really catch the attention of shoppers with offers like “1 only at 70% off!” or “Free Shipping All Weekend!”

Freshen up content
Have a look through your website and shop to ensure all content is up-to-date and welcoming. It’s also a good idea to look at stock levels, as there’s nothing worse for shoppers than going to a site to find only three out of 20+ items are available to purchase. You also want to make it clear for shoppers when they visit your site that there’s a sale on, so consider how images can help you do this clearly.

It’s not just about the sales
Okay, it’s a lot about the sales, but this is also your chance to engage new clients, so make sure you give shoppers a reason to come back once the promotion is over. This may be an offer for free shipping next time they purchase, or asking them to sign up to your mailing list.

Need help setting up these promotions? Read about capturing email addresses for your mailing list here. . And for creating discounts and vouchers, read our support article here.
Or simply contact our friendly support team for help at support@storbie.com

Cyber Monday is 27 November this year, with the weekend of sales beginning Black Friday 24 November. 

What’s New In Storbie: Social Media Icons For Your Menu Bar

Your social media pages are important channels for interacting with existing and potential customers. No doubt you’re always looking for ways to grow your social audience and increase engagement through these channels.

Now you can make sure your social media channels are front and centre on your website with the new social icons for your website menu bar. When you add this feature to your online store, your social icons will appear in the menu bar on both desktop and mobile, and they will link to your social media pages so your visitors can become valuable fans!

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Automatically Sync the GO Healthy Product Catalogue With Your Online Store!

We recently announced that we are working on an online product catalogue management system for pharmacies. We’re now excited to say that GO Healthy will be one of the first suppliers to have their product catalogue ready to sync with a Storbie online pharmacy store through this system.

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Storbie’s Vision for a Pain-free Pharmacy Online Store Product Catalogue Management System

Over the last 12 months Storbie has quickly grown to be the biggest supplier of ecommerce-capable websites to independent pharmacies in New Zealand. During that time, we have spoken to hundreds of pharmacies, come to admire the important work that they do and appreciate the way that they manage a complex and challenging business.

Pharmacies are not only delivering an important health service – that many of us take for granted and takes years of training, focus and attention to detail – they are also managing a complex retail business, bringing together products from hundreds of suppliers into a busy store. It’s no wonder that pharmacies often struggle to find the time to get their pharmacy and product catalogue online even if they appreciate the importance of doing so.

Identifying the challenges of online product catalogue management for pharmacies

At Storbie we are a practical bunch. We are always striving to identify and solve our customers’ real challenges. We have also always been the champion of the independent retailer. While working with pharmacies, we have come to learn that the biggest challenge facing the independent pharmacy in New Zealand regarding setting up and managing a digital channel is the product catalogue.
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Tips For Responding to Positive and Negative Online Reviews

Positive customer reviews provide a healthy competitive advantage for your business. That’s why we included testimonials in our list of 12 ecommerce website must-haves to win over new customers.

When a customer takes the time to write a review about your business – whether good or bad – it is important that you respond. In this article we provide tips for collecting positive reviews, how to respond to reviews and, in the case of a negative review, how to turn an unhappy customer into a happy one. (more…)

What’s new in Storbie: Master item footers, product suggestions and more!

Ready for some new features to knock your socks off? Because this month we’re all about feet. Well, footers, to be exact. Come to think of it, while we’re on the topic of socks, would you like some shoes with that? You too can cross-sell to your heart’s content with our new product suggestions feature (beta). If you’re not getting a kick out of our puns, let’s move on to explain more about what’s new in Storbie this month.
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storbie ecommerce online store and marketplace new features

What’s new in Storbie: Ecommerce Tracking, GoSweetSpot Integration and more!

While we do love a classic April Fools joke, something we’re serious about is getting smarter with your data. So with that in mind, we’ve added ecommerce tracking for Google Analytics, plus more features designed to help you classify and boost exposure for your products. And while most people would agree that shipping is not a barrel of laughs, you’ll be grinning from ear to ear with the release of Storbie’s integration with shipping service GoSweetSpot. Here are more details about what’s new in Storbie this month.
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Ecommerce marketing guide for your online store

Marketing Ideas To Promote Your New Online Store

So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.

The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.

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