Facebook

How to Choose the Right Social Media Platform for Your Online Business

Social media is a part of day to day life. 90% of New Zealanders aged 15 and above use it, and 80% of that usage is via mobile, meaning we take our news feeds wherever we go.

Because of this, social media needs to be a part of your business plan.

But where do you start? There are a lot of options, and stories are constantly being churned out by the media about how “this social network is rising” or “this one’s days are numbered”, and it can be hard to keep up.

You also need to keep in mind the target audience, the style of your brand, and how you want your voice to be heard.

We understand that when you’re involved in a busy time-constrained business, you need to know where best to invest, without spending a lot of hours researching through a sea of information. Especially as changes are happening exponentially in the social world.

So we’ve created a quick and current guide to the major social media platforms and which types of online and retail businesses they work best for. (more…)

Ecommerce marketing guide for your online store

Marketing Ideas To Promote Your New Online Store

So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.

The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.

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The First Ever New Zealand Facebook Boost Your Business Event Hosted by Business North Harbour

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

This excerpt is from the May 2016 edition of the FYI Magazine. Thanks to Business North Harbour for sharing. Read the full article and watch the video below!

Boosting Local Business With Facebook

In the cluttered world of social media how do you make your business stand out and ensure it leads to growth?

It was a real coup for Business North Harbour, when in April they partnered with Facebook to host a free information seminar so members could interact with experts from Facebook and learn about Facebook’s best practice for businesses. (more…)

Howick Village

Ways to successfully promote and get more visitors to a town – what’s working for Howick Village

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

Shop Local Promotions Working For Howick Village

With nearly a third of Kiwis now using a smartphone to find local information, Howick Village in Auckland knows it is important to provide local businesses, residents and visitors with a tool that facilitates local engagement on mobile devices. We spoke to Jenny Foster, Howick Village Business Association Manager, about how exciting town events combined with digital channels work together to promote Howick’s unique combination of heritage town and boutique shopping destination. Read on to see the types of town promotions that are working for Howick. (more…)