Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!
We spoke to Lisa Robertson from Love Lis NZ, an online store selling fine art prints. Lisa shares some valuable insights for new business owners, read on to find out:
How to successfully manage your days working from home and achieve your ideal work/life balance
The importance of building up a customer database for email marketing
How you can make Facebook marketing work for you
The importance of planning, research and epic customer service
Lisa’s advice for you if you’re thinking about turning your passion into a career
So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.
The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.