Google

Using Google Analytics with your Storbie Website

Having a website with Storbie provides you with lots of integration options, and one that we recommend to help with your strategy planning and marketing is Google Analytics.

The best way to gain insights regarding visitors to your website, Google Analytics is free to almost everyone! Known as a freemium web service, all of the main services are free to use, and are more than enough for small to medium businesses, so put your credit card away!

If you haven’t used Google Analytics before or aren’t sure where to start, this article will step you through the benefits, set up, and how to read the results, in order to better understand your visitors and help your business succeed online with Storbie. (more…)

SEO Guide – Step 8: Settings

To be visible on web searches, your website needs to have strong SEO.

By following through the previous steps in our guide, your Storbie shop will be optimised and looking great for your customers.

In the final chapter, we take you through the extra settings that Storbie has available. (more…)

SEO Guide – Step 7: Accessibility of your ecommerce website

Search engine optimisation affects the online visibility of your business and products through organic results. The higher your rank, the more likelihood of being seen by your target audience.

Accessibility in the online world can mean a few different things. It can relate to the accessibility of the device a website is being viewed on, as well as the accessibility for the people using it. 

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SEO Guide – Step 6: Headings

Your website appearing in a Google search is dependent on strong SEO. And the steps to create SEO will not only assist in your online visibility, but also add to the experience for consumers that are using your website.

Part six of an eight part series on Search Engine Optimisation for your website looks at Headings.

The good news is that if you’re already using the Storbie platform, a lot of the hard work here is done.
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SEO Guide – Step 5: Social Media

Search Engine Optimisation, or SEO, is the most effective way of organically bringing people to your Storbie website.

In the first four steps of our eight part series, we have looked at keywords, product images, your page name and URL. In our fifth step we take a more external view with the role of social media.

Having a social media presence adds to your company’s credibility, and the more active social accounts that link to your website, the more credible search engines view it.

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SEO Guide – Step 4: Page Name and URL

An integral part of setting up a website is ensuring it is search engine optimised. In this eight part series, we take you through some of the simple steps you can take to increase visibility, and therefore discoverability of your Storbie website.

We’re updating the Very Well site as an example to help best explain the process. Previously we looked at keywords and how to thread them throughout your website and into your product descriptions, and continued with product images.

Next we take you through page name and URL settings to increase your website’s SEO.

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SEO Guide – Step 3: Optimising Product Images for Search

In part three of an eight part series, we’ll take you through optimising product images on your Storbie website for SEO. By using SEO, or Search Engine Optimisation, your website and products are more likely to be visible by online search engines, and therefore to be found by consumers.

We’re updating the Very Well website in these steps to help best explain the process. Last time, we looked at keywords and how to thread them throughout your website and into your product descriptions.

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SEO Guide – Step 2: Keywords

Search Engine Optimisation is the process of making your website visible by online search engines, and is one of the main ways for you to be discovered by people looking for your product.

By accurately describing your website, pages, and products that you have to offer, as well as being accessible on different platforms, your business is more likely to be shown to consumers.

To best explain the process, we’re updating a shop using the Storbie platform, Very Well. In our first step, we looked at what SEO is and why it’s important.

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Search Engine Optimisation (SEO) Guide – Step 1: Introduction

Strong SEO increases your visibility so your business can be found in online searches. The steps to improving your SEO will also help make the experience better for consumers by providing the information they need to make an informed choice.

Over the course of eight instalments, we’ll take you through the steps to optimise your SEO on your Storbie website, including keywords, images, heading tags, and accessibility.

The first step is to understand what SEO is, and why it’s important. (more…)

How to Choose the Right Social Media Platform for Your Online Business

Social media is a part of day to day life. 90% of New Zealanders aged 15 and above use it, and 80% of that usage is via mobile, meaning we take our news feeds wherever we go.

Because of this, social media needs to be a part of your business plan.

But where do you start? There are a lot of options, and stories are constantly being churned out by the media about how “this social network is rising” or “this one’s days are numbered”, and it can be hard to keep up.

You also need to keep in mind the target audience, the style of your brand, and how you want your voice to be heard.

We understand that when you’re involved in a busy time-constrained business, you need to know where best to invest, without spending a lot of hours researching through a sea of information. Especially as changes are happening exponentially in the social world.

So we’ve created a quick and current guide to the major social media platforms and which types of online and retail businesses they work best for. (more…)