independent retail

What content does your website need to bring customers to your store?

Once you’ve decided to establish an online presence, it’s time to start thinking about what kind of content you’re going to have on your website. You can approach this in lots of different ways, but there are three main approaches

  • A bare bones approach – just your pharmacy’s name, address, opening hours and contact details.
  • A more detailed approach, with content about common pharmacy issues.
  • A full-blown online store, where people can find answers to their questions, and buy products from you, directly from your website.

To decide which approach to take, you need to think about what your customers need, how they engage with you, and which approach will best-help you to help them solve their problems. Here’s how:

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How to Compete with Big Discounters Online and Win

Meeting the needs of modern consumers can be a challenge for pharmacists. Big pharmacy discounters with powerful brand identities and huge advertising budgets can offer pharmacy goods at prices brick-and-mortar pharmacists struggle to even match – much less beat!  This challenge becomes even greater when you add the online discounters in the mix. Consumers can get low-priced healthcare and pharmacy goods delivered to their homes in a matter of days.  

Sometimes, it feels a bit bleak. But it doesn’t have to be. In fact, you can hold your own competing online against the big players. You can get an edge by focusing on two things: your trusted and personalised expertise and the convenience you offer. Read on:

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