Once you’ve decided to establish an online presence, it’s time to start thinking about what kind of content you’re going to have on your website. You can approach this in lots of different ways, but there are three main approaches
- A bare bones approach – just your pharmacy’s name, address, opening hours and contact details.
- A more detailed approach, with content about common pharmacy issues.
- A full-blown online store, where people can find answers to their questions, and buy products from you, directly from your website.
To decide which approach to take, you need to think about what your customers need, how they engage with you, and which approach will best-help you to help them solve their problems. Here’s how:(more…)