Instagram

How to Choose the Right Social Media Platform for Your Online Business

Social media is a part of day to day life. 90% of New Zealanders aged 15 and above use it, and 80% of that usage is via mobile, meaning we take our news feeds wherever we go.

Because of this, social media needs to be a part of your business plan.

But where do you start? There are a lot of options, and stories are constantly being churned out by the media about how “this social network is rising” or “this one’s days are numbered”, and it can be hard to keep up.

You also need to keep in mind the target audience, the style of your brand, and how you want your voice to be heard.

We understand that when you’re involved in a busy time-constrained business, you need to know where best to invest, without spending a lot of hours researching through a sea of information. Especially as changes are happening exponentially in the social world.

So we’ve created a quick and current guide to the major social media platforms and which types of online and retail businesses they work best for. (more…)

6 Inspiring Examples of Brands on Instagram

Social media marketing is often top of the list when it comes to strategies and tactics for brands to reach out to, connect and engage with an audience. Instagram, the mobile photo sharing app, is fast becoming a leading social media marketing tool. With 600 million monthly active users, there is huge opportunity for brands to connect with a well-defined group of fans and customers. Instagram is especially popular among younger people, with a reported 90% of users under the age of 35.

Whether you’re already using Instagram, thinking of getting started, or don’t even have a clue what Early Bird, Mayfair and Amaro are, here’s some inspiration from 6 brands using the platform to show a window into their world. (more…)