New Zealand is a pretty ka pai place. Consistently named one of the top countries to live in the world, there are many benefits, like the scenery, the culture, and the lifestyle, to name a few.
However, finding information about New Zealanders and how to market to them isn’t always easy. Especially when it comes to habits and spending (unless we’re talking sport). Most online information is for the US, UK or Australian markets.
Anecdotal evidence can be helpful to a degree, but sometimes you need the cold hard facts to help make informed business decisions.
At Storbie, we’ve sorted through the latest reports relating to Kiwi shopping habits to bring insights for how best to sell to the locals. (more…)