marketing

Staying Connected to your Community Pharmacy Customer Between in Store Visits

We’ve talked in the past about how a website is the hub for your community pharmacy on the internet. But what does that actually mean and how is it any good to you if you can’t see the impact it’s having on your business?

In this article, we get to know a specific type of customer and then we use a realistic pharmacy interaction that shows you how you can harness your pharmacy’s online presence in store to help you add value, stay connected with your customer after they have walked out the door, and give them a reason to come back over and over again (rather than to the discounters down the road!).

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Improve Your Website in 5 Minutes a Day with These Simple Updates

Got five minutes to spare? Forget doing an ab workout on whatever the latest As Seen On TV recommendation is. Five minutes is all you need to make some quick updates to improve your Storbie site!

A little bit each day can have a positive impact on the performance of your site, including huge benefits for your SEO (search engine optimisation) and your customer’s experience. Way better results than your ab machine!

Your Storbie site should be thought of as part of the team. Not only can it be a retail outlet, but it’s like a staff member too.

Along with being a place for customers to shop online, your site essentially puts on its uniform and name badge to welcome visitors, provide suggestions, and answer a number of questions.

And as with your human staff members, your website needs a little support and guidance to really make it shine! Just five minutes of attention can make a huge difference.

Consider if you were to include your Storbie website in your staff meetings. You would check in on how it’s doing, discuss some products or services to promote, and catch them up on the latest business info. 

In this article we break down how to make the most of your five minutes so that your web-team member works best for you. (more…)

2019 Marketing Dates and Your Downloadable Calendar

With a new year comes a whole new set of marketing dates and opportunities to promote your business.

Each year there are 11 public holidays and four seasons in which you can plan sales around. But you’re missing out if you’re not engaging with the many more holidays, events and observances that happen throughout the year.

The United Nations has a number of days, weeks, years, and even decades to acknowledge, along with national and local events, shopping days, sporting tournaments and more!

We’ve put together as many notable dates as our calendar could handle to help you plan your marketing for 2019.

These include monthly events such as:

  • Fizz Free Whanau in January – Challenge to Cut Out Sugary Drinks
  • NZ Music Month in May
  • Health Literacy Month in October

We’ve also included events that have not had their dates publicly announced but which the month is estimated, including:

  • Samoan Language Week, expected in May
  • Red Puppy Bikkie Day for the Blind Foundation Guide Dogs in July
  • Loud Shirt Day in September

Some of the more unusual observances include:

  • Darwin Day – Celebrating “Intellectual Bravery, Perpetual Curiosity, Scientific Thinking, Hunger for Truth”.
  • Pi Day – Celebrating math and eating pie.
  • First kindergarten in NZ Anniversary – Did you know in 2019 it will be 130 years since the very first kindergarten opened?
  • Hobbit Day – The birthday of fictional characters Bilbo and Frodo Baggins from The Hobbit and the Lord of the Rings, celebrating by Tolkien fans around the world.

To receive 2019’s calendar free, send a quick email to hello@storbie,com to request your downloadable calendar.

Ways to Promote Your Storbie Site Using Tools You Already Have

Hitting the Launch button to publish your Storbie website can be an exciting moment. Here it is – your website is live and viewable to the public!

But just as with a physical store, simply because the door is open and the welcome sign put out, doesn’t mean that people are going to wander past or come inside straight away.

There are a number of things you can do to promote your website, and we have a list of 22 Marketing Tips here for you to work through, but if you’re looking for some quick solutions, here’s how to get the word out there using the tools already at your disposal. (more…)

What New Zealanders want, and how you can give it to them

New Zealand is a pretty ka pai place. Consistently named one of the top countries to live in the world, there are many benefits, like the scenery, the culture, and the lifestyle, to name a few.

However, finding information about New Zealanders and how to market to them isn’t always easy. Especially when it comes to habits and spending (unless we’re talking sport). Most online information is for the US, UK or Australian markets.

Anecdotal evidence can be helpful to a degree, but sometimes you need the cold hard facts to help make informed business decisions.

At Storbie, we’ve sorted through the latest reports relating to Kiwi shopping habits to bring insights for how best to sell to the locals. (more…)

How to sell more using Storbie Marketplaces

One of the unique features of Storbie is the ability to create and join marketplaces.

A marketplace is an online destination for multiple shops to be grouped together to increase discoverability, it’s part of being “Different Together“. Much like going to physical markets, Storbie’s online marketplaces allow shoppers to browse a range of products. However these markets are always open and allow search from anywhere via mobile, tablet, laptop or desktop computer.

The more visibility your website and products have, the more likely customers will see your products and buy from you.

No more waiting until the weekend, handling cash or moving stock in the rain!

In this article we will look at how to get the most out of joining a marketplace with a listing page, as well as with an existing Storbie website. (more…)

Choosing the Right Colours For Your Website

The brain processes visual images faster than text, in fact 60,000 times faster, and colour plays a large role in us making quick judgements.

Colours can influence our mood and feelings, and it’s a great tool for subtle branding across your Storbie website so your business is perceived the way you want.

In the Management Decision Journal’s “Impact of Color on Marketing”, it states people make up their mind within 90 seconds of their initial interactions with either people or products, and about 62-90% of the assessment is based on colours alone. Colour, along with your website’s layout, can determine whether a visitor will continue to browse your site.

Take a look at your local fast food restaurant. It’s likely to be a vibrant red. This is because red is a known appetite stimulant, supported closely by orange and yellow. Think McDonalds, KFC and Pizza Hut.

If you’re selling edible items online, red is a great colour to choose. However, it’s best to stay away from blue which is an appetite suppressant.

What colour is Jenny Craig’s logo? Weight Watchers? Most weight loss companies use blue for all of their branding. (So if you’re looking to shed a few pounds, try dishing up meals on a blue plate, or installing a blue light in your fridge, the results might surprise you.)

The reason these colours create such different reactions is down to nature. In the wild there’s very little that’s blue and edible. Nature and our experiences combine to give us an immediate reaction to colour, whether we’re fully aware of it or not.

Colour psychology has been used for decades to market and sell to consumers, and you can easily incorporate it into your Storbie website’s branding. (more…)

Why your pharmacy needs a website

Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store. A website should serve as a company’s central hub in today’s modern marketing world.

If your pharmacy does not have an adequate online presence, you could in fact be missing out on sales through your physical store.

Many business owners think a website or online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers. (more…)

Introducing the Omnishopper, your new favourite consumer

Online and offline shopping is merging as more “omnishoppers” appear in the marketplace. These consumers browse online and shop offline, and vice versa.

It’s now not enough just to have an online presence, but a catalogue of products is also expected so shoppers can browse on their own time.

About the Omnishopper

Omnishoppers will often browse in store while on their phone, so as to compare prices, read online reviews, scan barcodes, take photos of products, and discuss them with family or friends before purchasing. They are the ultimate researchers. (more…)

Notable Marketing Dates in 2018 (including downloadable calendar)

When planning your sales and promotions for the year, there are some regular key dates to keep in mind, such as seasonal changes, public holidays, and school terms.

It also pays to think outside the box and look at some alternate dates that could complement your business, brand or products.

For example, if you sell books or items with quotes, why not focus on prose for World Poetry Day on March 21?

Share a photo of your staff dressed up for Pink Shirt Day on May 18 to show you take a stand against bullying.

Add some Te Reo to your products during Maori Language Week from 10-16 o Mahuru (September).

We’ve created this handy calendar with a mix of notable dates and special events to keep track of. (more…)