marketing

Love Lis NZ: Turning a passion for painting into a thriving online business

Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!

We spoke to Lisa Robertson from Love Lis NZ, an online store selling fine art prints. Lisa shares some valuable insights for new business owners, read on to find out:

  • How to successfully manage your days working from home and achieve your ideal work/life balance
  • The importance of building up a customer database for email marketing
  • How you can make Facebook marketing work for you
  • The importance of planning, research and epic customer service
  • Lisa’s advice for you if you’re thinking about turning your passion into a career

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key dates and ideas for your ecommerce marketing calendar

21 NZ Holidays, Dates and Events to Boost Your E-commerce Store Marketing

Looking for marketing ideas to boost engagement and sales via your ecommerce store? As a small business owner, you’re no doubt always keen to take advantage of new trends and test out new ideas.

However, sometimes it’s worth looking to tried and true marketing tactics and proven consumer behaviour so you can spend less time racking your brain for viral ideas, and more time putting marketing into action to achieve results. (more…)

Ecommerce marketing guide for your online store

Marketing Ideas To Promote Your New Online Store

So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.

The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.

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Storbie featured on Retail News: Online Presence Essential

Credit: Retail News

Retail News has shared Shane’s insights into why retailers need to build an online presence in order to support their physical stores. Shane explains that with easy-to-use online tools, retailers can focus efforts on increasing visibility and using smart marketing tactics to increase sales, online and offline. (more…)

6 Inspiring Examples of Brands on Instagram

Social media marketing is often top of the list when it comes to strategies and tactics for brands to reach out to, connect and engage with an audience. Instagram, the mobile photo sharing app, is fast becoming a leading social media marketing tool. With 600 million monthly active users, there is huge opportunity for brands to connect with a well-defined group of fans and customers. Instagram is especially popular among younger people, with a reported 90% of users under the age of 35.

Whether you’re already using Instagram, thinking of getting started, or don’t even have a clue what Early Bird, Mayfair and Amaro are, here’s some inspiration from 6 brands using the platform to show a window into their world. (more…)