myth busting

Elderly don’t use the internet, or do they?

Here’s something we hear a lot: “I don’t need a website because most of my customers are elderly, and don’t use the internet.” If you’re one of the pharmacy owners saying this, you might be surprised to learn that the reality couldn’t be further from the truth. Here’s why, and why that matters:

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Does a small town pharmacy need an online presence?

If you’re running a pharmacy in a smaller town, you may think that you don’t need a website. After all, you might be one of just a few pharmacists, so not only do the residents know about you, they also don’t have many alternatives when it comes to shopping for their medicine. 

Or do they? We’re going to bust some of these myths around small town pharmacies, and show why small town pharmacies need to be just as online as pharmacies in urban centres. Read on:  

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