It’s been a busy start to the festive season for the Storbie team! We’ve released a bunch of exciting new features for both online shops and marketplaces that will help you grow your business. The team have added Facebook Pixel and Google AdWords conversion tracking (beta), a new billing system for Storbie so you can easily pay by credit card and switch plans yourself, a Markets tab in your Manage area to allow you to promote your products in our new marketplaces, and more improvements and fixes detailed below. For marketplaces, there is a new member opt in/opt out system, the ability to display products filtered by price and more! (more…)
Storbie is committed to developing the most loved ecommerce platform in the world. Unique to Storbie is the ability to create online marketplaces that connect numerous individual online stores and their products together but still allow shoppers to connect with individual brands and help businesses sell more. In this way, the Storbie online store and marketplace builder doesn’t leave retailers standing on their own in the world of ecommerce. Storbie enables businesses to optionally cluster together into marketplaces – under a common cause, category or geographic brand for example – to maximise their discovery, customer loyalty and business growth.
Storbie is showcasing this marketplace functionality by launching four new online marketplaces that are designed to include a wide range of online stores and their products. Shoppers can enjoy browsing across thousands of products in each marketplace and are then directed to individual online stores to make any purchases. Each of the four marketplaces are running launch campaigns with some awesome products on offer, check them out! (more…)
GoRetail is a collaborative programme of strategies to keep the Gore CBD strong and ensure Gore remains a great place to do business.
The initiative certainly has the town talking. Watch the video to see the positive impact GoRetail is having towards making Gore the most commercially resilient provincial town in New Zealand. (more…)
Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.
Taking Advantage of Purchasing Behaviour Trends To Encourage Shopping Locally
Consumers want to purchase locally-made goods and support local businesses, and they are doing more and more product research online and on-the-go before stepping in store to purchase. These are two trends that business associations can take advantage of in their marketing, says Sandy Turner, General Manager of the Hamilton Central Business Association (HCBA). Turner says digital channels are a vital way to get these products in front of consumers and influence buyer behaviour. She explains how HCBA’s marketing efforts combine digital and traditional methods and why the new Hamilton Central online marketplace website is a key part of the Hamilton digital strategy.
A common perception is that online is just a sales channel that detracts from brick-and-mortar sales, however research shows that digital interactions in fact have a huge influence on in store sales (called web-influenced sales) and buying behaviour. (more…)
All standalone Storbie online stores will soon be supported by a growing network of marketplaces. Anyone will be able to create a marketplace to collectively promote individual brands, and any business will be able to join existing marketplaces to increase online exposure and sales. With Storbie, you can be different, together.
Online retail mirroring the physical world
In physical retail, competing or complementary businesses often band together in a cluster to increase the value, exposure and sales of their individual brands. The best of these clusters become brands in their own right. This could be a retail precinct, like Wellington’s quirky Cuba Street, for example.
At Storbie we realise that standing out from the crowd, gaining exposure and increasing sales in the online world can be even more challenging. So why not bring the idea of clusters online? With the Storbie marketplace builder, you can. (more…)
Why do competing businesses the world over cluster together in the same place? Go to New York’s Fifth Avenue and you’ll find Saks, Abercrombie & Fitch and Gucci all vying for your attention. Head down to the waterfront in Auckland and you’ll find a line-up of restaurants complete with an eager maître d’ trying to entice you in.
Less glamorous but equally relevant, if you are looking to tile your bathroom in Wellington, you’ll head down to the ‘tile mile’ at the bottom of Ngaio Gorge where you’ll find a whole swag of tiling businesses parked right next to each other.
The reason for this is that when competing or complementary businesses band together in a cluster, whether that be Fifth Avenue, the Auckland Waterfront or even the tongue-in-cheek ‘tile mile’, everyone benefits from increased sales. The best of these clusters become brands in their own right. (more…)
The Storbie Market has over 100,000 products that are available to purchase from Storbie stores throughout New Zealand, all in a single location. You’ll find perfume and cosmetics from Big Bucket Deals, jewellery from The Village Goldsmith, designer clothing from Carlson, merchandise from WWF New Zealand and so much more in the Market.
You’ll find unique and innovative products from online stores, big and small. The Market is intended as a way to help our customers succeed with their online store and encourage more people to live out the dream of owning their own business and selling online. Whereas other online store builders leave you to fend for yourself, with Storbie your products can feature in the Storbie Market, exposing them to more customers from the get-go.
The Market also encourages everyone to support their fellow online store owners and purchase within the Storbie community. Next time you’re looking for a gift for someone or maybe just something for yourself, search the Storbie Market and you’ll be pleasantly surprised to see what you can find! (more…)
Business collectives (i.e. when competing or complementary businesses band together) are trending. A recent notable example is New Zealand craft breweries with Wellington brewers Yeastie Boys and Tuatara Breweries, Renaissance Brewing from Blenheim, 8 Wired Brewing Co from Warkworth and Three Boys Brewery from Christchurch recently forming the New Zealand Craft Beer Collective to help market their brands to Asia.
So what can retailers do to ensure they are ready to take advantage of this trend? (more…)
Credit: Colin Taylor, NZ Herald
Storbie has been featured in an article which looks at how online shopping is changing the retail landscape, as retailers must evolve in order to service the ‘omni-shopper’. Storbie’s development of the Hamilton Central marketplace is a leading example in the evolution of retail which sees a merge between the physical and online worlds. (more…)
Credit: Narelle Henson, The Waikato Times
Hamilton will be the first city in New Zealand with an “online CBD” and we’re excited to be the team developing it! Check out the article in The Waikato Times featuring our new brand, Storbie. (more…)