Attracting new customers and selling more to existing customers are the two main ways to grow your pharmacy, however, selling more to existing customers can be challenging when your pharmacy is based in a low-income area.
You already understand how much financial strain some families experience just to meet their basic healthcare needs and for these customers, focusing on patient care and filling their prescriptions efficiently and safely is your priority.
So, what does that mean for your pharmacy and its ability to grow? It means turning some of your attention to attracting new customers. Today, we’re going to look into some of the different customer groups you can reach by building an online presence for your pharmacy:
Here’s something we hear a lot: “I don’t need
a website because most of my customers are elderly, and don’t use the
internet.” If you’re one of the pharmacy owners saying this, you might be
surprised to learn that the reality couldn’t be further from the truth. Here’s
why, and why that matters:
If you’re running a pharmacy in a smaller town, you may think that you don’t need a website. After all, you might be one of just a few pharmacists, so not only do the residents know about you, they also don’t have many alternatives when it comes to shopping for their medicine.
Or do they? We’re going to bust some of these myths around small town pharmacies, and show why small town pharmacies need to be just as online as pharmacies in urban centres. Read on:
Storbie is the website and e-commerce platform recommended for pharmacies by the Pharmacy Guild of New Zealand.
We know through our work with the Guild, and the hundreds of pharmacy owners we deal with throughout New Zealand, that one of the biggest challenges pharmacy owners face in managing a website is time.
That’s why we’ve created the Storbie Pharmacy Supplier Network, which allows pharmacies to load products to their Storbie website faster than ever with compliant descriptions and quality images direct from suppliers. (more…)
Storbie is pleased to announce our partnership with Reckitt Benckiser (RB) for the Supplier Network for Pharmacies.
The global force in health, hygiene and home, RB has numerous trusted brands including Nurofen, Scholl, Strepsils, Durex, and Gaviscon. All will be available to sync directly with pharmacies on our Pharmacy Pro Plan from April 2018. (more…)
Many consumers won’t even consider transacting with a company that doesn’t have a strong online presence to go with their physical store. A website should serve as a company’s central hub in today’s modern marketing world.
If your pharmacy does not have an adequate online presence, you could in fact be missing out on sales through your physical store.
Many business owners think a website or online store is just another channel to make money. Don’t think of it that way – think of it as much more integrated to the buying habits of your customers. (more…)
Storbie is proud to welcome New Zealand company Te Arai BioFarma to our Supplier Network.
As a pharmacy owner, you’ll soon be able to add Te Arai BioFarma products to your website in just a few simple clicks. All products will be loaded with the latest images, compliant descriptions and be updated as required automatically. Stock levels and pricing will also synchronise with POS systems. (more…)
Storbie is excited to announce that GSK Consumer Healthcare, a science-led global healthcare company with some of the most recognised health brands in New Zealand, will sync their product catalogue with our online management system in 2018. (more…)
We recently announced that we are working on an online product catalogue management system for pharmacies. We’re now excited to say that GO Healthy will be one of the first suppliers to have their product catalogue ready to sync with a Storbie online pharmacy store through this system.