online sales

Getting Started With the Storbie Ecommerce Website Builder: 5 Top Tips for Planning, Designing and Building Your Own Website

With the Storbie website builder, it is extremely easy to build your own ecommerce website and start selling online. However, as with any project, it’s useful to have some guidelines and a plan to follow to help you get there. Here are our 5 top tips for getting started with our ecommerce website builder. We also suggest you read the Storbie Quick Set up Guide for step-by-step instructions to follow when creating your online store.

Tip #1: Have a clear plan for what you are going to sell online

Before even creating your online store, it’s essential that you are clear in what you are going to sell online and what makes your products or services unique. This forms the basis of your value proposition. Whether you already have a great product idea, or you’re an entrepreneur looking for a golden opportunity, you may find it useful to answer the following questions:

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Ohiwa Macadamias: How manufacturers can connect with and sell directly to consumers

Storbie Success Stories take a deep-dive into the businesses and the people selling online with Storbie. Learn how they achieved success, get inspiration for your online business and top marketing advice from online store owners who know their stuff!

Many consumers are opting to connect more directly with the makers of the products they consume. Successful manufacturers will be those that can facilitate this engagement. We spoke to Paul Robin from Ohiwa Macadamias. Paul shares some valuable insights for manufacturers that want to build meaningful connections with end consumers and adopt a direct-to-consumer model by selling online.

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key dates and ideas for your ecommerce marketing calendar

21 NZ Holidays, Dates and Events to Boost Your E-commerce Store Marketing

Looking for marketing ideas to boost engagement and sales via your ecommerce store? As a small business owner, you’re no doubt always keen to take advantage of new trends and test out new ideas.

However, sometimes it’s worth looking to tried and true marketing tactics and proven consumer behaviour so you can spend less time racking your brain for viral ideas, and more time putting marketing into action to achieve results. (more…)

Ecommerce marketing guide for your online store

Marketing Ideas To Promote Your New Online Store

So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.

The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.

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Storbie Now Integrates With Leading Payment Gateway eWAY

Storbie ecommerce now integrates with leading payment gateway eWAY. eWAY helps tens of thousands of merchants around the world process billions of dollars in credit card payments every year. (more…)

New Feature: Shop notes on orders

In response to customer feedback, we have added the ability to add your own notes to orders. (more…)

7 Ways Retailers Can Support A Physical Store With An Online Presence [Slideshare]

Retailers whose business and products are more visible online attract more customers into their store. It’s not just about online sales.

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.

How can retailers be visible online in ways that support physical retail? (more…)

Hamilton City retail

Why Hamilton Wants To Get More Local Products In Front Of More Digitally Connected Consumers

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

Taking Advantage of Purchasing Behaviour Trends To Encourage Shopping Locally

Consumers want to purchase locally-made goods and support local businesses, and they are doing more and more product research online and on-the-go before stepping in store to purchase. These are two trends that business associations can take advantage of in their marketing, says Sandy Turner, General Manager of the Hamilton Central Business Association (HCBA). Turner says digital channels are a vital way to get these products in front of consumers and influence buyer behaviour. She explains how HCBA’s marketing efforts combine digital and traditional methods and why the new Hamilton Central online marketplace website is a key part of the Hamilton digital strategy.

A common perception is that online is just a sales channel that detracts from brick-and-mortar sales, however research shows that digital interactions in fact have a huge influence on in store sales (called web-influenced sales) and buying behaviour. (more…)

Reversing The Trend: How online retail is taking cues from brick and mortar and how retailers can respond

Why do competing businesses the world over cluster together in the same place? Go to New York’s Fifth Avenue and you’ll find Saks, Abercrombie & Fitch and Gucci all vying for your attention. Head down to the waterfront in Auckland and you’ll find a line-up of restaurants complete with an eager maître d’ trying to entice you in.

Less glamorous but equally relevant, if you are looking to tile your bathroom in Wellington, you’ll head down to the ‘tile mile’ at the bottom of Ngaio Gorge where you’ll find a whole swag of tiling businesses parked right next to each other.

The reason for this is that when competing or complementary businesses band together in a cluster, whether that be Fifth Avenue, the Auckland Waterfront or even the tongue-in-cheek ‘tile mile’, everyone benefits from increased sales. The best of these clusters become brands in their own right. (more…)

Storbie featured on Retail News: Online Presence Essential

Credit: Retail News

Retail News has shared Shane’s insights into why retailers need to build an online presence in order to support their physical stores. Shane explains that with easy-to-use online tools, retailers can focus efforts on increasing visibility and using smart marketing tactics to increase sales, online and offline. (more…)