online sales

key dates and ideas for your ecommerce marketing calendar

21 NZ Holidays, Dates and Events to Boost Your E-commerce Store Marketing

Looking for marketing ideas to boost engagement and sales via your ecommerce store? As a small business owner, you’re no doubt always keen to take advantage of new trends and test out new ideas.

However, sometimes it’s worth looking to tried and true marketing tactics and proven consumer behaviour so you can spend less time racking your brain for viral ideas, and more time putting marketing in action to achieve results. (more…)

Ecommerce marketing guide for your online store

Marketing Ideas To Promote Your New Online Store

So your shop is now live! Now what? We’ve put together this handy guide for ecommerce stores to help you on your way to a successful and profitable online business.

The most successful online shops are those that combine both online and offline marketing to draw people to their site. Bricks and mortar stores can rely on a bit of foot traffic, but the internet doesn’t offer that luxury. Over time you may generate traffic from search engines such as Google (read on for how to help this along) but to get started you will be relying on more direct methods, such as past customers, word of mouth, social networking and traditional advertising. Here are a bunch of ideas to kick-start your marketing and develop a long-term plan that works.

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Storbie Now Integrates With Leading Payment Gateway eWAY

Storbie ecommerce now integrates with leading payment gateway eWAY. eWAY helps tens of thousands of merchants around the world process billions of dollars in credit card payments every year. (more…)

The fast, simple and cost effective way to retouch your ecommerce product images

In the world of ecommerce, your product images are extremely important. High quality images help to promote and sell your products when your customers can’t see or touch them. It doesn’t always have to be super flash, slick and professional, but presenting products clearly and consistently, and in a way that complements your brand, will help your website go a long way. If you’re new to online selling, read about the basics of product imagery in this article from award-winning designer Tim Christie. If you already have product imagery that might be in need of a bit of love, read on! (more…)

New Feature: Shop notes on orders

In response to customer feedback, we have added the ability to add your own notes to orders. (more…)

7 Ways Retailers Can Support A Physical Store With An Online Presence [Slideshare]

Retailers whose business and products are more visible online attract more customers into their store. It’s not just about online sales.

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.

How can retailers be visible online in ways that support physical retail? (more…)

Hamilton City retail

Why Hamilton Wants To Get More Local Products In Front Of More Digitally Connected Consumers

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

Taking Advantage of Purchasing Behaviour Trends To Encourage Shopping Locally

Consumers want to purchase locally-made goods and support local businesses, and they are doing more and more product research online and on-the-go before stepping in store to purchase. These are two trends that business associations can take advantage of in their marketing, says Sandy Turner, General Manager of the Hamilton Central Business Association (HCBA). Turner says digital channels are a vital way to get these products in front of consumers and influence buyer behaviour. She explains how HCBA’s marketing efforts combine digital and traditional methods and why the new Hamilton Central online marketplace website is a key part of the Hamilton digital strategy.

A common perception is that online is just a sales channel that detracts from brick-and-mortar sales, however research shows that digital interactions in fact have a huge influence on in store sales (called web-influenced sales) and buying behaviour. (more…)

Reversing The Trend: How online retail is taking cues from brick and mortar and how retailers can respond

Why do competing businesses the world over cluster together in the same place? Go to New York’s Fifth Avenue and you’ll find Saks, Abercrombie & Fitch and Gucci all vying for your attention. Head down to the waterfront in Auckland and you’ll find a line-up of restaurants complete with an eager maître d’ trying to entice you in.

Less glamorous but equally relevant, if you are looking to tile your bathroom in Wellington, you’ll head down to the ‘tile mile’ at the bottom of Ngaio Gorge where you’ll find a whole swag of tiling businesses parked right next to each other.

The reason for this is that when competing or complementary businesses band together in a cluster, whether that be Fifth Avenue, the Auckland Waterfront or even the tongue-in-cheek ‘tile mile’, everyone benefits from increased sales. The best of these clusters become brands in their own right. (more…)

Storbie featured on Retail News: Online Presence Essential

Credit: Retail News

Retail News has shared Shane’s insights into why retailers need to build an online presence in order to support their physical stores. Shane explains that with easy-to-use online tools, retailers can focus efforts on increasing visibility and using smart marketing tactics to increase sales, online and offline. (more…)

Click Monday for Small Businesses: How To Make The Most Of New Zealand’s Biggest Online Sales Day

click-monday
How is it that the holiday season seems to appear out of nowhere each year? Better start planning early! If last year’s figures are anything to go by, New Zealanders will continue to do more of their Christmas shopping online. The BNZ Online Retail Sales Index reported that total online sales grew by 14% in December 2016 compared to December 2015. International online purchases grew by 17% while domestic purchases grew by 13%. You can see the full report here.

In an attempt to drive domestic online sales, the nationwide online and retail event Click Monday continues to run, after a successful debut in 2013. If you’re not familiar with Click Monday, it is New Zealand’s version of the US based Cyber Monday – a one day online sale that takes place each year on the Monday after Thanksgiving and that signifies the official kick-off to the online holiday shopping season in the US. The NZ Click Monday site provides a centralised website where consumers can browse deals by category and click through to the individual sites to make purchases.

Click Monday takes place in late November. Some big brands take part – but this doesn’t mean that small online retailers can’t get in on the action too. (more…)