online shopping

Storbie Launches Four New Online Shopping Marketplaces

Storbie is committed to developing the most loved ecommerce platform in the world. Unique to Storbie is the ability to create online marketplaces that connect numerous individual online stores and their products together but still allow shoppers to connect with individual brands and help businesses sell more. In this way, the Storbie online store and marketplace builder doesn’t leave retailers standing on their own in the world of ecommerce. Storbie enables businesses to optionally cluster together into marketplaces – under a common cause, category or geographic brand for example – to maximise their discovery, customer loyalty and business growth.

Storbie is showcasing this marketplace functionality by launching four new online marketplaces that are designed to include a wide range of online stores and their products. Shoppers can enjoy browsing across thousands of products in each marketplace and are then directed to individual online stores to make any purchases. Each of the four marketplaces are running launch campaigns with some awesome products on offer, check them out! (more…)

Adding Barcodes to Products and Improvements to Product SKU Identification

Storbie now includes more flexibility for product identification with the inclusion of a barcode field and the ability to define a stock ID for single SKU products. (more…)

The fast, simple and cost effective way to retouch your ecommerce product images

In the world of ecommerce, your product images are extremely important. High quality images help to promote and sell your products when your customers can’t see or touch them. It doesn’t always have to be super flash, slick and professional, but presenting products clearly and consistently, and in a way that complements your brand, will help your website go a long way. If you’re new to online selling, read about the basics of product imagery in this article from award-winning designer Tim Christie. If you already have product imagery that might be in need of a bit of love, read on! (more…)

GoRetail: The positive impact of a collaborative shop local initiative [Video]

GoRetail is a collaborative programme of strategies to keep the Gore CBD strong and ensure Gore remains a great place to do business.

The initiative certainly has the town talking. Watch the video to see the positive impact GoRetail is having towards making Gore the most commercially resilient provincial town in New Zealand. (more…)

7 Ways Retailers Can Support A Physical Store With An Online Presence [Slideshare]

Retailers whose business and products are more visible online attract more customers into their store. It’s not just about online sales.

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.

How can retailers be visible online in ways that support physical retail? (more…)

Hamilton City retail

Why Hamilton Wants To Get More Local Products In Front Of More Digitally Connected Consumers

Storbie is passionate about people finding and buying local products and services. In our Shop Local article series, we talk to retailers, town centre managers and passionate people about what makes their local area unique and how they’re spreading the word within and beyond their community.

Taking Advantage of Purchasing Behaviour Trends To Encourage Shopping Locally

Consumers want to purchase locally-made goods and support local businesses, and they are doing more and more product research online and on-the-go before stepping in store to purchase. These are two trends that business associations can take advantage of in their marketing, says Sandy Turner, General Manager of the Hamilton Central Business Association (HCBA). Turner says digital channels are a vital way to get these products in front of consumers and influence buyer behaviour. She explains how HCBA’s marketing efforts combine digital and traditional methods and why the new Hamilton Central online marketplace website is a key part of the Hamilton digital strategy.

A common perception is that online is just a sales channel that detracts from brick-and-mortar sales, however research shows that digital interactions in fact have a huge influence on in store sales (called web-influenced sales) and buying behaviour. (more…)

Reversing The Trend: How online retail is taking cues from brick and mortar and how retailers can respond

Why do competing businesses the world over cluster together in the same place? Go to New York’s Fifth Avenue and you’ll find Saks, Abercrombie & Fitch and Gucci all vying for your attention. Head down to the waterfront in Auckland and you’ll find a line-up of restaurants complete with an eager maître d’ trying to entice you in.

Less glamorous but equally relevant, if you are looking to tile your bathroom in Wellington, you’ll head down to the ‘tile mile’ at the bottom of Ngaio Gorge where you’ll find a whole swag of tiling businesses parked right next to each other.

The reason for this is that when competing or complementary businesses band together in a cluster, whether that be Fifth Avenue, the Auckland Waterfront or even the tongue-in-cheek ‘tile mile’, everyone benefits from increased sales. The best of these clusters become brands in their own right. (more…)

Introducing The Storbie Market: Over 100,000 Products Available to Purchase In One Place

The Storbie Market has over 100,000 products that are available to purchase from Storbie stores throughout New Zealand, all in a single location. You’ll find perfume and cosmetics from Big Bucket Deals, jewellery from The Village Goldsmith, designer clothing from Carlson, merchandise from WWF New Zealand and so much more in the Market.

You’ll find unique and innovative products from online stores, big and small. The Market is intended as a way to help our customers succeed with their online store and encourage more people to live out the dream of owning their own business and selling online. Whereas other online store builders leave you to fend for yourself, with Storbie your products can feature in the Storbie Market, exposing them to more customers from the get-go.

The Market also encourages everyone to support their fellow online store owners and purchase within the Storbie community. Next time you’re looking for a gift for someone or maybe just something for yourself, search the Storbie Market and you’ll be pleasantly surprised to see what you can find! (more…)

Storbie Featured In The NZ Herald: Online Shopping Transforming Commercial Property

Credit: Colin Taylor, NZ Herald

Storbie has been featured in an article which looks at how online shopping is changing the retail landscape, as retailers must evolve in order to service the ‘omni-shopper’. Storbie’s development of the Hamilton Central marketplace is a leading example in the evolution of retail which sees a merge between the physical and online worlds. (more…)

christmas-delivery-deadlines

Christmas Delivery Deadlines: 3 Easy Steps To Make Sure Gifts Are Delivered On Time

As customers start to place their Christmas gift orders, you want to make sure you’re prepared to play Santa and get those presents delivered on time.

While we don’t suggest a midnight sleigh ride on Christmas Eve, we do suggest you notify your customers of deadlines for placing orders that will arrive in time for the Big Day. Here’s 3 easy steps to follow in order to do just that. (more…)