online store

Improve Your Website in 5 Minutes a Day with These Simple Updates

Got five minutes to spare? Forget doing an ab workout on whatever the latest As Seen On TV recommendation is. Five minutes is all you need to make some quick updates to improve your Storbie site!

A little bit each day can have a positive impact on the performance of your site, including huge benefits for your SEO (search engine optimisation) and your customer’s experience. Way better results than your ab machine!

Your Storbie site should be thought of as part of the team. Not only can it be a retail outlet, but it’s like a staff member too.

Along with being a place for customers to shop online, your site essentially puts on its uniform and name badge to welcome visitors, provide suggestions, and answer a number of questions.

And as with your human staff members, your website needs a little support and guidance to really make it shine! Just five minutes of attention can make a huge difference.

Consider if you were to include your Storbie website in your staff meetings. You would check in on how it’s doing, discuss some products or services to promote, and catch them up on the latest business info. 

In this article we break down how to make the most of your five minutes so that your web-team member works best for you. (more…)

2019 Marketing Dates and Your Downloadable Calendar

With a new year comes a whole new set of marketing dates and opportunities to promote your business.

Each year there are 11 public holidays and four seasons in which you can plan sales around. But you’re missing out if you’re not engaging with the many more holidays, events and observances that happen throughout the year.

The United Nations has a number of days, weeks, years, and even decades to acknowledge, along with national and local events, shopping days, sporting tournaments and more!

We’ve put together as many notable dates as our calendar could handle to help you plan your marketing for 2019.

These include monthly events such as:

  • Fizz Free Whanau in January – Challenge to Cut Out Sugary Drinks
  • NZ Music Month in May
  • Health Literacy Month in October

We’ve also included events that have not had their dates publicly announced but which the month is estimated, including:

  • Samoan Language Week, expected in May
  • Red Puppy Bikkie Day for the Blind Foundation Guide Dogs in July
  • Loud Shirt Day in September

Some of the more unusual observances include:

  • Darwin Day – Celebrating “Intellectual Bravery, Perpetual Curiosity, Scientific Thinking, Hunger for Truth”.
  • Pi Day – Celebrating math and eating pie.
  • First kindergarten in NZ Anniversary – Did you know in 2019 it will be 130 years since the very first kindergarten opened?
  • Hobbit Day – The birthday of fictional characters Bilbo and Frodo Baggins from The Hobbit and the Lord of the Rings, celebrating by Tolkien fans around the world.

To receive 2019’s calendar free, send a quick email to hello@storbie,com to request your downloadable calendar.

Get Ecommerce-Confident: What’s Actually Involved in Fulfilling Online Orders

Fear of the unknown can stop us doing a lot of things. When it comes to business unknowns, we worry there’s more to it than we can see, that we’ll get it wrong, that it’ll be too hard. So sometimes we think it’s better not to try.

Ecommerce can be that scary thing for some people. Talking about “commerce” on its own can sound intimidating enough, but add the technical element and it’s like an automatic shutdown happens in one’s confidence.

Here at Storbie, we are working to change that. We’ve created a platform that makes building your own website with ecommerce capabilities super easy. And in this article we’ll show you how the sales process works from the retailer’s point of view to help you become ecommerce-confident! (more…)

Ways to Promote Your Storbie Site Using Tools You Already Have

Hitting the Launch button to publish your Storbie website can be an exciting moment. Here it is – your website is live and viewable to the public!

But just as with a physical store, simply because the door is open and the welcome sign put out, doesn’t mean that people are going to wander past or come inside straight away.

There are a number of things you can do to promote your website, and we have a list of 22 Marketing Tips here for you to work through, but if you’re looking for some quick solutions, here’s how to get the word out there using the tools already at your disposal. (more…)

Using Google Analytics with your Storbie Website

Having a website with Storbie provides you with lots of integration options, and one that we recommend to help with your strategy planning and marketing is Google Analytics.

The best way to gain insights regarding visitors to your website, Google Analytics is free to almost everyone! Known as a freemium web service, all of the main services are free to use, and are more than enough for small to medium businesses, so put your credit card away!

If you haven’t used Google Analytics before or aren’t sure where to start, this article will step you through the benefits, set up, and how to read the results, in order to better understand your visitors and help your business succeed online with Storbie. (more…)

What Type of Website Does My Pharmacy Need?

A social media account or an online listing is no longer enough, your pharmacy needs its own standalone website. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

Pharmacies are especially of interest to shoppers in Australasia, with an 18% growth in online search via Google in the first quarter of this year, compared to the previous year. But what type of website your pharmacy needs depends on what you want to get out of it. (more…)

What Type of Website Does My Business Need?

Your business needs a website. If you’re serious about what you do, a social media account or an online listing is no longer enough. It’s now expected that customers can find you online and access information about your products and services wherever they are and at whatever time of day.

But what type of website your business needs can depend on the kind of business you manage, whether you’re selling products or services, the level of engagement you want online, and what the purpose of your site is.

Ask yourself the following questions:

  • Where can my business currently be found online?
    • It may be a Facebook Page or Google Listing. That’s a start, but your own website is a step further in terms of professionalism. People often don’t trust a business if you’re only selling on Facebook, so you may be losing sales.
  • Who will my website be targeted at?
    • Think about your key demographics and the reasons they may find your website helpful.
  • What do I want customers to do on this website?
    • Do you want to inform them? Inspire them? Bring them in store? Have them shop online?
  • How much time do I have available?
    • A website doesn’t have to take up a lot of time, but content should be regularly refreshed. On Storbie, it only takes a couple of hours to get up and running.
  • What level is my business at?
    • How far has your business come so far? Where do you want it to go to next?

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Top 10 Essentials for your E-Commerce Website

What do you do when you search online for a product and land on a company’s website? Whether consciously or subconsciously, we all perform checks before considering a purchase. It makes sense that we want to make sure this company we haven’t dealt with before is trustworthy, before punching in our credit card details. We need to know who we’re buying from, that they’re reputable, and be assured we’ll receive the product and appropriate service.

So what things help us as online shoppers to tick the boxes? There’s some really simple, but extremely valuable, information that all businesses can include on their website to help potential customers overcome that first barrier to buying online from a business new to them.

Cross these 10 items off the list and you’ll know you have a great basis for winning over new online shoppers. (more…)

Storbie’s Vision for a Pain-free Pharmacy Online Store Product Catalogue Management System

Updated 19 Dec 2017

Over the last 12 months Storbie has quickly grown to be the biggest supplier of ecommerce-capable websites to independent pharmacies in New Zealand. During that time, we have spoken to hundreds of pharmacies, come to admire the important work that they do and appreciate the way that they manage a complex and challenging business.

Pharmacies are not only delivering an important health service – that many of us take for granted and takes years of training, focus and attention to detail – they are also managing a complex retail business, bringing together products from hundreds of suppliers into a busy store. It’s no wonder that pharmacies often struggle to find the time to get their pharmacy and product catalogue online even if they appreciate the importance of doing so.

Identifying the challenges of online product catalogue management for pharmacies

At Storbie, we are a practical bunch. We are always striving to identify and solve our customers’ real challenges. We have also always been the champion of the independent retailer. While working with pharmacies, we have come to learn that the biggest challenge facing the independent pharmacy in New Zealand regarding setting up and managing a digital channel is the product catalogue.
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Getting Started With the Storbie Ecommerce Website Builder: 5 Top Tips for Planning, Designing and Building Your Own Website

With the Storbie website builder, it is extremely easy to build your own ecommerce website and start selling online. However, as with any project, it’s useful to have some guidelines and a plan to follow to help you get there. Here are our 5 top tips for getting started with our ecommerce website builder. We also suggest you read the Storbie Quick Set up Guide for step-by-step instructions to follow when creating your online store.

Tip #1: Have a clear plan for what you are going to sell online

Before even creating your online store, it’s essential that you are clear in what you are going to sell online and what makes your products or services unique. This forms the basis of your value proposition. Whether you already have a great product idea, or you’re an entrepreneur looking for a golden opportunity, you may find it useful to answer the following questions:

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